4. Vectors Pixels
•
Saves information about the •
Saves information about each
endpoints and the curve of the pixels in the entire space
connecting them
Logos
Effects
Maps
Photorealistic drawings
Illustrations!
7. In Illustrator...
BUYING WHY TO BUY
In exchange for a chocolate bar, 97 students participated in the study. They were asked to
think about their most recent purchase they had made for more than $100, and rate how
happy the purchase made them.
HAPPINESS How happy does it make
you to think about the
purchase?
How much has it
contributed to your overall
happiness in life?
To what extent was it
money well spent?
To what extent do you think
the money was better
spent on something else?
Do experiences make people happier than material possessions?
xp 49 students
7.51 6.40 7.30 3.77
mp
simple, empirically grounded strategy to guide the allocation of
resources in the pursuit of happiness. The following studies illuminate
how they found that “the good life” may be better lived by doing 6.62 5.42 6.42 4.52
things than by having things. 48 students
0 9 0 9 0 9 0 9
not at all extremely not at all very much not at all very well not at all very much
material purchases
WHAT TO BUY
Weeks after conducting the initial study, 42 new students received a candy bar in
A material purchase involves purchasing “a exchange for reading the surveys of the initial participants. These students were asked
tangible object that you obtain and keep in your to rate the extent to which each purchase was experiential or material.
mp possession.”
clothes & jewelry dining
tvs & computers fees & admission
! experiential purchases
An experiential purchase involves “spending
MI
AD E
ON
T
xp
money with the primary intention of acquiring a
life experience—an event or series of events that
you personally encounter or live through.”
mp
purely material
2 3 4 5 6 7 8 xp
purely experiential
2 3
books & cds travel
beauty & spas
Van Boven, L., & Gilovich, T (2003). To do or to have: That is the question. Journal of Personality and Social Psychology, 85, 1193–1202.
10. Let’s get started
Simple shapes so you can get the feel of Illustrator
11. Let’s get started
Simple shapes so you can get the feel of Illustrator
12. The Illustrator Workspace
•
Tool bar
Selection Tool (V) Direct Selection Tool (A)
Pen Tool (P) Hover over an icon to see
Rectangle Tool (M)
its name and shortcut
Hand Tool (space bar) Zoom (Z)
Current fill color Click and hold on icons
Current stroke color
Change color with black triangles in the
corner to select a related
tool
14. The Illustrator Workspace
•
Floating windows
These windows have even more
settings to help you tweak your
illustrations
15. The Illustrator Workspace
•
Floating windows
These windows have even more
settings to help you tweak your
illustrations
If you can’t find a window, look in
the Window menu!
16. The Illustrator Workspace
•
Floating windows
These windows have even more
settings to help you tweak your
illustrations
If you can’t find a window, look in
the Window menu!
I personally like to have these
windows on:
Color
Layers
Pathfinder
Swatches
Transparency
Type > Character (sometimes)
17. Shortcuts
Shortcuts are your friends.
•
Shift •
Hold down to create perfect
•
⌘+A •
Select all circles or squares.
•
⌘+C •
Copy •
Hold down when resizing to
•
⌘+V •
Paste preserve ratios.
•
•
⌘+F •
Paste in place!
•
Hold down in pen mode to
snap to 0, 45 or 90 degrees.
•
⌘+D •
Duplicate the last object
•
Option/ Hold down to create a shape
•
⌘+] Move object forward
Alt around its center.
• •
⌘+[ Move object backward Hold down to resize a shape
• •
•
•
⌘ + Shift + ] •
Move to front around its center.
•
⌘ + Shift + [ •
Move to back •
Hold down while in Direct
•
Selection (black arrow) Mode
to duplicate.
•
Don’t be afraid to try things! There’s always UNDO ( ⌘ + Z ) and REDO ( ⌘ + Shift + Z )
18. Other useful tips
•
Snap to point and smart guides help
align your objects
•
Layers are a good organization tool
•
Name your layers!
•
Locking and hiding layers
Double click layer to name it
Hide layer Delete layer
Lock layer New layer ( ⌘ + shift + N )
19. Let’s get started
Simple shapes so you can get the feel of Illustrator
20. The Pen Tool is Mathematical!
•
All objects have points called anchors
•
Anchors that connect curved lines have
handles, which determine the direction
handle handle
anchor that the curve wants to go
•
Handles are always tangent to the curve -
it is the slope of the line at that point!
21. Gunter!
Use the Pen Tool (P) to create his body, wings, and beak!
23. Let’s go crazy!
•
Now you have time to work on anything you want. Pick a
character in the Illustrator Time folder, use a drawing of
your own, or find a drawing you like on the internet!