Social Networking Statistics And Trends

Social Networking Statistics & Trends Bob Hazlett June 2008 www.OneHalfAmazing.com

Overview Facebook YouTube MySpace Trends Creating a successful application or widget

Facebook General growth statistics User demographics User engagement Applications Platform International Growth

Facebook - General Growth Statistics More than 60 million active users An average of 250,000 new registrations per day since Jan. 2007 An average of 3% weekly growth since Jan. 2007 Active users doubling every 6 months quot;Facebook Press Room Statisticsquot;. June 2008 <www.facebook.com>.

Facebook - U.S. User Demographics Age Gender 8%1% 45% 55% 10% 35% Male Female Ethnicity 74 46% 14 5 5 1 Cauc. Afr. Am Asian Hisp. Other 3-11 12-17 18-34 35-49 50+ quot;Facebook U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

Facebook - U.S. User Demographics Household Income $0-30k 12 $30-60k 30 $60-100k 35 $100k+ 23 0 10 20 30 40 quot;Facebook U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

Facebook - U.S. User Demographics Education Children Ages 6-17 in Household 14% 44% 42% 58% 42% No Yes No College College Grad. School quot;Facebook U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

Facebook - User Engagement Sixth-most trafﬁcked site in the United States (comScore) More than 65 billion page views per month More than half of active users return daily quot;Facebook Press Room Statisticsquot;. June 2008 <www.facebook.com>.

Facebook - User Engagement Visits - May 07 to May 08 400 338 276 Millions 214 152 90 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com Facebook Site Analyticsquot;. May 2008 <www.compete.com>.

Facebook - User Engagement Average Stay (minutes) May 07 to May 08 20 16 12 Minutes 8 4 0 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com Facebook Site Analyticsquot;. May 2008 <www.compete.com>.

Facebook - User Engagement Pages Per Visit May 07 to May 08 60 45 # of Pages 30 15 0 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com Facebook Site Analyticsquot;. May 2008 <www.compete.com>.

Facebook - Applications No. 1 photo sharing application on the Web (comScore) Photo application draws more than twice as much trafﬁc as the next three sites combined (comScore) More than 14 million photos uploaded daily More than 6 million active user groups on the site quot;Facebook Press Room Statisticsquot;. June 2008 <www.facebook.com>.

Top Facebook Applications Super Wall - 2.1MM daily active users Are YOU interested? - 686k Fun Wall - 2.0MM Texas HoldEm Poker - 650k Top Friends - 1.7MM Scrabulous - 545k Bumper Sticker - 1.6MM Movies - 470k Owned! - 791k Mobile - 456k Friends for Sale - 767k Pieces of Flair -415k Lil’ Green Patch - 703k Mob Wars - 394k quot;Facebook Application Directory.quot; Facebook. June 2008 <www.facebook.com/apps>.

Observations of Top Applications Enhance areas of social network that may be lacking Simple to use and simple to share Concept doesn’t need explained Competitive feel Cannot be used alone 80/20 rule

Facebook - Platform More than 400,000 developers and entrepreneurs Over 24,000 applications have been built on Facebook Platform 140 new applications added per day More than 95% of Facebook members have used at least one application built on Facebook Platform quot;Facebook Press Room Statisticsquot;. June 2008 <www.facebook.com>.

Facebook - International Growth Facebook is currently available in 15 languages Canada has the most users outside of the United States, with more than 7 million active users The U.K. is the third largest country with more than 7 million active Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong quot;Facebook Press Room Statisticsquot;. June 2008 <www.facebook.com>.

YouTube General growth statistics User demographics User engagement International Growth

YouTube - General Growth Statistics According to HitWise, YouTube ranks #1 for all online video websites ranked by market share of U.S. Visits. As of March 2008, YouTube Market Share stood at 73.18% Market Share was up 32% over March 2007 quot;Report: YouTube Dominates Video More than Google Dominates Searchquot;. March 2008 <http://www.readwriteweb.com/archives/youtube_dominates_video.php>.

YouTube - U.S. User Demographics Age Gender 3% 49% 51% 19% 19% Male Female Ethnicity 23% 73 35% 10 9 6 1 Cauc. Afr. Am Asian Hisp. Other 3-11 12-17 18-34 35-49 50+ quot;YouTube U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

YouTube - U.S. User Demographics Household Income $0-30k 16 $30-60k 33 $60-100k 31 $100k+ 20 0 10 20 30 40 quot;YouTube U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

YouTube - U.S. User Demographics Education Children Ages 6-17 in Household 13% 39% 47% 61% 40% No Yes No College College Grad. School quot;YouTube U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

YouTube - User Engagement Every minute, ten hours of video is uploaded to YouTube 51% of users go to YouTube weekly or more often 52% of 18-34 year-olds share videos often with friends and colleagues quot;YouTube Fact Sheet quot;. June 2008 <http://youtube.com/t/fact_sheet>.

YouTube - User Engagement Visits - May 07 to May 08 400 338 276 Millions 214 152 90 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com YouTube Site Analyticsquot;. May 2008 <www.compete.com>.

YouTube - User Engagement Average Stay (minutes) May 07 to May 08 20 16 12 Minutes 8 4 0 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com YouTube Site Analyticsquot;. May 2008 <www.compete.com>.

YouTube - User Engagement Pages Per Visit May 07 to May 08 20 15 # of Pages 10 5 0 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com YouTube Site Analyticsquot;. May 2008 <www.compete.com>.

YouTube - International Growth YouTube is currently available in 19 regions across the globe and multiple languages Countries: United States, Japan, United Kingdom, Italy, Spain, Netherlands, Ireland, France, Poland, Brazil, Canada, Mexico, Australia, Hong Kong, Taiwan, New Zealand, Germany, Russia and Korea Languages: English (US and UK), Japanese, Korean, Italian, French, Spanish, Dutch, Polish, Portuguese, Chinese (Traditional), German, Russian quot;YouTube Frequently Asked Questionsquot;. June 2008 <http://youtube.com/t/faq>.

MySpace General growth statistics User demographics User engagement Applications Platform International Growth

MySpace - General Growth Statistics MySpace has more than 110 million monthly active users around the globe 1 in 4 Americans is on MySpace, in the UK it’s as common to have a MySpace as it is to own a dog On average 300,000 new people sign up to MySpace every day 50 Million mails per day (more than Yahoo, Hotmail, or Google) 10 Billion friend relationships More than 8 million artists and bands on MySpace Music quot;Social Network Stats: Facebook, MySpace, Reunion quot;. Jan 2008 <http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/>.

MySpace - U.S. User Demographics Age Gender 42% 8% 3% 58% 14% 30% Male Female Ethnicity 70 44% 14 11 3 1 Cauc. Afr. Am Asian Hisp. Other 3-11 12-17 18-34 35-49 50+ quot;MySpace U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

MySpace - U.S. User Demographics Household Income $0-30k 17 $30-60k 33 $60-100k 30 $100k+ 19 0 10 20 30 40 quot;MySpace U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

MySpace - U.S. User Demographics Education Children Ages 6-17 in Household 9% 46% 54% 53% 38% No Yes No College College Grad. School quot;MySpace U.S. Demographics.quot; Quantcast. May 2008 <www.quantcast.com>.

MySpace - User Engagement Visits - May 07 to May 08 1309.0 1065.2 821.4 Millions 577.6 333.8 90.0 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com MySpace Site Analyticsquot;. May 2008 <www.compete.com>.

MySpace - User Engagement Average Stay (minutes) May 07 to May 08 30 24 18 Minutes 12 6 0 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com MySpace Site Analyticsquot;. May 2008 <www.compete.com>.

MySpace - User Engagement Pages Per Visit May 07 to May 08 70.0 52.5 # of Pages 35.0 17.5 0 May June July Aug Sept Oct Nov Dec Jan Feb March April May quot;Compete.com MySpace Site Analyticsquot;. May 2008 <www.compete.com>.

MySpace - Applications 8 Million images being uploaded per day 60,000 new videos being upload to MySpaceTV each day quot;Social Network Stats: Facebook, MySpace, Reunion quot;. Jan 2008 <http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/>.

MySpace - Platform MySpace, along with 13 other social sites participate in the OpenSocial platform developed by Google OpenSocial is a set of common APIs for building social applications across many websites. quot;Google Code - OpenSocialquot;. June 2008 <http://code.google.com/apis/opensocial/faq.html>.

MySpace - International Growth Myspace is localized and translated in more than 20 international territories: U.S., UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en Espanol, Latin America, Austria, Sweden, Norway, Denmark and Finland. quot;Social Network Stats: Facebook, MySpace, Reunion quot;. Jan 2008 <http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/>.

Making a successful social media application or widget Allow users to create, build and shape the content to ﬁt their desired environment Applications or widgets should almost require another person to be successful Provide value to the end user. What small problem does it solve? What’s in it for them? Keep it simple Complement features already based in the social site Make it exclusive Incorporate competitive element Allow the user to interact with you wherever they may be (online or off)

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Social Networking Statistics And Trends

by Bob Hazlett on Jan 30, 2009

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