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Marketers are constantly challenged to deliver remarkable, content-driven experiences… Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework. These slides accompany a webinar put on by Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group. They explain how to leverage a digital marketing transformation framework to guide your marketing initiatives, create connected experiences and deliver positive business outcomes. If you'd like to see more, check out the webinar replay at http://email-marketing.pinpointe.com/webinar-how-to-transform-your-digital-marketing-ford

How to Transform Your Digital Marketing for Success (Webinar Slides)

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Is your pay-per-click strategy in dire need of updating? If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too. So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns. If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.

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At the core of modern marketing lies a couple of common questions… How do I make my business stand out with all this noise? How do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. This slide deck goes along with a webinar by Pinpointe and award-winning marketing expert & strategist Antoine Dupont. It shows you tools and techniques for effectively creating remarkable content that generates more leads while growing your business. By focusing on quality vs. quantity and bull’s eye research, you’ll learn how to create content people want to watch & read and do business with you. Key Takeaways: · Understand what works and doesn’t work anymore · How to be effective with video marketing · Why Facebook is grossly misunderstood · How to clarify the messaging on your website to increase conversions · How to effectively use email in your content marketing strategy · How to stop thinking conversion and focus on the experience If your organization has spent marketing dollars on tactics that no longer work, view these slides and the webinar replay found at http://email-marketing.pinpointe.com/webinar-marketing-makeover-stand-out-dupont, and Antoine will show you how your business can stand out through a series of easy-to-implement, actionable items.

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Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task. This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue. What you’ll learn: - What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy - What tag management is and why how it controls and manages your customer data - Whether or not you should be using a customer data platform for integration - How to build a taxonomy and schema sheet - The proper way to name the actions your users take - How to store important demographic, technographic, and firmographic data - How to maintain data governance in your marketing stack If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar. View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw

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Pinpointe On-Demand

One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it, and we will show you how in a special on-demand webinar you can download at https://bit.ly/2IpvvkR In this on-demand event, Pinpointe teams up with Effin Amazing’s CEO, Dan McGaw, to show you an ROI tracking method that will enable you to: Track all cross-channel traffic Attribute traffic to different campaigns Understand the impact of A/B testing See what elements of your campaign are producing the greatest ROI And more… If you want to be successful in tracking ROI for your marketing campaigns, this is one webinar you will want to view. This is the slide deck that goes along with the webinar.

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Pinpointe On-Demand

This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont People love to watch videos! A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act. This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing. After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of: • What types of videos generate engagement • How to create a high-quality video with a small budget • How to produce content your audience cares about • Where to post and promote your content • And more…

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How to Create an Email Plan for All Stages of the Funnel

Pinpointe On-Demand

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.

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Pinpointe On-Demand

This slide deck goes with a webinar that can be downloaded at http://email-marketing.pinpointe.com/webinar-diagnosing-treating-common-email-marketing-problems-mcewen The Email Doctor Is In… Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just a couple of the problematic symptoms marketers deal with. This deck looks at actual examples of broken email campaigns and provides a diagnose of the issues. A Few Items Covered: Email layout and design Best writing practices Personalization techniques CTA wording and placement Social connections If you’re looking to get your emails in perfect sending condition – you’ll want to check out this slide deck.

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This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics. When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future. This deck shows you how to combine these three elements to maximize your marketing reach.

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Pinpointe On-Demand

You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. In these webinar slides, marketing conversion expert Antoine Dupont shows you a proven communication formula that has been used on thousands of websites. After viewing the slides (and webinar,) you’ll have a good understanding of how to craft a good marketing story that works and why it’s the most powerful tool to compel the human brain (and pocketbook). These slides go with the webinar The Secret to Turning Your Website into a Conversion Machine, which can be found at http://email-marketing.pinpointe.com/webinar-webinar-turn-your-website-into-conversion-machine-dupont

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Pinpointe On-Demand

Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers. This deck explores 30 (actually more) of the best and most practical ways to improve your email campaigns. It challenges your current email conceptions and shows you just why this channel continues to be vitally important for marketers. This deck go with a webinar found at http://email-marketing.pinpointe.com/webinar-30-tactics-to-take-your-emails-from-zero-to-hero-barber.

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Pinpointe On-Demand

This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen Marketers, fall in! It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place. This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks. What you'll view: - A day-by-day plan to grow your email list - New tools you can use to collect emails online - Tips on form creation and placement - Common mistakes made during list growth - And more...

Email Marketing Bootcamp: 2-Week Plan to Grow Your Email List

Pinpointe On-Demand

Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing? Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont These are the slides that accompany the webinar. Walk away from the webinar with a good understanding of: - How to create a high-quality video with a small budget - The best marketing channels to promote your video - Content selections - Video length/time - And more… Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.

Webinar Slides | How to Create Videos for Your Business People Want to Watch

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Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked? This slide deck covers the latest tools and apps that can help make email marketing a breeze in 2018, including those that will help you: Edit images Check content for errors Review emails for spam potential Automate emails And more...

15 Email Marketing Tools & Apps Every Marketer Needs in 2018 [Webinar Slides]

Pinpointe On-Demand

Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this deck, you'll see samples of modern eNewslettersthat your subscribers will not only read but share with others. View the accompanying webinar at http://email-marketing.pinpointe.com/webinar-create-an-enewsletter-that-your-subscribers-will-love-mcewen where you'll see: The effectiveness of eNewsletters How eNewsletters have evolved over time A break down the components of an effective eNewsletter Tons of examples of bad and good eNewsletters And more!

How to Create eNewsletters That Your Subscribers Will Love (and Want to Share)

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Learn What You're Doing Wrong and How to Fix It... You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns. These slides look at problems that many companies make when building and sending campaigns, including: Email frequency Selling a product vs. solving a problem Call to action blunders Campaign landing page mistakes And more…

Why Your Email Campaigns Aren’t Getting the Responses You Desire

Pinpointe On-Demand

Want to learn how to promote your marketing content to the right audience? Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people? View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds

8 Ways to Amplify & Distribute Marketing Content for Lead Generation

Pinpointe On-Demand

To watch the webinar that goes along with these slides go to http://email-marketing.pinpointe.com/27-email-design-and-content-tips-eryn-branham A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s). This slide deck provides plenty of tips and examples on creating stunning email campaigns that get read and clicked. What you can expect to see: Recent Trends – Includes lots of examples Content Tips – Message, text length, hierarchy, and identity Design Tips – Layout, branding, colors, images, and fonts Before and Afters or email campaigns

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