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Step 2, Preliminary Market Mapping and Analysis, is about building up a picture of the market system with enough knowledge to be able to facilitate a participatory process of change.
By the end of Step 2 you will have made an initial sketch of the market system using the Market Map framework. You will use iterative investigation – a quick and organic method – to gather further strategic information about it. You will have identified the key market actors in the system and had initial discussions about the critical issues.
Last updated 7/11/12