Import/Export - Marketing your Products

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a quick overview of how to market products that you import into the US

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Import/Export - Marketing your Products

  1. 1. Marketing Your Products Turning your Products into Profit
  2. 2. Think big and have a plan <ul><li>Time spent planning will pay off in the end </li></ul><ul><li>Define your short and long term goals </li></ul><ul><li>Develop a marketing plan </li></ul><ul><li>Budget to get the job done </li></ul><ul><li>Identify your target market and market to it </li></ul><ul><li>Alter your plan along the way and track your results </li></ul><ul><li>Know how you plan to live in the meantime </li></ul>
  3. 3. Defining your objectives <ul><li>What do you want out of the business </li></ul><ul><li>What are your short term goals </li></ul><ul><li>What are your long term goals </li></ul><ul><li>How will you finance your plan </li></ul><ul><li>Be specific (100k in sales in 6 months) </li></ul><ul><li>Be sure your objectives are worthy </li></ul>
  4. 4. Choosing a Market <ul><li>Retail </li></ul><ul><li>Wholesale </li></ul><ul><li>Catalog </li></ul><ul><li>Tradeshows </li></ul><ul><li>Sales Reps & permanent showrooms </li></ul><ul><li>Tiny little ads </li></ul><ul><li>Selling your product or selling your idea? </li></ul>
  5. 5. Retail Options <ul><li>Pushcarts </li></ul><ul><li>Stores </li></ul><ul><li>Flea Markets, Crafts Fairs, Festivals </li></ul><ul><li>Retail Shows and Trade Shows </li></ul><ul><li>Catalogs and advertising </li></ul><ul><li>Ebay and web sales </li></ul><ul><li>Other methods: Home Shows, MLM </li></ul>
  6. 6. Catalog Sales can help keep costs low, especially if hosted electronically. Good Software makes the work more enjoyable
  7. 7. Making a catalog and mailing <ul><li>Buying lists </li></ul><ul><li>Making your own list </li></ul><ul><li>Bulk rate permit </li></ul><ul><li>Electronic Catalogs </li></ul><ul><li>Online catalogs & postcard previews </li></ul><ul><li>Coop for extra impact </li></ul>
  8. 8. Using the web <ul><li>Ebay as a test marketing tool </li></ul><ul><li>Websites are easy </li></ul><ul><li>Driving traffic to your site </li></ul><ul><li>SEO and pay per click </li></ul><ul><li>Extra tools, blogs, cluster maps </li></ul><ul><li>How to find the experts </li></ul>
  9. 9. New York Gift Show <ul><li>Typically trade shows have large up front costs . It is very important to be prepared and know what your objectives are. Try to visit a show prior to booking your first one, so you will know what to expect </li></ul>
  10. 10. Using Ebay and the World Wide Web

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