Social Networking Statistics &
Trends
Bob Hazlett
June 2008
www.OneHalfAmazing.com

Overview
Facebook
YouTube
MySpace
Trends
Creating a successful application or widget

Facebook
General growth statistics
User demographics
User engagement
Applications
Platform
International Growth

Facebook - General Growth
Statistics
More than 60 million active users
An average of 250,000 new registrations per day since Jan.
2007
An average of 3% weekly growth since Jan. 2007
Active users doubling every 6 months
\"Facebook Press Room Statistics\". June 2008 <www.facebook.com>.

Facebook - U.S. User
Demographics
Age
Gender
8%1%
45%
55%
10%
35%
Male Female
Ethnicity
74
46%
14
5 5 1
Cauc. Afr. Am Asian Hisp. Other 3-11 12-17 18-34 35-49 50+
\"Facebook U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

Facebook - U.S. User
Demographics
Household Income
$0-30k 12
$30-60k 30
$60-100k 35
$100k+ 23
0 10 20 30 40
\"Facebook U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

Facebook - U.S. User
Demographics
Education
Children Ages 6-17 in Household
14%
44% 42%
58%
42%
No Yes
No College College Grad. School
\"Facebook U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

Facebook - User Engagement
Sixth-most trafficked site in the United States (comScore)
More than 65 billion page views per month
More than half of active users return daily
\"Facebook Press Room Statistics\". June 2008 <www.facebook.com>.

Facebook - User Engagement
Visits - May 07 to May 08
400
338
276
Millions
214
152
90
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com Facebook Site Analytics\". May 2008 <www.compete.com>.

Facebook - User Engagement
Average Stay (minutes) May 07 to May 08
20
16
12
Minutes
8
4
0
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com Facebook Site Analytics\". May 2008 <www.compete.com>.

Facebook - User Engagement
Pages Per Visit May 07 to May 08
60
45
# of Pages
30
15
0
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com Facebook Site Analytics\". May 2008 <www.compete.com>.

Facebook - Applications
No. 1 photo sharing application on the Web (comScore)
Photo application draws more than twice as much traffic as the
next three sites combined (comScore)
More than 14 million photos uploaded daily
More than 6 million active user groups on the site
\"Facebook Press Room Statistics\". June 2008 <www.facebook.com>.

Top Facebook Applications
Super Wall - 2.1MM daily active users Are YOU interested? - 686k
Fun Wall - 2.0MM Texas HoldEm Poker - 650k
Top Friends - 1.7MM Scrabulous - 545k
Bumper Sticker - 1.6MM Movies - 470k
Owned! - 791k Mobile - 456k
Friends for Sale - 767k Pieces of Flair -415k
Lil’ Green Patch - 703k Mob Wars - 394k
\"Facebook Application Directory.\" Facebook. June 2008 <www.facebook.com/apps>.

Observations of Top Applications
Enhance areas of social network that may be lacking
Simple to use and simple to share
Concept doesn’t need explained
Competitive feel
Cannot be used alone
80/20 rule

Facebook - Platform
More than 400,000 developers and entrepreneurs
Over 24,000 applications have been built on Facebook Platform
140 new applications added per day
More than 95% of Facebook members have used at least one
application built on Facebook Platform
\"Facebook Press Room Statistics\". June 2008 <www.facebook.com>.

Facebook - International Growth
Facebook is currently available in 15 languages
Canada has the most users outside of the United States, with
more than 7 million active users
The U.K. is the third largest country with more than 7 million
active
Remaining top 10 countries in order of active users (outside of
the U.S., Canada and UK): Australia, Turkey, Sweden, Norway,
South Africa, France, Hong Kong
\"Facebook Press Room Statistics\". June 2008 <www.facebook.com>.

YouTube
General growth statistics
User demographics
User engagement
International Growth

YouTube - General Growth
Statistics
According to HitWise, YouTube ranks #1 for all online video
websites ranked by market share of U.S. Visits.
As of March 2008, YouTube Market Share stood at 73.18%
Market Share was up 32% over March 2007
\"Report: YouTube Dominates Video More than Google Dominates Search\". March 2008 <http://www.readwriteweb.com/archives/youtube_dominates_video.php>.

YouTube - U.S. User
Demographics
Age
Gender
3%
49%
51%
19%
19%
Male Female
Ethnicity 23%
73
35%
10 9
6 1
Cauc. Afr. Am Asian Hisp. Other 3-11 12-17 18-34 35-49 50+
\"YouTube U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

YouTube - U.S. User
Demographics
Household Income
$0-30k 16
$30-60k 33
$60-100k 31
$100k+ 20
0 10 20 30 40
\"YouTube U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

YouTube - U.S. User
Demographics
Education
Children Ages 6-17 in Household
13%
39%
47%
61%
40%
No Yes
No College College Grad. School
\"YouTube U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

YouTube - User Engagement
Every minute, ten hours of video is uploaded to YouTube
51% of users go to YouTube weekly or more often
52% of 18-34 year-olds share videos often with friends and
colleagues
\"YouTube Fact Sheet \". June 2008 <http://youtube.com/t/fact_sheet>.

YouTube - User Engagement
Visits - May 07 to May 08
400
338
276
Millions
214
152
90
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com YouTube Site Analytics\". May 2008 <www.compete.com>.

YouTube - User Engagement
Average Stay (minutes) May 07 to May 08
20
16
12
Minutes
8
4
0
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com YouTube Site Analytics\". May 2008 <www.compete.com>.

YouTube - User Engagement
Pages Per Visit May 07 to May 08
20
15
# of Pages
10
5
0
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com YouTube Site Analytics\". May 2008 <www.compete.com>.

YouTube - International Growth
YouTube is currently available in 19 regions across the globe and
multiple languages
Countries: United States, Japan, United Kingdom, Italy, Spain,
Netherlands, Ireland, France, Poland, Brazil, Canada, Mexico,
Australia, Hong Kong, Taiwan, New Zealand, Germany, Russia and
Korea
Languages: English (US and UK), Japanese, Korean, Italian,
French, Spanish, Dutch, Polish, Portuguese, Chinese (Traditional),
German, Russian
\"YouTube Frequently Asked Questions\". June 2008 <http://youtube.com/t/faq>.

MySpace
General growth statistics
User demographics
User engagement
Applications
Platform
International Growth

MySpace - General Growth
Statistics
MySpace has more than 110 million monthly active users around
the globe
1 in 4 Americans is on MySpace, in the UK it’s as common to
have a MySpace as it is to own a dog
On average 300,000 new people sign up to MySpace every day
50 Million mails per day (more than Yahoo, Hotmail, or Google)
10 Billion friend relationships
More than 8 million artists and bands on MySpace Music
\"Social Network Stats: Facebook, MySpace, Reunion \". Jan 2008 <http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/>.

MySpace - U.S. User
Demographics
Age
Gender
42% 8% 3%
58%
14%
30%
Male Female
Ethnicity
70
44%
14
11
3 1
Cauc. Afr. Am Asian Hisp. Other 3-11 12-17 18-34 35-49 50+
\"MySpace U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

MySpace - U.S. User
Demographics
Household Income
$0-30k 17
$30-60k 33
$60-100k 30
$100k+ 19
0 10 20 30 40
\"MySpace U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

MySpace - U.S. User
Demographics
Education
Children Ages 6-17 in Household
9%
46%
54%
53%
38%
No Yes
No College College Grad. School
\"MySpace U.S. Demographics.\" Quantcast. May 2008 <www.quantcast.com>.

MySpace - User Engagement
Visits - May 07 to May 08
1309.0
1065.2
821.4
Millions
577.6
333.8
90.0
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com MySpace Site Analytics\". May 2008 <www.compete.com>.

MySpace - User Engagement
Average Stay (minutes) May 07 to May 08
30
24
18
Minutes
12
6
0
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com MySpace Site Analytics\". May 2008 <www.compete.com>.

MySpace - User Engagement
Pages Per Visit May 07 to May 08
70.0
52.5
# of Pages
35.0
17.5
0
May June July Aug Sept Oct Nov Dec Jan Feb March April May
\"Compete.com MySpace Site Analytics\". May 2008 <www.compete.com>.

MySpace - Applications
8 Million images being uploaded per day
60,000 new videos being upload to MySpaceTV each day
\"Social Network Stats: Facebook, MySpace, Reunion \". Jan 2008 <http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/>.

MySpace - Platform
MySpace, along with 13 other social sites participate in the
OpenSocial platform developed by Google
OpenSocial is a set of common APIs for building social
applications across many websites.
\"Google Code - OpenSocial\". June 2008 <http://code.google.com/apis/opensocial/faq.html>.

MySpace - International Growth
Myspace is localized and translated in more than 20 international
territories: U.S., UK, Japan, Australia, France, Germany, Ireland,
Italy, Spain, Mexico, Canada, Netherlands, New Zealand,
MySpace en Espanol, Latin America, Austria, Sweden, Norway,
Denmark and Finland.
\"Social Network Stats: Facebook, MySpace, Reunion \". Jan 2008 <http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/>.

Making a successful social
media application or widget
Allow users to create, build and shape the content to fit their desired environment
Applications or widgets should almost require another person to be successful
Provide value to the end user.
What small problem does it solve? What’s in it for them?
Keep it simple
Complement features already based in the social site
Make it exclusive
Incorporate competitive element
Allow the user to interact with you wherever they may be (online or off)