Breast Cancer Awareness


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Breast Cancer Awareness

  1. 1. Breast Cancer Awareness - Why Small Business Should Get Involved and Do an Awareness Campaign? www. lapelpinsdirect .com
  2. 2. October is Breast Cancer Awareness Month and many people are getting involved...
  3. 3. In Fact... <ul><li>Breast Cancer is one of the most. frequently diagnosed cancers today. </li></ul><ul><li>It is complex and unpredictable. </li></ul><ul><li>We know that early detection saves lives. </li></ul><ul><li>95% of women who find and treat breast cancer early will be cancer-free after five years. </li></ul>
  4. 4. Big Companies are Getting Involved <ul><li>Campaigns and fundraising are going on everywhere </li></ul><ul><li>Big companies and their brands are participating </li></ul>
  5. 5. For example: <ul><ul><li>Yoplait with &quot;Save Lids to Save Lives&quot; </li></ul></ul><ul><ul><li>Clinique Cosmetics </li></ul></ul><ul><ul><li>...or even Tic Tac has launched a pink limited edition of its famous candies. </li></ul></ul>
  6. 6. Joined for the Same Cause... <ul><li>What do these campaigns have in common? </li></ul><ul><li>To start with, all these companies want to help the cause and they are fundraising for breast cancer. </li></ul>
  7. 7. The Goal Behind The Cause <ul><li>However, there is another thing in common about them. </li></ul><ul><li>Have you realized that they will, in some way or another, improve the reputation and brand image of the sponsor brands? </li></ul>
  8. 8. Marketing is Everything <ul><li>It's well known that brand and image of a business are vital to its success. Strong brands can generate customer trust. </li></ul>
  9. 9. Who Else Could be Involved? <ul><li>Small businesses can launch a breast cancer awareness campaign as well, or actually any kind of awareness campaign is doable. </li></ul>
  10. 10. Plan Your Strategy <ul><li>October is Breast Cancer Awareness Month. </li></ul><ul><li>A company can give away a pink ribbon lapel pin along with a small card promoting a local breast cancer event or other related information to customers who buy during the month of October. </li></ul>
  11. 11. Support your Comunities <ul><li>Several companies and clubs are already involved in Social Responsibility activities supporting the communities in which they operate and society in general: </li></ul><ul><li>Why not include an awareness or a fundraising campaign in your Social Responsibility program? </li></ul>
  12. 12. An Easy Way To Support the cause <ul><li>- Even better, a company can come up with a fundraising idea or event. </li></ul><ul><li>To use lapel pins or bracelets will be a smart choice, since they are not expensive and people love them. </li></ul><ul><li>Why not ask customers for a $10 donation and thanks them with a special coupon and a pink ribbon pin? </li></ul>
  13. 13. People do Care About i t <ul><li>Finally, a company can have an internal campaign motivating their own employees to collaborate. </li></ul><ul><li>People in general want to feel proud about the places where they work, and what a better way to make your people proud that showing them that their place of work care about important causes. </li></ul>
  14. 14. <ul><li>A small business owner doesn't need to spend a lot of money to be part of the global breast cancer movement. </li></ul><ul><li>...and the long term benefits for a brand are invaluable. </li></ul>A Small Cost For a Large Return
  15. 15. A Small Cost For a Large Return
  16. 16. The Easiest Way! <ul><li>Think how much money a company will need to spend to do a reputation campaign or a new brand to get people to know it. </li></ul><ul><li>They can do it for a fraction of the cost and help a good cause at the same time. </li></ul>
  17. 17. Need Help? <ul><li>For expert advice in creating custom breast cancer awareness pins for your company, contact lapelpinsdirect .com by calling ( 888) 720- 2115 </li></ul><ul><li>Or visit our website: http://www. lapelpinsdirect .com/ </li></ul>