1. Indian Television Market The News & Entertainment market with its current status & advertising trends.
2.
3.
4.
5. The Growth of TV market YoY 2005 2006 2007 2008( ESTIMATED ) 15% 17% 18% 17%
6.
7.
8.
9.
10. Diversification Chart for Times Of India Group TV & Radio Film Ent. Print Media TOI Group TOI Group being present into Print, TV & Radio now entered into Film Entertainment.
11. Diversification Chart for UTV UTV TV Entertainment & News Gaming UTV diversified into Gaming from TV Entertainment & News.
12.
13. Diversification Chart for NDTV NDTV TV Entertainment & News Film Production Radio in collaboration with Sun Company NDTV being present in TV Entertainment & News entered into Films & Radio as well.
14. Diversification Chart for Adlabs Adlabs Films Radio TV Productions by investing in Synergy Communications Adlabs being present in Films & Radio entered into TV Productions.
15.
16.
17. Share of different media in market Maximum share still lies with Print Media, TV holds second largest share in the advertising media market.
18.
19.
20. Potential for Growth of TV & News Industry Low Ads Spend Liberal FDI Policies Untapped Rural Market Economic Impetus Reasons for Growth Demand for Content *Source: Price Waterhouse Cooper (PWC) report-2007.
21.
22.
23. Chart of HSM (Day Part) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.07 04.04 26.28 9599 News 24 7 0.07 04.56 28.76 10507 NDTV India 6 0.10 06.53 33.68 12304 IBN 7 5 0.11 07.22 33.71 12315 Zee News 4 0.16 11.23 39.96 14600 Star News 3 0.17 11.48 41.52 15168 India TV 2 0.18 12.41 46.56 17011 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000 ) Channels S.No.
24. Chart of HSM (Prime Time) for Hindi News Channel * Source: TAM- (TVR) Report, 34th week, 2008 for HSM. 0.09 01.41 15.32 5596 News 24 7 0.10 01.57 17.47 6383 NDTV India 6 0.15 02.52 20.11 7346 Zee News 5 0.14 02.36 20.97 7663 IBN 7 4 0.25 04.48 27.43 10020 Star News 3 0.25 04.46 27.58 10076 India TV 2 0.27 05.08 32.20 11765 Aaj Tak 1 TVR (TV Rating) Time Spending (Min. : Sec.) % 0f Reach Reach (in 000) Channels S.No.
25. Current Scenario & Status Report for Top Hindi News Channels. Both Day & Prime Time Both Day & Prime Time India TV Both Day & Prime Time Star News Aaj Tak IBN 7 Day & Prime Time Zee News Day & Prime Time NDTV India Both Day & Prime Time News 24 Both Day & Prime Time 1 st 2 nd 3 rd 4 th 5 th 6 th 7 th Zee News IBN 7
26.
27.
28. Chart for Other Popular Hindi News Channels in HSM Note: These 3 channels together hold even less than 10% share of Hindi Speaking Market & rest share belong to the other channels excluding these three. This chart does not represent the share of top news channels (which covers more than 80% market). It only represents the remaining share of other popular news channels in the HSM.
![The Indian Television Market ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)