Active Facebook Users By Country & Region: June 2009

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Data as of: JUNE 17, 2009. …

Data as of: JUNE 17, 2009.

Facebook active users by country, region and age group. Includes recent growth rate (overall and by age group) as well as market penetration.

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  • 1. Active Facebook Users By Country & Region June 17, 2009 Ben Lorica O’Reilly Research twitter.com/dliman radar.oreilly.com/research radar.oreilly.com/ben
  • 2. Data Description  Active Users by - Location (IP Address) - User supplied demographics: age, gender, etc.  Data from 5/21/2008 - present  Source: http://www.facebook.com/advertising/
  • 3. Active Users  227+ million worldwide: F (50%), M (46%) - Grew 194% from Jun-08 to Jun-09: adding 150M active users Active Facebook Users FEMALE Source: O’Reilly Research MALE DECLINE TO STATE
  • 4. Major Regions Share of Active Rate-of-Change (# of Users) Market Facebook Users Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence
  • 5. Gender and Major Regions H-2# !)"# &&"# 2C5678# &$"# !!"# 2@68# &)"# !!"# EB#2345678AF14# !$"# &)"# E856GG48:# I47>6:4#F.#-0804# ?/5.D4# !("# !+"# <8>4# This Week <6==>4#?8@0A;B#2C5678# &'"# *!"# J438>4# ;.501#2345678# !%"# &*"# 9748:68# !$"# &!"# Source: O’Reilly Research -./01#2345678# !!"# &%"# %"# $%"# !%"# ,%"# '%"# )%%"# )$%"# )!%"# G,1# !$"# %&"# 1B4567# %$"# !&"# 1?57# %'"# !)"# DA#1234567@E03# !$"# %("# D745FF379# H36=593#E-#,/7/3# >.4-C3# !&"# %$"# ;7=3# 12 Weeks Ago ;5<<=3#>7?/@:A#1B4567# %%"# (%"# I327=3# :-4/0#1234567# !$"# %!"# 8637957# !$"# %!"# Source: O’Reilly Research ,-./0#1234567# !!"# %'"# '"# *'"# !'"# &'"# +'"# $''"# $*'"# $!'"#
  • 6. Users By Region
  • 7. Europe - Active Users By Country Market Penetration: (Active Facebook Users)/(Total Population)
  • 8. Europe - Active Users By Age Group Facebook Active Users by Age Group: EUROPE Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 9. South America - Active Users By Country Active Users Rate-of-Change Market (in hundreds of thousands) (last 12 weeks) Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 10. South America - Active Users By Age Group Facebook Active Users by Age Group: SOUTH AMERICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 11. Middle East and North Africa - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 12. Middle East and North Africa - Active Users By Age Grp Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 13. Asia - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market Penetration (in hundreds of thousands) Last 12 Weeks Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 14. Asia - Active Users By Age Group Facebook Active Users by Age Group: ASIA Active Users Rate-of-Change (in hundreds of thousands) (last 12 weeks) Source: O’Reilly Research
  • 15. N. America & Other Regions - Active Users By Country Active Facebook Users Rate-of-Change (# of Users) Market (in hundreds of thousands) Last 12 Weeks Penetration Source: O’Reilly Research Market Penetration: (Active Facebook Users)/(Total Population)
  • 16. USA - Active Users By Age Group  Close to 70 million users in the US - Grew 162% from Jun-08 to Jun-09: adding 43M active users  Strongest growth in the 45+ age groups - Doubling of number of users who are 60 years or older - Added 2.5M users, 60 years or older, over last 12 weeks Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks) !*)"# !!*"# US (6/17/09) %&#$ !"#$%&'()*+&,--.(+&/&0$%1( !"#$%&'()*+&,--.(+&/&0$%1( )$"# %'#$ !(#$ '("# !"#$ !"#$ &'"# )#$ !%"# '#$ !!"# %#$ $"# !'*!+$ !(*%)$ %,*'-$ ')*--$ -)*)-$ ))*)&$ ,"*,)$ ,).$ !+,!%# !),&'# &$,+-# +',--# -','-# '','(# $*,$'# $'.#
  • 17. Questions? twitter.com/dliman radar.oreilly.com/research/ radar.oreilly.com/ben