Personal Information
Organization / Workplace
Auckland, New Zealand New Zealand
Occupation
Digital Strategist
Website
www.peterjthomson.com
About
Digital Strategist specialising in marketing and new product development. I have over ten years experience in translating business strategy into new brands, products and marketing campaigns. I specialise in digital strategy for financial services, tech and B2B brands. Past clients include Barclays, Panasonic, Philips, Toshiba and HTC. I'm usually responsible for:
- Using design thinking to map user experience and uncover customer insights
- Linking the business strategy and marketing strategy
- Planning, analyzing and tracking digital marketing campaigns
- Mapping the business model and user experience for new products
- Planning and implementing organisational change
Tags
peter thomson
peterjthomson
innovation warehouse
social media
london startups
converge+uk
branding
design
brand guidelines
photography styles
photography
business strategy
design thinking
value proposition canvas
ux design
business model canvas
service design
rebrand
logo
brand design
startup accelerator
startup incubator
klaus bravenboer
co-working
techcity
hot-desking
5in5
ignite
petcha kutcha
five in five
london
digital
pr
behavioural economics
keep calm
enigma machine
bletchley park
marketing
strategy
See more
- Presentations
- Documents
- Infographics
Its Not About The Smoothie
Chris Finlay
•
15 years ago
Fixing the Construction Industry
GomindSHIFT
•
14 years ago
IPD and Sustainable Design at Trapelo Road
Toronto 2030 District
•
14 years ago
Sutton, Robert Leadership And Design Thinking
James Cham
•
16 years ago
Topline Findings from Wave V of Toolbox.com/AgencyPJA Social Media Survey
George Krautzel
•
14 years ago
Optimising the Facebook Stack for Earned Media
Mat Morrison
•
12 years ago
Introducing Thinkfarm
Thinkfarm
•
14 years ago
Everyone Knows What Bim Is Princess Leia Loaded A Bim Of The Death Star Into R2 D2
Rhonda Bulmer
•
14 years ago