How to use instagram for marketing activities

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Instagram is social media tool used to share photos. Sales Reps can used instagram to display product as part of looking how the product is being used by them or other consumers.

HOW TO USE INSTAGRAM
FOR MARKETING
ACTIVITIES.
By: Paul Young, CPA, CGA

AGENDA
1. What is instagram
2. How to use instagram
3. Pitfalls to avoid when using instagram
4. Other Sources

BIO – PAUL YOUNG
1. Education: Niagara College – Business Administration – Accounting
2. Designations – CPA (Canada), CGA (Canada)
3. Work Experience
1. 15+ years in Corporate Finance
2. 11+ years in Financial Solutions
3. 8+ years in Academia
4. 25+ years analyzing Government Policies and Business Trends

INSTAGRAM
Instagram is a fun and quirky way to share your life with friends
through a series of pictures. Snap a photo with your mobile phone,
then choose a filter to transform the image into a memory to keep
around forever. We're building Instagram to allow you to experience
moments in your friends' lives through pictures as they happen. We
imagine a world more connected through photos. Source:
https://www.instagram.com/about/faq/

HOW TO USE INSTAGRAM
1. Photos are snapped on the fly
1. Products can be highlighted on how people use the product in different
environment
2. Images can be tag in away to get different view of how the product looks as well
as how it appeals to people
3. Use of Marketing tools – source
http://www.business2community.com/instagram/top-6-instagram-marketing-
tools-01648678#bkvbbMqX8PcWTPoE.97

MISTAKES TO AVOID WITH
INSTAGRAM
1. No clear goal
2. You forget to include link to your company website
3. Your account is private
4. You post the same things again and again
5. You don’t respond to users comments
Source: http://www.massplanner.com/top-instagram-marketing-
mistakes-avoid/

OTHER SOURCES:
1. Retail Sales – Canada -
http://www.slideshare.net/paulyoungcga/canada-retail-sales-for-
july-2016
2. Key Market and Industry Trends -
http://www.slideshare.net/paulyoungcga/key-economic-and-
market-indicators-for-north-america-august-2016
3. Retail Sales – United States -
http://www.slideshare.net/paulyoungcga/united-states-retail-
sales-for-august-2016-analysis-and-commentary
4. 3-D Printing - http://www.slideshare.net/paulyoungcga/3d-
printing-market-analysis-and-commentary

The world depends on the oceans for food and livelihood. More than a billion people worldwide depend on fish as a source of protein, including some of the poorest populations on earth. According to the United Nations Food and Agriculture Organization (FAO), the world must produce 70 percent more food to meet coming hunger needs. Fishing activities support coastal communities and hundreds of millions of people who depend on fishing for all or part of their income. Of the world’s fishers, more than 95 percent engage in small-scale and artisanal activity and catch nearly the same amount of fish for human consumption as the highly capitalized industrial sector. Small-scale and artisanal fishing produces a greater return than industrial operations by unit of input, investment in catch, and number of people employed. Today, overfishing and other destructive fishing practices have severely decreased the world’s fish populations. The FAO estimates that 90 percent of marine fisheries worldwide are now overexploited, fully exploited, significantly depleted, or recovering from overexploitation.

Summary: Homebuilders are walking a fine line when it comes to new projects as high mortgage rates curb demand. New residential construction, including single-family homes and multifamily, dropped 11.3% month over month in August to 1.283 million units on a seasonally adjusted basis, according to Census Bureau data released Tuesday. That's down 14.8% compared with a year ago and well below the 1.44 million units economists surveyed by Bloomberg projected. But authorized residential permits — an indicator of potential future activity — rose 6.9% to 1.543 million permits in August from July. That was still down 2.7% from last August. Single-family permits, though, were up 2% from July to 949,000. Multifamily permits came in at 535,000. The data reflects two opposing forces builders are trying to balance: the ongoing need for new construction to fill in limited inventory and elevated mortgage rates that are hurting their biggest customer right now, the first-time homebuyer. "High mortgage rates are clearly taking a toll on builder confidence and consumer demand, as a growing number of buyers are electing to defer a home purchase until long-term rates move lower," Robert Dietz, chief economist of the National Association of Home Builders, said Monday in a press release after builder confidence dropped for the second straight month. Source: https://ca.finance.yahoo.com/news/homebuilders-face-a-tough-balancing-act-on-new-construction-amid-high-mortgage-rates-130744368.html

What is next for the Mining Sector.pptx

paul young cpa, cga

Blog – What is next for the Mining Sector – September 2023 The mining sector provides critical material that support solar, wind, and lithium-ion batteries as part of the green transition. https://www.iea.org/news/critical-minerals-market-sees-unprecedented-growth-as-clean-energy-demand-drives-strong-increase-in-investment The mining sector products play a key role with the global GDP - https://www.yicaiglobal.com/news/global-mining-industry-value-was-69-of-world-gdp-last-year-china-says Mining practices need to be sustainable including following all ESG policies - https://www.linkedin.com/advice/1/how-can-you-monitor-sustainable-mining-practices Other links and sources – Lithium Supply and Price - https://zbr.com.mx/en/sin-categoria-es/lithium-prices-fall-44-in-china-due-to-lack-of-demand/138168/ Cobalt - https://www.linkedin.com/posts/mahmut-karada%C5%9F-a2b7a5151_china-exportrestrictions-gallium-activity-7082603182589157376-Zrty/?trk=public_profile_like_view Nickel https://www.eureporter.co/business/2023/09/15/stanislav-kondrashov-from-telf-ag-nickel-prices-outlook-remains-positive/ Iron-ore - https://www.brecorder.com/news/40263584/sgx-iron-ore-set-for-best-week-in-3-months TD Bank / Metals - https://www.tdsecurities.com/ca/en/setting-the-stage-for-gold-outlook Biodiversity / Mining - https://worldcrunch.com/green/lithium-green-energy-argentina-indigenous ESG - https://iriscarbon.com/the-added-value-of-integrated-esg-reporting-a-threefold-framework/

Manufacturing Sector – United States – August 2023.pptx

paul young cpa, cga

Blog – Manufacturing Shipments and Orders – The United States – August 2023 Summary: New orders for manufacturing technology in the United States totaled $353.9 million in July 2023, as per the latest report by AMT – The Association For Manufacturing Technology. This figure marked a 12.4% decline from June 2023 but remained only 10.5% lower than July 2022. Year-to-date orders amounted to $2.83 billion, reflecting a 12.7% decrease compared to the same period the previous year. Douglas K. Woods, President of AMT, noted that July is typically a slower month for manufacturing technology orders, so a slight drop was expected. However, he pointed out a notable trend: over the last two months, the year-to-date order gap has narrowed during historically slow periods. While job shops have seen decreased orders, other industries that benefited from reshoring or government investments have helped fill the gap. Among specific sectors, job shops, the largest customer segment, placed their lowest total monthly orders since August 2020. In contrast, metal valve manufacturers recorded their third-highest monthly order value on record, last seen in September 2018, making up nearly 5% of the total manufacturing technology order value for July 2023. Manufacturers of motor vehicle transmissions continued to order machinery at an elevated pace. However, the aerospace industry continued to order below its early 2022 peaks, with hopes that recent projects like the federal government's $1.5 billion investment in communications satellites might reverse this trend. Source: https://www.sme.org/technologies/articles/2023/september/u.s.-manufacturing-technology-orders-dip-in-july-but-show-resilience-amid-economic-uncertainty

Stock Market Analysis and Commentary for WE September 15 2023.pptx

paul young cpa, cga

Blog – Analysis and Commentary – Stock Market – WE September 15 2023 Summary: Stocks fell Friday as investors wrap up a volatile week ahead of the Federal Reserve's policy meeting. The Dow Jones Industrials tumbled 288.87 points to close out Friday and the week at 34,618.24. At its lows, it completely wiped out Thursday's 332-point rally. The S&P 500 index sank 54.78 points, or 1.2%, to 4,450.32. The NASDAQ index plunged 217.72 points, or 1.6%, to 13,708.33. The Dow held onto a winning week. The S&P 500 and NASDAQ both closed out the week with losses. Information technology was the worst-performing sector in the S&P 500, down nearly 2%. Adobe shares fell more than 4% even after the software firm posted better-than-expected quarterly results. Shares of Arm Holdings were lower one day after its successful public debut. Auto stocks General Motors and Stellantis N.V. were higher Friday, while Ford Motor was about flat. Thousands of members of the United Auto Workers went on strike after failing to reach a deal with the automakers Thursday night. Elsewhere, Lennar shares slid 3%. The home construction firm posted third-quarter results that beat on the top and bottom lines. On the economic front, the University of Michigan's consumer sentiment survey showed one-year inflation expectations dropped to 3.1% in September, tied for the lowest since January 2021. Also, the five-year outlook fell to 2.7%, matching its lowest since December 2020.

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paul young cpa, cga

Summary: Over three-quarters of the world’s total coal-generated electricity is consumed in just three countries. China is the top user of coal, making up 53.3% of global coal demand, followed by India at 13.6%, and the U.S. at 8.9%. Burning coal—for electricity, as well as metallurgy and cement production—is the world’s single largest source of CO2 emissions. Nevertheless, its use in electricity generation has actually grown 91.2% since 1997, the year when the first global climate agreement was signed in Kyoto, Japan. However, even as non-renewables enjoy their time in the sun, their days could be numbered. In 2022, renewables, such as wind, solar, and geothermal, represented 14.4% of total electricity generation with an extraordinary annual growth rate of 14.7%, driven by big gains in solar and wind. Non-renewables, by contrast, only managed an anemic 0.4%. The authors of the Statistical Review do not include hydroelectric in their renewable calculations, even though many others, including the International Energy Agency, consider it a “well-established renewable power technology.” With hydroelectric moved into the renewable column, together they accounted for over 29.3% of all electricity generated in 2022, with an annual growth rate of 7.4%. Source - https://energynow.ca/2023/09/infographic-what-electricity-sources-power-the-world-see-them-here-visual-capitalist/

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What did the markets tell us this week? 1. Housing supply and costs continue to plague countries around the world. 2. Gasoline prices are on the rise that puts pressure on central banks ability to hit their core inflation targets. 3. ESG adoption by both the private and public sector is leading to both funding concerns and the overall cost of implementing ESG policies. 4. Adopting technology as part of increasing food production is facing both capital and operational funding concerns. 5. Strike at LNG facility in Australia is leading to concerns around a supply chain disruption of natural gas for EMEA and Asia. 6. The threat of China dumping batteries into markets - https://www.ft.com/content/b6038e51-7b5b-4f97-a5da-9202e71562fc 7. Adoption of generative AI has been facing many challenges related to security, privacy, and ethical issues. 8. Lack of biodiversity planning as part of the overall climate mitigation including sustainable mining, forestry, oil, gas, agriculture, and housing 9. Geopolitical issues continue to impact supply chain. 10. The concerns of recession continue to plague both the private and public sector. 11. Productivity issues continue to plague governments around the world.

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World Merchandise Trade – September 2023.pptx

paul young cpa, cga

Summary: The global economy faces what at least one forecaster is calling a mild trade recession as shipments from China slump and German factories downshift. China’s export declines extended into August, though there were signs that the worst of a world trade slowdown may be over for the leading exporter. Overseas shipments from China fell 8.8% in dollar terms from a year earlier while imports contracted 7.3%, both better than economists’ estimates and significantly less severe than July’s downturn. Other data have suggested trade may be stabilizing after weakening for most of this year. Exports from South Korea also declined at a more moderate pace in August than the previous month. Source: https://www.bloomberg.com/news/newsletters/2023-09-07/supply-chain-latest-world-trade-faces-a-shallow-recession?srnd=economics-v2 Additional sources and links: Lithium - https://source.benchmarkminerals.com/article/falling-lithium-prices-challenge-potential-cost-advantages-of-sodium-batteries Oil Production - https://www.cnn.com/2023/09/06/business/oil-price-goldman-sachs/index.html Natural gas - https://www.fxstreet.com/news/natural-gas-holds-up-as-markets-in-limbo-over-strikes-202309070956 Lumber - https://www.fastmarkets.com/insights/sawmill-capacity-closures-reshape-us-lumber-supply Critical metals - https://www.wasterecyclingmag.ca/feature/how-recycling-could-solve-the-shortage-of-minerals-essential-to-clean-energy/ Agriculture - https://www.morningagclips.com/economists-forecast-positive-end-of-year-crop-outlook-despite-warmer-midwestern-climate/ ESG - https://www.skadden.com/insights/publications/2023/09/the-informed-board/the-eus-new-esg-disclosure-rules Ports - https://www.marketscreener.com/quote/stock/HAPAG-LLOYD-AG-24857717/news/Hapag-Lloyd-chief-warns-of-rougher-seas-ahead-for-container-shipping-44789017/ Top destination for reshoring - https://www.thenationalnews.com/business/economy/2023/08/29/uae-in-top-10-most-powerful-passports-for-investment-opportunity/ Global Trade - https://phys.org/news/2023-09-opinion-broke-global-climate-finish.html

What is next for the Forestry Sector and Lumber Production - September 2023.pptx

paul young cpa, cga

Lumber production in Canada continues to face many hurdles Canada forest management practices are some of the bests in the world Canada planted over 440M in seedlings back in 2018. It is now 2022 which means close 2M seedlings have been planted. All levels need to put more focus on urban and rural planning solutions More work including spending on wildfire and forest fire mitigation Canada and USA need to find a path forward to resolve the softwood lumber dispute There needs to a better balanced between climate change policies and growing the economy in a sustainable way 3D printing for housing needs to become mainstream More protection needs to happen with key ecosystems like wetlands, forest, and peatlands. There is a risk of debt default if interest rates are hike over the next few months

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How to use instagram for marketing activities

1. HOW TO USE INSTAGRAM FOR MARKETING ACTIVITIES. By: Paul Young, CPA, CGA

2. AGENDA 1. What is instagram 2. How to use instagram 3. Pitfalls to avoid when using instagram 4. Other Sources

3. BIO – PAUL YOUNG 1. Education: Niagara College – Business Administration – Accounting 2. Designations – CPA (Canada), CGA (Canada) 3. Work Experience 1. 15+ years in Corporate Finance 2. 11+ years in Financial Solutions 3. 8+ years in Academia 4. 25+ years analyzing Government Policies and Business Trends

4. INSTAGRAM Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos. Source: https://www.instagram.com/about/faq/

5. HOW TO USE INSTAGRAM 1. Photos are snapped on the fly 1. Products can be highlighted on how people use the product in different environment 2. Images can be tag in away to get different view of how the product looks as well as how it appeals to people 3. Use of Marketing tools – source http://www.business2community.com/instagram/top-6-instagram-marketing- tools-01648678#bkvbbMqX8PcWTPoE.97

6. MISTAKES TO AVOID WITH INSTAGRAM 1. No clear goal 2. You forget to include link to your company website 3. Your account is private 4. You post the same things again and again 5. You don’t respond to users comments Source: http://www.massplanner.com/top-instagram-marketing- mistakes-avoid/

7. OTHER SOURCES: 1. Retail Sales – Canada - http://www.slideshare.net/paulyoungcga/canada-retail-sales-for- july-2016 2. Key Market and Industry Trends - http://www.slideshare.net/paulyoungcga/key-economic-and- market-indicators-for-north-america-august-2016 3. Retail Sales – United States - http://www.slideshare.net/paulyoungcga/united-states-retail- sales-for-august-2016-analysis-and-commentary 4. 3-D Printing - http://www.slideshare.net/paulyoungcga/3d- printing-market-analysis-and-commentary

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