Study on the consumer preference and buying behaviour towards datacard in mumbai

1. STUDY OF CONSUMER BUYING
BEHAVIOUR RELATED TO DATACARDS
IN MUMBAI

2. CONTENTS
• Project Overview
• Objectives
• Research Methodology
• Research Questions
• Data Analysis
• Findings
• Conclusions

3. PROJECT OVERVIEW
• This project will give overview on the internet data card
industry.
• The factors which effect the buying of the data card.
• The purpose and usability of the data cards.
• The project will give details in terms of various brands
available, price points, tariff plans etc.
• The project will give analysis of the life of data card brand,
brand loyalty etc

4. OBJECTIVES
• To understand the various competitor in Internet Data
Cards
• To understand the role of age in buying data card
• To understand the usability and affordability of data card
• To understand brand loyalty of consumers
• To understand price sensitivity in the Internet Data Card
Market
• To understand and analysis brand satisfaction
• To study the changing trend in technology.

5. RESEARCH METHODOLOGY
• Research Design – To study and gain insight about soap
usage in Mumbai Region
• Research Approach – Collecting Data though primary and
secondary methods
– Primary Data:- Online Questionnaire- Structured,
Questions are closed ended and answered in fixed
options
– Secondary Data: - Company website and articles
• Research Method: - Survey, Online Questionnaire,
• Sample Size – 75 customers
• Sampling Method:- Random sampling method
• Tool Used :- Pie Charts, Excel Sheet and SPSS

6. RESEARCH QUESTIONS
• How often you connect to internet?
• Which datacard you are using?
•
How much you spend on datacard plan?
• Why you are using this datacard?
• Do you want to switch to other brand?
•
Price is the influencing factor for purchase?
• Where you prefer to buy th datacard
• Reason for switching the brand??

7. DATA ANALYSIS

8. DATA ANALYSIS

9. DATA ANALYSIS

10. DATA ANALYSIS

11. DATA ANALYSIS

12. DATA ANALYSIS

13. DATA ANALYSIS

14. DATA ANALYSIS

15. DATA ANALYSIS

16. DATA ANALYSIS

17. DATA ANALYSIS

18. DATA ANALYSIS

19. DATA ANALYSIS

20. HYPOTHESIS ANALYSIS
• Brand Loyalty in Internet Data Card Market
– H0 - Purchase same brand (76.67%)
– H1 – Purchase other brand (21.33%)

21. DATA ANALYSIS
• Price sensitivity in Internet Data Card Market
– H0 – Still be with same brand/buy same brand (60%)
– H1 – Shift to other brand (40%)

22. FINDING
• 69.33% between the age group of 18-25 yrs datacard users
• 60% don’t want to switch to other brand
• 60% want to switch datacard due to service issue
• Tata Photon+ is the most used brand followed by Reliance
in Mumbai
• 36% rate price as the matter of concern while buying
datacard

23. CONCLUSIONS
Today datacard are being purchased on major factors
• Price/Cost of Datacard
• Brand
• Availability
• Data Plan
• Data Speed
• Tariff Plan

24. THANK YOU