Your SlideShare is downloading. ×
0
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Getting Started with Podcast Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting Started with Podcast Marketing

380

Published on

Presentation for BACN (Bay Area Consultants Network), July 2006 on how to market your consulting business through podcasting--whether or not you create your own podcast.

Presentation for BACN (Bay Area Consultants Network), July 2006 on how to market your consulting business through podcasting--whether or not you create your own podcast.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
380
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. July 28, 2006 Bay Area Consultants Network Sallie Goetsch www.author-izer.com
  • 2. Introduction to Podcasting
  • 3. Do You Suffer from Podcastus Ignoramus? Podcastus Ignoramus A horribly debilitating disease that ravages the body and mind of the victim. Sufferers lose cognitive coherency and start to believe that podcasts are either not relevant to their lives, or else pretend they don’t even know what they are.
  • 4. Even Among Geeks… • 47% have never listened to a podcast. • 50.4% don’t listen because they don’t own a digital audio player. • 64.8% don’t listen to podcasts because they “don’t know enough about them.” Source: KnowledgeStorm
  • 5. Podcasting is Not… Streaming Audio
  • 6. Podcasting is Not… Downloadable Audio
  • 7. Podcasting is Not Quite… TiVo for Radio
  • 8. Podcasting Is… • A serialized, regularly updated, subscription-based audio or video message delivered to a computer or audio file player. (Karen J. Bannan) • The method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. (Wikipedia)
  • 9. And in English That Means… • If you can’t subscribe, it’s not a podcast. • If you can’t listen whenever and wherever you want, it’s not a podcast. • You don’t need an iPod to listen to or create podcasts. • The only people listening are already interested in what the podcaster has to say.
  • 10. Finding Podcasts
  • 11. Subscribing to Podcasts
  • 12. Downloading Podcasts
  • 13. Why Podcasts for Marketing? From the Functional Brain Imaging Laboratory
  • 14. Podcast Marketing for Listeners
  • 15. Commenting
  • 16. Shout-Outs and Frappr
  • 17. Getting Talked About
  • 18. Getting Interviewed
  • 19. Contributing
  • 20. Before You Start Podcasting, Consider…
  • 21. Does It Fit Your Budget?
  • 22. Does it Fit Your Schedule?
  • 23. Do You Have the Commitment? Podfade occurs when a person who does a podcast stops podcasting due to lack of time, interest or resources.
  • 24. Audio or Video?
  • 25. Do You Want a Co-Host?
  • 26. What Should You Podcast? • Tips • Interviews • News • Articles & Blog Posts • Presentations & Speeches
  • 27. Podcasting Don’ts
  • 28. You Don’t Need a Studio… (But if you want to rent this one, go to www.liveoakstudio.com.)
  • 29. But Don’t Cut Too Many Corners
  • 30. Where to Go Next
  • 31. Books
  • 32. Classes
  • 33. Conferences
  • 34. The Podcast Asylum Sallie Goetsch sallie@podcastasylum.com Lee Hopkins lee@podcastasylum.com Donna Papacosta donna@podcastasylum.com

×