Eyes on: iBeacons Facing Competition from CCTV - Gurshinder Liddar, Footfall Analytics

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For those that are uncomfortable with the prospect of giving Apple and its iBeacon technology access to highstreet shoppers’ buying habits, there is an alternative. Footfall Analytics uses pre-existing in-store CCTV to track consumer behaviour in response to product promotions - including movement between aisles, displays and shelves. Retailers Londis and Spar will be used as part of several case studies in this presentation demonstrating what can be gained from a real-word tracking system.

Presentations & Public Speaking

Leveraging customer data in bricks-and-mortar retail
GurshinderLiddar, Director, Footfall Analytics | 29 October 2014
www.footfallanalytics.com

WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

5.9 million…
CCTV cameras in Britain
Source: The British Security Industry Association
WWW.FOOTFALLANALYTICS.COM

How many people walk through the store?
WWW.FOOTFALLANALYTICS.COM

What products do people pick up?
WWW.FOOTFALLANALYTICS.COM

How does a certain demographic behave in store?
WWW.FOOTFALLANALYTICS.COM

Are the products displayed correctly?
WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

Source: Prism Skylabs
WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

19% increase in sales
Increase in average transaction value
WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

WWW.FOOTFALLANALYTICS.COM

1 product @ £10
£3,650
1 product in 100 stores
£365,000
WWW.FOOTFALLANALYTICS.COM

Gurshinder Singh Liddar
Director
gurshinder.s.liddar@footfallanalytics.com
+44 (0)7988 747 371
WWW.FOOTFALLANALYTICS.COM

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