3. • Centrally run
• Content from Global teams,
Corporate, and Local offices
• Target audience global
• English language
• Global is not US
The difference between Global and Local social Media
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• Locally run
• Content from country
teams and divisions
• Target audience national
• Local language
4. There are some great examples of global social media...
4
8. What can be done?
We need to introduce CHANGE
1. Change the way of thinking
2. Change the way of working
3. Introduce new process
4. Adapt reward system
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9. It is all about change management .....
1. Increase urgency
2. Build the guiding team
3. Get the vision right
4. Communicate for buy-in
5. Empower action
6. Create short-term wins
7. Foster persistence
8. Make change stick
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10. So what does this mean at global / local level?
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Communication
Direction and leadership
Co-ordination
Co-operation
Active input
13. It is possible . . .
1. It takes inspirational leadership – at all levels
2. Find your shinning stars and bright spots – from
around the world
3. Use pilot projects for quick wins and inspiration
4. Share success
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5. Communicate and work as a
global team