Leveraging games lifecycle to increase revenue & retention
There is no longer any argument that mobile games have shifted from Premium to Freemium business models.
However, there are few who understand how to deliver this model effectively.
In this Webinar Papaya Mobile's Oscar Clark will take a look at the > different life stages of games and how developers can leverage this to increase the engagement and enjoyment for their players.
He will talk about how designers can predict the user-lifecycle stages of Discovery, Learning, Earning and Churning to get the most out of the flow of the game.
These are the design techniques employed by companies who have created mobile social games generating 15% conversion and ARPPDAU of $30+
24. Social SDK
Socialize your game and connect to millions of
engaged, active users
1.Integrated social features
2.Virtual currency
3.Support major develop tools
4.Language support
25. Social Game Engine
A Cross-Platform Social Game Engine for Mobiles
1.Integrated social features
2.Virtual currency
3.Script based language
4.Advanced 2D graphics
5.Cross platform
6.Cloud server hosting
7.Language support
26. Acquire new users at zero cost
A cross-promotion network for
Android developers in need of a
cost-free solution to user
acquisition
• Open cross-promotion network
for all developers
• Flexible and seamless cross-
promotion formats
• Buy and sell excess traffic 100%
commission-free
• Fast track setup and free extra
credits for every app
27. …Its all about love!
http://www.gracesgraphics.com/view/25866
28. Any Questions?
oscarclark@papayamobile.com
@Athanateus
Thank you :) @PapayaMobile