Active Facebook Users By Country & Region
June 17, 2009
Ben Lorica
O’Reilly Research
twitter.com/dliman
radar.oreilly.com/research
radar.oreilly.com/ben

Data Description
 Active Users by
- Location (IP Address)
- User supplied demographics: age, gender, etc.
 Data from 5/21/2008 - present
 Source: http://www.facebook.com/advertising/

Active Users
 227+ million worldwide: F (50%), M (46%)
- Grew 194% from Jun-08 to Jun-09: adding 150M active users
Active Facebook Users
FEMALE
Source: O’Reilly Research
MALE
DECLINE TO STATE

Major Regions
Share of Active Rate-of-Change (# of Users) Market
Facebook Users Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence

Gender and Major Regions
H-2# !)"# &&"#
2C5678# &$"# !!"#
2@68# &)"# !!"#
EB#2345678AF14#
!$"# &)"#
E856GG48:#
I47>6:4#F.#-0804#
?/5.D4# !("# !+"#
<8>4# This Week
<6==>4#?8@0A;B#2C5678# &'"# *!"#
J438>4#
;.501#2345678# !%"# &*"#
9748:68# !$"# &!"# Source:
O’Reilly Research
-./01#2345678# !!"# &%"#
%"# $%"# !%"# ,%"# '%"# )%%"# )$%"# )!%"#
G,1# !$"# %&"#
1B4567# %$"# !&"#
1?57# %'"# !)"#
DA#1234567@E03#
!$"# %("#
D745FF379#
H36=593#E-#,/7/3#
>.4-C3# !&"# %$"#
;7=3# 12 Weeks Ago
;5<<=3#>7?/@:A#1B4567# %%"# (%"#
I327=3#
:-4/0#1234567# !$"# %!"#
8637957# !$"# %!"#
Source:
O’Reilly Research
,-./0#1234567# !!"# %'"#
'"# *'"# !'"# &'"# +'"# $''"# $*'"# $!'"#

Users By Region

Europe - Active Users By Country
Market Penetration:
(Active Facebook Users)/(Total Population)

Europe - Active Users By Age Group
Facebook Active Users by Age Group: EUROPE
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

South America - Active Users By Country
Active Users Rate-of-Change Market
(in hundreds of thousands) (last 12 weeks) Penetration
Source:
O’Reilly Research
Market Penetration:
(Active Facebook Users)/(Total Population)

South America - Active Users By Age Group
Facebook Active Users by Age Group: SOUTH AMERICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

Middle East and North Africa - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

Middle East and North Africa - Active Users By Age Grp
Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

Asia - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

Asia - Active Users By Age Group
Facebook Active Users by Age Group: ASIA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

N. America & Other Regions - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users) Market
(in hundreds of thousands) Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

USA - Active Users By Age Group
 Close to 70 million users in the US
- Grew 162% from Jun-08 to Jun-09: adding 43M active users
 Strongest growth in the 45+ age groups
- Doubling of number of users who are 60 years or older
- Added 2.5M users, 60 years or older, over last 12 weeks
Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks)
!*)"# !!*"#
US (6/17/09)
%&#$
!"#$%&'()*+&,--.(+&/&0$%1( !"#$%&'()*+&,--.(+&/&0$%1(
)$"#
%'#$
!(#$
'("#
!"#$ !"#$
&'"#
)#$ !%"#
'#$ !!"#
%#$
$"#
!'*!+$ !(*%)$ %,*'-$ ')*--$ -)*)-$ ))*)&$ ,"*,)$ ,).$ !+,!%# !),&'# &$,+-# +',--# -','-# '','(# $*,$'# $'.#

Questions?
twitter.com/dliman
radar.oreilly.com/research/
radar.oreilly.com/ben