This document compares and contrasts three CRM products: Salesforce, SugarCRM, and ZohoCRM. It outlines that Salesforce should state its intended goal, SugarCRM should describe customer needs and requirements, and ZohoCRM should link its product attributes to fulfilling customer needs. It also discusses conducting a cost analysis comparing quality and price against competition, summarizing a product's strengths and advantages, and explaining next steps that need to be taken.