We have recently conducted a study on the role of Information Technology in the decision making on Small and Medium Enterprises in India. The idea is to find out the role of IT tools / Software in their business decision making. We asked them questions like how often their database is updated, how difficult it is to collect and analyse data, is the data accurate, whether they can make sense out of the MIS reports, etc. The results gave a lot of insights. We are summarizing a few here, in this post. 1. Data is not updated immediately in the database Nearly 75% of the companies with revenues less than Rs. 20 Cr, say that their database is entered after a week or more. This means, there is a lot of scope for mis-representation(cooking up!) of the actual data leading to inability to take critical business decisions resulting in the lack of visibility and control for the senior management. For more details, visit - http://businessense.in/blog/infographic/how-smes-in-india-take-decisions-in-this-era-of-big-data/

1. How Small and Medium Enterprises in India use
Information Technology for Decision Making?
Business Sense conducted a study on more than 50 companies across
industry segments and geographies to understand the role of Information
Technology in their businesses. Here are some of the findings…
Popular Software
90%
MS-Office
17%
ERP
Microsoft Office is the most
popular IT software/tool used in
the SME category. ERP software
is yet to penetrate the segment.
How often data is updated ?
Less than
Rs. 20 Cr
Rs. 20 to
50 Cr
Rs. 50 to
100 Cr
More
than Rs.
100 Cr
Often but not regular
Weekly
2~3 days once
Daily Updates
75% of these SMEs update databases every week or
without any specific frequency
79%
7%
6% 8%
Less than Rs. 20 Cr Rs. 20 to 50 Cr
Rs. 50 to 100 Cr More than Rs. 100 Cr
Revenues of nearly
80%
of the companies
participated are
less than Rs. 20 Cr
Profile of the Participants
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75%
Yes
85%
No
15%
Is it difficult to collect and analyze data ?
85% of the companies face
difficulties in the collection
and analysis of data.
Is the data collected and analyzed accurate ?
Poor
2%
Average
77%
Excellent
21%
Nearly 80% of all the
companies feel that the
quality of data collected
and analyzed can be
improved so as to make
better decisions
27%
4%
58%
54%
Lack of
Discipline
towards data
Lack of time
for updating
the data
Staff are not
trained in excel
others
52%
Tally
Reasons
Top 2 reasons that SMEs could not use IT solutions for
decision making are that the staff are not disciplined in
collecting & analyzing data and they lack time to update
the database.
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