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Steps   to  an Effective   Public  Apology   5
Step 1: Acknowledgement of Wrongdoing
I Was Wrong http://www.flickr.com/photos/gwire/99668067/ http://www.flickr.com/photos/emsef/254378239/
“ I’m here on television saying   I screwed up   and that’s part of the era of responsibility.” Barack Obama
Step 2: Expression of Genuine Remorse
I’m Sorry
Toyota CEO, Akio Toyoda “ I feel deeply sorry   for those people who lost their lives or who were injured by traffic accid...
Ex-Citigroup CEO,  Charles Prince "I can only say that  I am deeply sorry  that our management – starting with me – w...
Step 3: Promise Not To Do It Again
I promise... http://www.flickr.com/photos/moreinterpretations/3483821656/in/photostream/
“ We all hold the readers of The New York Post in high regard and  I promise you  that we will seek to be more attuned to ...
Step 4: Restitution
 
“ Once again, I offer my deepest apologies to everyone.  And I will redeem myself.  I have to.” Michael Vick
Step 5: Asking for Forgiveness
Please,  Forgive me…
“ What I did is unacceptable, 100%.  I can only ask and pray that you forgive me,  please.” Chris Brown
Oxana Trush [email_address]
Credits: <ul><li>http://shareaware.posterous.com/revisiting-volkswagen-owners-manuals-from-the </li></ul><ul><li>ivebeenth...
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Five Steps to an Effective Public Apology

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  • Barak Obama’s apology over his handling of Tom Daschle’s nomination is a rare example of a classic apology when the confessor admits his mistake, expresses regret and provides reparation - all made with a great sense of humility.
  • Transcript of "Five Steps to an Effective Public Apology"

    1. 1. Steps to an Effective Public Apology 5
    2. 2. Step 1: Acknowledgement of Wrongdoing
    3. 3. I Was Wrong http://www.flickr.com/photos/gwire/99668067/ http://www.flickr.com/photos/emsef/254378239/
    4. 4. “ I’m here on television saying I screwed up and that’s part of the era of responsibility.” Barack Obama
    5. 5. Step 2: Expression of Genuine Remorse
    6. 6. I’m Sorry
    7. 7. Toyota CEO, Akio Toyoda “ I feel deeply sorry for those people who lost their lives or who were injured by traffic accidents, especially those in our own cars. I extend my sincerest condolences to them, from the bottom of my heart.”
    8. 8. Ex-Citigroup CEO, Charles Prince &quot;I can only say that I am deeply sorry that our management – starting with me – was not more prescient, and that we did not foresee what lay before us.&quot;
    9. 9. Step 3: Promise Not To Do It Again
    10. 10. I promise... http://www.flickr.com/photos/moreinterpretations/3483821656/in/photostream/
    11. 11. “ We all hold the readers of The New York Post in high regard and I promise you that we will seek to be more attuned to the sensitivities of our community.” Rupert Murdoch
    12. 12. Step 4: Restitution
    13. 14. “ Once again, I offer my deepest apologies to everyone. And I will redeem myself. I have to.” Michael Vick
    14. 15. Step 5: Asking for Forgiveness
    15. 16. Please, Forgive me…
    16. 17. “ What I did is unacceptable, 100%. I can only ask and pray that you forgive me, please.” Chris Brown
    17. 18. Oxana Trush [email_address]
    18. 19. Credits: <ul><li>http://shareaware.posterous.com/revisiting-volkswagen-owners-manuals-from-the </li></ul><ul><li>ivebeenthere! http://www.flickr.com/photos/apjz/4022141912/ </li></ul><ul><li>jurvetson http://www.flickr.com/photos/jurvetson/2175936409/ </li></ul><ul><li>World Economic Forum http://www.flickr.com/photos/worldeconomicforum/374716426/ </li></ul><ul><li>Grobleto http://www.flickr.com/photos/grobleto/2651622914/ </li></ul><ul><li>Moreinterpretations http://www.flickr.com/photos/moreinterpretations/3483821656/in/photostream/ </li></ul><ul><li>Dearbarz http://www.flickr.com/photos/dearbarbz365/4167876450/ </li></ul><ul><li>Assbach http://www.flickr.com/photos/assbach/237458105/ </li></ul><ul><li>sunrise.seven http://www.flickr.com/photos/sunrise7/2975812029/ </li></ul>

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