Strategic Marketing - Temech Conference 2013

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Online marketing can often feel like a daunting task, at least for those that understand the numerous interrelated options available. Choosing where to put your resources in order to obtain your goals …

Online marketing can often feel like a daunting task, at least for those that understand the numerous interrelated options available. Choosing where to put your resources in order to obtain your goals should be a calculated decision based on a sound strategy, but strategy is often the piece that online marketers skip.

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  • Christopher Columbus landed in the area of the Carribean. Pilgrims headed in the same direction, but one degree off can land you in a New England winter.
  • Even more complex: traffic is only one of many goals and each option is interelationship
  • Christopher Columbus landed in the area of the Carribean. Pilgrims headed in the same direction, but one degree off can land you in a New England winter.
  • Man asking for directions

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