Ch18 marketing pamuy

18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations ,[object Object]

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 1 Advertising Objective ,[object Object],[object Object],[object Object]

Concept 1 Advertising Objective ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 2 The Five M ’s of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 2 The Five M ’s of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 3 Developing the Advertising Campaign: Message Strategy ,[object Object],[object Object]

Concept 3 Developing the Advertising Campaign: Message Strategy ,[object Object],[object Object],[object Object],[object Object]

Concept 4 Developing the Advertising Campaign: Creative Strategy ,[object Object]

Concept 4 Developing the Advertising Campaign: Creative Strategy ,[object Object],[object Object],[object Object]

Concept 5 Developing the Advertising Campaign: Legal and Social Issues ,[object Object],[object Object]

Concept 5 Developing the Advertising Campaign: Legal and Social Issues ,[object Object],[object Object],[object Object],[object Object]

Concept 6 Place Advertising ,[object Object],[object Object]

Concept 6 Place Advertising ,[object Object],[object Object],[object Object]

Concept 7 Product Placement ,[object Object]

Concept 7 Product Placement ,[object Object],[object Object],[object Object],[object Object]

Concept 8 Sales Promotion ,[object Object],[object Object],[object Object],[object Object]

Concept 8 Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 9 Events and Experiences ,[object Object]

Concept 9 Events and Experiences ,[object Object],[object Object],[object Object]

Concept 9 Creating Experiences ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 10 Public Relations ,[object Object]

Concept 10 Public Relations ,[object Object],[object Object],[object Object],[object Object]

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