Data as of: JUNE 17, 2009. Facebook active users by country, region and age group. Includes recent growth rate (overall and by age group) as well as market penetration.

1. Active Facebook Users By Country & Region
June 17, 2009
Ben Lorica
O’Reilly Research
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2. Data Description
 Active Users by
- Location (IP Address)
- User supplied demographics: age, gender, etc.
 Data from 5/21/2008 - present
 Source: http://www.facebook.com/advertising/

3. Active Users
 227+ million worldwide: F (50%), M (46%)
- Grew 194% from Jun-08 to Jun-09: adding 150M active users
Active Facebook Users
FEMALE
Source: O’Reilly Research
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4. Major Regions
Share of Active Rate-of-Change (# of Users) Market
Facebook Users Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population), where Total Population is limited to countries where Facebook has a presence

5. Gender and Major Regions
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6. Users By Region

7. Europe - Active Users By Country
Market Penetration:
(Active Facebook Users)/(Total Population)

8. Europe - Active Users By Age Group
Facebook Active Users by Age Group: EUROPE
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

9. South America - Active Users By Country
Active Users Rate-of-Change Market
(in hundreds of thousands) (last 12 weeks) Penetration
Source:
O’Reilly Research
Market Penetration:
(Active Facebook Users)/(Total Population)

10. South America - Active Users By Age Group
Facebook Active Users by Age Group: SOUTH AMERICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

11. Middle East and North Africa - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

12. Middle East and North Africa - Active Users By Age Grp
Facebook Active Users by Age Group: MIDDLE EAST & NORTH AFRICA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

13. Asia - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users)
Market Penetration
(in hundreds of thousands) Last 12 Weeks
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

14. Asia - Active Users By Age Group
Facebook Active Users by Age Group: ASIA
Active Users Rate-of-Change
(in hundreds of thousands) (last 12 weeks)
Source:
O’Reilly Research

15. N. America & Other Regions - Active Users By Country
Active Facebook Users Rate-of-Change (# of Users) Market
(in hundreds of thousands) Last 12 Weeks Penetration
Source:
O’Reilly Research
Market Penetration: (Active Facebook Users)/(Total Population)

16. USA - Active Users By Age Group
 Close to 70 million users in the US
- Grew 162% from Jun-08 to Jun-09: adding 43M active users
 Strongest growth in the 45+ age groups
- Doubling of number of users who are 60 years or older
- Added 2.5M users, 60 years or older, over last 12 weeks
Share of Active Facebook Users ROC in Facebook Users (Last 12 Weeks)
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17. Questions?
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