Getting Started with Podcast Marketing

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    Getting Started with Podcast Marketing - Presentation Transcript

    1. July 28, 2006 Bay Area Consultants Network Sallie Goetsch www.author-izer.com
    2. Introduction to Podcasting
    3. Do You Suffer from Podcastus Ignoramus? Podcastus Ignoramus A horribly debilitating disease that ravages the body and mind of the victim. Sufferers lose cognitive coherency and start to believe that podcasts are either not relevant to their lives, or else pretend they don’t even know what they are.
    4. Even Among Geeks… • 47% have never listened to a podcast. • 50.4% don’t listen because they don’t own a digital audio player. • 64.8% don’t listen to podcasts because they “don’t know enough about them.” Source: KnowledgeStorm
    5. Podcasting is Not… Streaming Audio
    6. Podcasting is Not… Downloadable Audio
    7. Podcasting is Not Quite… TiVo for Radio
    8. Podcasting Is… • A serialized, regularly updated, subscription-based audio or video message delivered to a computer or audio file player. (Karen J. Bannan) • The method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. (Wikipedia)
    9. And in English That Means… • If you can’t subscribe, it’s not a podcast. • If you can’t listen whenever and wherever you want, it’s not a podcast. • You don’t need an iPod to listen to or create podcasts. • The only people listening are already interested in what the podcaster has to say.
    10. Finding Podcasts
    11. Subscribing to Podcasts
    12. Downloading Podcasts
    13. Why Podcasts for Marketing? From the Functional Brain Imaging Laboratory
    14. Podcast Marketing for Listeners
    15. Commenting
    16. Shout-Outs and Frappr
    17. Getting Talked About
    18. Getting Interviewed
    19. Contributing
    20. Before You Start Podcasting, Consider…
    21. Does It Fit Your Budget?
    22. Does it Fit Your Schedule?
    23. Do You Have the Commitment? Podfade occurs when a person who does a podcast stops podcasting due to lack of time, interest or resources.
    24. Audio or Video?
    25. Do You Want a Co-Host?
    26. What Should You Podcast? • Tips • Interviews • News • Articles & Blog Posts • Presentations & Speeches
    27. Podcasting Don’ts
    28. You Don’t Need a Studio… (But if you want to rent this one, go to www.liveoakstudio.com.)
    29. But Don’t Cut Too Many Corners
    30. Where to Go Next
    31. Books
    32. Classes
    33. Conferences
    34. The Podcast Asylum Sallie Goetsch sallie@podcastasylum.com Lee Hopkins lee@podcastasylum.com Donna Papacosta donna@podcastasylum.com

    + The Podcast AsylumThe Podcast Asylum, 3 months ago

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