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Breast Cancer Awareness
 

Breast Cancer Awareness

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www.lapelpinsdirect.com

www.lapelpinsdirect.com

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    Breast Cancer Awareness Breast Cancer Awareness Presentation Transcript

    • Breast Cancer Awareness - Why Small Business Should Get Involved and Do an Awareness Campaign? www. lapelpinsdirect .com
    • October is Breast Cancer Awareness Month and many people are getting involved...
    • In Fact...
      • Breast Cancer is one of the most. frequently diagnosed cancers today.
      • It is complex and unpredictable.
      • We know that early detection saves lives.
      • 95% of women who find and treat breast cancer early will be cancer-free after five years.
    • Big Companies are Getting Involved
      • Campaigns and fundraising are going on everywhere
      • Big companies and their brands are participating
    • For example:
        • Yoplait with "Save Lids to Save Lives"
        • Clinique Cosmetics
        • ...or even Tic Tac has launched a pink limited edition of its famous candies.
    • Joined for the Same Cause...
      • What do these campaigns have in common?
      • To start with, all these companies want to help the cause and they are fundraising for breast cancer.
    • The Goal Behind The Cause
      • However, there is another thing in common about them.
      • Have you realized that they will, in some way or another, improve the reputation and brand image of the sponsor brands?
    • Marketing is Everything
      • It's well known that brand and image of a business are vital to its success. Strong brands can generate customer trust.
    • Who Else Could be Involved?
      • Small businesses can launch a breast cancer awareness campaign as well, or actually any kind of awareness campaign is doable.
    • Plan Your Strategy
      • October is Breast Cancer Awareness Month.
      • A company can give away a pink ribbon lapel pin along with a small card promoting a local breast cancer event or other related information to customers who buy during the month of October.
    • Support your Comunities
      • Several companies and clubs are already involved in Social Responsibility activities supporting the communities in which they operate and society in general:
      • Why not include an awareness or a fundraising campaign in your Social Responsibility program?
    • An Easy Way To Support the cause
      • - Even better, a company can come up with a fundraising idea or event.
      • To use lapel pins or bracelets will be a smart choice, since they are not expensive and people love them.
      • Why not ask customers for a $10 donation and thanks them with a special coupon and a pink ribbon pin?
    • People do Care About i t
      • Finally, a company can have an internal campaign motivating their own employees to collaborate.
      • People in general want to feel proud about the places where they work, and what a better way to make your people proud that showing them that their place of work care about important causes.
      • A small business owner doesn't need to spend a lot of money to be part of the global breast cancer movement.
      • ...and the long term benefits for a brand are invaluable.
      A Small Cost For a Large Return
    • A Small Cost For a Large Return
    • The Easiest Way!
      • Think how much money a company will need to spend to do a reputation campaign or a new brand to get people to know it.
      • They can do it for a fraction of the cost and help a good cause at the same time.
    • Need Help?
      • For expert advice in creating custom breast cancer awareness pins for your company, contact lapelpinsdirect .com by calling ( 888) 720- 2115
      • Or visit our website: http://www. lapelpinsdirect .com/