Paola Furlanetto

furlanetto media audit media paola furlanetto kpi communication performance media efficiency savings efficacia advertising cost efficiency compliance cost audit auditing audit optimization marketing measure management consulting web ottimizzazione media planninng data ad verification platform comunicazione pubblicità online brand socialmedia gioia visani media agency internet web audit negotiation media auditing risultati controllo budget media buying efficienza unlocked potential urbantransformation smartcitizen smartcities retail trends algorti socialstreet community synchronicity interoperability agism citizen città istituzioni governance cookie user identification optimisation conscious choice reach trading desk digital marketing data platform automated advertising conflicts of interest digital media dmp programmatic investments time ads roas roi fraud programmatic audit technology digital gestione metriche investimento funnel comunicazione commerciale technology trading layers investment cost control measurement cost tech exposure efficiency sito obiettivi positioning posizionamento display value valore offline native presentazione efficace people swg banner brand awareness nielsen netratings ricerca acp on line sales content marketing productivity e la vita dei digitalnomad ux deal web optimization web advertising media planning media refunds saving accuracy prf media audits italy quality audit efficient media media pitch benchmarking contratto performance related fee confalonieri refunds campaign site over-delivery under-delivery placement methodology media effectiveness local media strategy auditing innovation processo ricerche verifica innovation innovazione multimedia asi effective reach planned stations post analysis cpp affinity grps radio advertisers strategie target investimenti pubblicitari acquisto qualita' costi geo localizzazione local media radio locali tv locali