2011 Gsa Taiwan Final


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Taiwan: A unique opportunity - driving open standards in the gaming industry

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  • GSA – represent a non-profit trade association comprising of manufacturers and operators. We create benefits for operators, manufacturers and regulator. We facilitate the identification, development, promotion of open standards to the benefit of the entire industry.
  • Taiwan's world-leading position in technology and innovation.Taiwan was ranked:1st in utility patents granted (WEF) 1/3 of the lawyer in Taiwan are active in the IP field6thin the Networked Readiness Index published by the WEF (only preceded by Sweden, Singapore, Finland, Switzerland, US)This index shows the capacity of countries to fully benefit from technologies in their competitiveness strategies and development 13th at the Global Competitiveness ranking due its strong business innovation and financial marketsMore than 70% of its exports are high tech goodsThis underscores the strength of Taiwan's innovative R&D.
  • As gaming is being considered, and in recognition of Taiwan’s innovative spirit, the blank canvas presented provides very unique opportunity to draft regulations that embrace current and future technological certainties in support of open standards. These regulations thereforcanallowfor a sound technology foundation addressing future growth Taiwan has the opportunity to avoid industry mistakes and drive innovation through open standards Why is this is important to have open standards?As Nevada Gaming Commissioner Randolph Townsend stated a few weeks ago:“Its not about the green felt anymore, its not about dealing cards anymore, its not even about slot machines anymore – its all about technology” To interest the next generation of casino players, one has to be on the cutting edge of technology.LETSTALKABOUT TODAY’S BUSINESS REALITY IN THE GAMING INDUSTRY AND THE RELATIONSHIP WITH THEIR VENDORS
  • 2011 – Canadian and Oregon lottery operators/ regulators require GSA standards and certification in their RFP’s2009 - NSW Casino Liquor and Gaming Control Authority authorized the use of GSA G2S EGM standard2011 – SA is studying the use of GSA standards for central monitoringOperators are starting to use / require the use of GSA standards – Aria at MGM’s City center and Cosmopolitian
  • Executed MOU with Macao Polytechnic Institute (MPI) in Sep 2007In 2010 both parties extended the MOU with MPI for another 3 yearsIncorporated GSA Asia Limited in 2010MPI is creating a Bachelor of Science in Computing program with the option for Gaming Technology including GSA standardsDriving further adoption and development throughout Asia
  • OPERATORS SHOULD OWN AND CONTROL THEIR OWN DATA! Today data is trickled down to other applications through a patchwork of interfaces under the control of the CMS providerWe are living in an information centric world and standards play a key role in interoperabilityIt is the integration of the variety of real-time data that creates an array of revenue, operational and customer focused application opportunitiesEXAMPLE: A large operator in Las Vegas successfully created a Rewards program but through significant investments and unnecessarily complicated technical integration challengesAnother example of why data is key:What happens to a guest during the card in-play session? Communication to the player during his play session allows you to extend his play by engaging himwith specific offers in real time.HOWEVER - Unless you have GSA standards this information is simply not available
  • BUT OPERATOR DON’T CONTROL THEIR OWN DATA!Moving away from vertical approach – i.e.: solution and applications controlled by one vendor (old IBM / WANG). These shrink wrapped products results in increased costs without necessarily the anticipated ROI.To a Horizontal product approach – i.e.: having the freedom to pick and choose the best solutions and applications Its all about the app’sIts all about the contentIts all about enhanced services and customer experienceIts all about the dataOpen standards open up the opportunity to use the best solution available
  • Join GSABe part of driving openness in our industryTake an active part in the process so you can harvest your effortsOPEN STANDARDS ALLOW INTEGRATION / INTEROPERABILITYRegulatory BENEFITSTransparency of informationEnhances the Integrity of gaming and responsible practicesSoftware validation at the touch of a buttonAddress current and future technological inevitabilitiesOperators BENEFITSOpportunity to pick and choose best performing productsEnhance Yield Management (Wall Mart)Enhanced customer experience through targeted marketingFlexible growth avoiding TECHNOLOGY ROADBLOCKS…
  • Thank you to all our Platinum members who have been supporting the association over many years.For more information please contact: Peter DeRaedt (President)pdr@gamingstandards.compdr@sbcgglobal.netCell phone: +1 (775) 846 4422
  • 2011 Gsa Taiwan Final

    1. 1. TAIWANA Unique Opportunity…Driving Open Standards in The Gaming Industry
    2. 2. Taiwan – Inspiring Innovation1st Number Of Utility Patents6th Networked Readiness Index13th Global Competitiveness RankingMore Than 70% High Tech Goods
    3. 3. Taiwan – A Unique Opportunity
    4. 4. CMO to CIO“This is what I need to grow the Business.”
    5. 5. CIO to Vendor “When can you make this happen?”
    6. 6. Vendor to CIO “These are my terms and conditions”
    7. 7. CIO to CMO “This is the best our vendors can do.”
    8. 8. Join Industry LeadersSaskatchewan Alberta ManitobaBritish Columbia Ontario Netherlands Quebe c Marylan d Oregon Illinois Austria Missour i Sloveni a NSW South Australia VIC
    9. 9. GSA in Asia
    10. 10. Its All About The Data Own And Control Your Data Integration creates: Revenue, Operational & Customer Focused Application Opportunities
    11. 11. Control your Own Destiny
    12. 12. “So do you want to drive your own Business?”
    13. 13. STANDARDSCERTIFICATION MEMBERSHIP www.gamingstandards.com