Five Reasons to Partner with Vision Critical

1. TM
VISION CRITICAL
GLOBAL PARTNER PROGRAM
Sparq Community Panel Platform
5 REASONS
TO WORK WITH
VISION CRITICAL
1. COMPREHENSIVE COMMUNITY PANEL
Conduct quantitative and qualitative
research in tightly targeted respondent
groups of any size. With Sparq you can
build and deploy surveys and private
forums at anytime, using a broad range of
highly flexible instruments and question
types.
2. RICH AND FAST Rich media means
rich data. With easy-to-manage audio and
video to create visual questions, you get
more engaged respondents giving more
accurate, truthful responses - and it all
comes in real time; there’s nothing faster.
It’s the world’s most widely used platform for online 3. MORE MEANINGFUL RESULTS Get
deep profiles on all respondents. Every data
community research panels. Sparq empowers researchers point ever collected is centralized within the
and their clients with the technology to use community platform. The data is longitudinal, so the
possibilities are infinite and the insights you
panels for engaging and interacting in a more meaningful gain only become richer over time.
way with customers, employees or any other target group. 4. OUT-OF-THE-BOX HOSTED SOLUTION
Add community panels to your service
offering without the need to invest in
developing and maintaining a proprietary
THE OPPORTUNITY Partner with Vision Critical to give your clients the
solution. Our SaaS solution means there’s
power of rich, reliable, relevant, real-time data. Sparq is a best of breed web-based
no infrastructure needed and no technical
technology to build and manage community panels. The platform provides an headaches with IT. And you’re always
engaging respondent experience that uses rich media to generate rich results. Dig in accessing the most up-to-date version of
and get a comprehensive understanding of respondents by connecting their responses the platform.
over time, across varied topics, and from community to panel and back again. Gain
5. FLEXIBLE CLIENT ACCESS Our model
deep insights by combining qualitative discussions with quantitative data. And, all data
lets you define how to use our platform in
is centralized so you can build longitudinal profiles over time. the best way to drive client partnerships.
Control the service offering you provide your
clients - as much or as little as you’d like.
TM

2. TM
VISION CRITICAL
GLOBAL PARTNER PROGRAM
“…what panel-based interviewing
systems should be like.”
Tim Macer, Research Magazine
Clients are asking for the data…
Spending on custom panels in
the US is slated to grow 54% in
2009 — from nearly 650 panels in
2008 to over 900 in 2009. So get in
Unite quant & qual with the Sparq Community Panel Platform the game.
To partner with Vision Critical
QUANTITATIVE QUALITATIVE please visit our website at
www.visioncritical.com/partners
Conduct research with your client’s In-depth community research or email us at
target audiences • Hear the voice of your client’s partner@visioncritical.com.
• Reveal insights on everything from customers in concept, ideation and
concept and media testing to digital trend spotting discussions
diaries, service quality or brand affinity • Collect ideas and opinions though
• Get results within hours forums, quick polls, photo uploads,
• Track trends and competition as interactive surveys and more.
well as respondent attitudes and • Listen in on member to member
behaviors over time dialogues
• Build deep profiles on all panel members
Software + Services
To ensure you’re optimizing your panel, Vision Critical provides access to a skilled
Vision Critical is a strategic research company
services team who will deliver the level of support you need. Want to be hands on? specializing in custom panels, private
You’ll have access to our dedicated team of trainers who will teach you everything communities and online research. Using
you need to know about Sparq. interactive surveys, rich media and omnibus
studies, we help global brands build stronger
Want to be in control, but still get some strategic help along the way? We also have connections with their customers.
a team of experts who are available to consult with you and ensure you have the
Join many of the leading global research
information you need to maintain a healthy panel.
firms that are benefiting from Vision Critical’s
Whether you’re just starting out or looking to exceed current performance, our technology.
partner services team can provide you the support you need.
Vancouver, New York, London, San Francisco,
Paris, Sydney, Toronto, Montreal, Chicago
TM