Revolution or Evolution - social media adoption in Belgium

Revolution OR Evolution Social media adoption in Belgium SMF2010 – 25/6/2010 Pieter De Wit

Agenda
The ‘About us’
The research
The figures
The conclusions
The advice
The questions

About Leads United
Leads United is a communications consultancy with a clear goal in mind – positioning our clients’ brands , ideas and activities in the minds of its relevant target audiences .
Leads United is an expert in media relations , internal communications , crisis communications and online communications .

About our customers

About the research
Telephone interviews by @mathiaspattyn
70 communications professionals
Different industries, incl. governments
Third year
2007: focus on blogging
2008: expanding to ‘social media’
2010: including ‘why are you doing it?’
Find more online via ‘#LUsm10’
Full report available via [email_address] or @leadsunited

The figures 2007 2008 2010

Social media Top of mind awareness

+ social networks
- wikis
podcasts
Evolution In the tools

Social media policy

The figures 2010

Term ‘ Social Media’ 84% could give at least one example

Top of mind awareness per tool 84% - social networks 70% - microblogs 22% - videocasts 17% - blogs 1,5% - podcasts 1,5% - wikis

Access to social media tools has access to everything has access to social networking sites 64% 77%

Professional use of social media 4% uses all tools 43% uses none 14% will be using it soon

Objective of social media use Reaching target groups > Visibility > Products > Internal communications > Recruitment > Content Management

Use across disciplines External comms > Internal comms > Crisis comms

No monitoring Monitoring Monitoring Via social media

to negative online feedback Response 69% does not monitor 7% does not want to react

Conversation via social media in 4 uses it for conversations 1

Use across disciplines Sales > Customer support > Product development

Policy implementation in 4 has a guideline in place 1 Social media policy Internet policy International policy > >

(R)evolution?

(R)evolution? People are still looking to find their way professionally

The advice 1 Access to all tools for your communication professionals Guidelines to avoid surprises 2 Make sure your communication professionals know the tools and know how to use them 3 Monitor for company, products and people 4 Use it for dialogue, not for shouting 5

Questions?

Contact
Pieter De Wit
E: [email_address]
T: @pietr
Leads United Aartselaar-Antwerpen E: [email_address] T: +32-3-466 01 88 T: @leadsunited W: www.leadsunited.com

Revolution or Evolution - social media adoption in Belgium

by Pieter De Wit on Jun 25, 2010

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Revolution or Evolution - social media adoption in Belgium — Presentation Transcript