User-centered design in publishing: a case study

  • 1,036 views
Uploaded on

A case study in the launch of the new car reviews website carbuyer.co.uk and the introduction of a user centered design process into a publishing organisation

A case study in the launch of the new car reviews website carbuyer.co.uk and the introduction of a user centered design process into a publishing organisation

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,036
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Case Study:launching carbuyer.co.uk
    Product management and user-centred design in publishing
  • 2. Hi, I’m Paul Lomax
    What is CarBuyer?
    What is UCD?
    How it fits into publishing
    Top tips
  • 3.
  • 4. User Centred Design
    “A philosophy in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.”
  • 5. Identify need for human centred design
    Specify context of use
    Evaluate designs
    Specify requirements
    System satisfies specified requirements
    Produce design solutions
    http://www.usabilityprofessionals.org/usability_resources/about_usability/what_is_ucd.html
  • 6. Kaizen
    Continuous improvement
  • 7. How UCD fits into publishing
    And some of the challenges…
  • 8. Editors, publishers and other HiPPOs
    http://www.flickr.com/photos/maniacpictures/5015674544/
  • 9. Web knowledge trumps domain knowledge
    http://theoatmeal.com/comics/working_home
  • 10. Projects don’t slip by months
    They slip by the hour
    http://www.flickr.com/photos/8011986@N02/2707571409/
  • 11. You need an autocratic product manager
    http://www.flickr.com/photos/joi/522695099
  • 12. Managing the roadmap
  • 13. The most understood; The least controversial
  • 14. Stakeholders need to feellike they’re driving
  • 15. Top tips
    AVOID the Christmas crowds in online shops this year by popping into town and buying your presents.
  • 16. The user-centred design process
    First, you need a vision
  • 17. User Personas
  • 18. Don’t forget:
    Google is a user
    Advertisers are users
  • 19. Prototype at every stage
  • 20. Test.Then test again.And keep testing.
  • 21. Test with real users
    But if you can’t find any, don’t skip user testing!
  • 22. Stealing from one is “plagiarism”…
    But stealing from many is “research”!
    http://www.ui-patterns.com
  • 23. Thank you
    http://twitter.com/paullomax
    paul_lomax@dennis.co.uk