Leveraging games lifecycle to increase revenue & retention …
Leveraging games lifecycle to increase revenue & retention
There is no longer any argument that mobile games have shifted from Premium to Freemium business models.
However, there are few who understand how to deliver this model effectively.
In this Webinar Papaya Mobile's Oscar Clark will take a look at the > different life stages of games and how developers can leverage this to increase the engagement and enjoyment for their players.
He will talk about how designers can predict the user-lifecycle stages of Discovery, Learning, Earning and Churning to get the most out of the flow of the game.
These are the design techniques employed by companies who have created mobile social games generating 15% conversion and ARPPDAU of $30+