July 28, 2006
Bay Area Consultants Network
   Sallie Goetsch
 www.author-izer.com
Introduction
     to
 Podcasting
Do You Suffer from Podcastus
        Ignoramus?
Podcastus Ignoramus
A horribly debilitating disease
that ravages the body ...
Even Among Geeks…
• 47% have never listened to a podcast.

• 50.4% don’t listen because they don’t
  own a digital audio p...
Podcasting is Not…
 Streaming Audio
Podcasting is Not…
Downloadable Audio
Podcasting is Not Quite…
    TiVo for Radio
Podcasting Is…
• A serialized, regularly updated,
  subscription-based audio or video
  message delivered to a computer or...
And in English That Means…
• If you can’t subscribe, it’s not a podcast.
• If you can’t listen whenever and
  wherever you...
Finding Podcasts
Subscribing to Podcasts
Downloading Podcasts
Why Podcasts for Marketing?




     From the Functional Brain Imaging Laboratory
Podcast
Marketing
   for
Listeners
Commenting
Shout-Outs and Frappr
Getting Talked About
Getting Interviewed
Contributing
Before You Start
  Podcasting,
   Consider…
Does It Fit Your Budget?
Does it Fit Your Schedule?
Do You Have the Commitment?




Podfade occurs when a person who does a podcast stops
podcasting due to lack of time, inte...
Audio or Video?
Do You Want a Co-Host?
What Should You Podcast?

• Tips

• Interviews

• News

• Articles & Blog Posts

• Presentations & Speeches
Podcasting Don’ts
You Don’t Need a Studio…




(But if you want to rent this one, go to www.liveoakstudio.com.)
But Don’t Cut
Too Many Corners
Where to
Go Next
Books
Classes
Conferences
The Podcast Asylum




 Sallie Goetsch   sallie@podcastasylum.com
 Lee Hopkins      lee@podcastasylum.com
 Donna Papacosta...
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Getting Started with Podcast Marketing

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Presentation for BACN (Bay Area Consultants Network), July 2006 on how to market your consulting business through podcasting--whether or not you create your own podcast.

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Getting Started with Podcast Marketing

  1. 1. July 28, 2006 Bay Area Consultants Network Sallie Goetsch www.author-izer.com
  2. 2. Introduction to Podcasting
  3. 3. Do You Suffer from Podcastus Ignoramus? Podcastus Ignoramus A horribly debilitating disease that ravages the body and mind of the victim. Sufferers lose cognitive coherency and start to believe that podcasts are either not relevant to their lives, or else pretend they don’t even know what they are.
  4. 4. Even Among Geeks… • 47% have never listened to a podcast. • 50.4% don’t listen because they don’t own a digital audio player. • 64.8% don’t listen to podcasts because they “don’t know enough about them.” Source: KnowledgeStorm
  5. 5. Podcasting is Not… Streaming Audio
  6. 6. Podcasting is Not… Downloadable Audio
  7. 7. Podcasting is Not Quite… TiVo for Radio
  8. 8. Podcasting Is… • A serialized, regularly updated, subscription-based audio or video message delivered to a computer or audio file player. (Karen J. Bannan) • The method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. (Wikipedia)
  9. 9. And in English That Means… • If you can’t subscribe, it’s not a podcast. • If you can’t listen whenever and wherever you want, it’s not a podcast. • You don’t need an iPod to listen to or create podcasts. • The only people listening are already interested in what the podcaster has to say.
  10. 10. Finding Podcasts
  11. 11. Subscribing to Podcasts
  12. 12. Downloading Podcasts
  13. 13. Why Podcasts for Marketing? From the Functional Brain Imaging Laboratory
  14. 14. Podcast Marketing for Listeners
  15. 15. Commenting
  16. 16. Shout-Outs and Frappr
  17. 17. Getting Talked About
  18. 18. Getting Interviewed
  19. 19. Contributing
  20. 20. Before You Start Podcasting, Consider…
  21. 21. Does It Fit Your Budget?
  22. 22. Does it Fit Your Schedule?
  23. 23. Do You Have the Commitment? Podfade occurs when a person who does a podcast stops podcasting due to lack of time, interest or resources.
  24. 24. Audio or Video?
  25. 25. Do You Want a Co-Host?
  26. 26. What Should You Podcast? • Tips • Interviews • News • Articles & Blog Posts • Presentations & Speeches
  27. 27. Podcasting Don’ts
  28. 28. You Don’t Need a Studio… (But if you want to rent this one, go to www.liveoakstudio.com.)
  29. 29. But Don’t Cut Too Many Corners
  30. 30. Where to Go Next
  31. 31. Books
  32. 32. Classes
  33. 33. Conferences
  34. 34. The Podcast Asylum Sallie Goetsch sallie@podcastasylum.com Lee Hopkins lee@podcastasylum.com Donna Papacosta donna@podcastasylum.com

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