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2025: Visions for the Future of Publishing


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Can we predict the major trends that will affect publishing over the next ten years? I talked about the recent past and the future of publishing, including the App Store and digital editions, ad blocking, platforms, and print.

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2025: Visions for the Future of Publishing

  1. 1. 2025: Visions for future of publishing
  2. 2. I am Paul Lomax, Chief Technology Officer at You can find me at @PaulLomax Hello!
  3. 3. 1,300,000Trees planted to date
  4. 4. 3,000,000Trees planted by 2025
  5. 5. “ “It's hard to make predictions, especially about the future.” Niels Bohr
  6. 6. Looking back over my shoulder (I can see that look in your eye) 1
  7. 7. 4th Feburary 2006 ◉No iPad ◉No App Store ◉No iPhone ◉No Facebook (in the UK) ◉No Twitter ◉No WhatsApp Could you have predicted 2016?
  8. 8. “ “Facebook is the new Google... Perhaps it’s the new Internet (albeit privately owned).” Paul Lomax, 29th May 2007
  9. 9. Amara’s Law We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.
  10. 10. Dennis App Store revenue 2011
  11. 11. Dennis App Store revenue to 2016
  12. 12. Same product, different medium? Print Website Digital Edition
  13. 13. Look to the future now It’s only just begun 2
  14. 14. Google Chrome will include ad blocking by default. AMP acceptable ads will be exempt. An attempt to clean up the web whilst, killing off ad-block protection rackets.
  15. 15. Platforms will overtake websites for reaching audiences. Maybe Snapchat is the new Facebook. But it won’t be about driving traffic to websites anymore.
  16. 16. Print magazines will still exist. But fewer - only those which lend themselves to the medium, eg ◉ A service (like The Week) ◉ For the coffee table (like Cyclist) ◉ Put it your hands (like Coach)
  17. 17. Any questions ? You can find me at @PaulLomax Thanks!
  18. 18. Credits Special thanks to all the people who made and released these awesome resources for free: ◉Presentation template by SlidesCarnival ◉Photographs by Unsplash