How to leverage the market in business development

1. Product or
Personal
BRANDING
Engr. John Ibebunjo

2. Brands…
• Brands influences trust,
patronage, referrals,
followership and continuity.
• Poor brands attracts poor
followership, weak brands
attracts weak followership,
strong brands attracts
strong followership.
To develop a strong
brand, you must
become intentional

3. HOW TO DEVELOP A
PERSONAL OR
CORPORATE BRAND

4. What Do You
want People
to think
about you?

5. What is the core
value that you want
to market to the
world around you?

6. What are your
key priorities
1. INSIGHT 2. IDEAS 3. EXPLORE 4. ACTION 5. DELIVER

7. What characteristics
best describes who
you are
POSITIVE FOCUSED METHODICAL EXCELLENCE ETC........

8. • What are the characteristics that
do not describe you.

9. What makes
you unique

10. What are your tools and
personal packaging:

11. What are your visual image: How will
people describe your appearance.

12. What is your mission statement: what
drives your decisions

13. What is your
personal or
corporate brand
power

14. What is your tag
line: what you are
about... a simple
phrase
“Building strategy & innovation
with you, not for you”

15. What position do
you want to be in
your sector:
No. 1 ........ in your
sector

16. What is your
business
motto or
mantra: to
consistently
deliver value
…We Bridge the Knowing-doing-gap

17. What are people's
perception about
you: Do a 360
degree inquiry
from people.

18. • What are people misunderstanding and
missing about you that requires adjustment
Strategic
Mission Driven
Ambitious
Resourceful
Transformational

19. What are your prized attributes?

20. What are you passionate
about: your performance
standards, your delivery
standards etc

21. • logo
• office signage
• office environment
• stationeries,
• letterhead,
• envelopes,
• website,
• Personalized card,
• ring tone
• publications, and bio card

22. Where is your
audience or
prospects: who
are they

23. What are your
internal
barriers
What are your
external
barriers

24. THANK YOU!