The document discusses the evolution and challenges of the Onavo app, focusing on the differences between web apps and native apps. It addresses product expectations, performance issues, distribution challenges, and the benefits of using established development frameworks. The conclusion emphasizes the importance of following guidelines, understanding the competitive landscape, and recognizing that iOS development extends beyond just the iPhone 4.

1. Does WebApp come Native to me? Nadav Wizman iOS Development Leader [email_address] The Junction Advanced iOS Engineering 28 July, 2011

2. Agenda Onavo OnavoApp ’ s Evolution The Challenge Possibilities The Spectrum Conclusion My Thoughts Q & A

3. So, who is Onavo? Onavo puts smartphone and tablet users in control of their mobile data usage

4. POC BETA WebApp Launch 05/10 02/11 04/11 WebApp Container + Native

5. App launched 3 months ago. Winner @ The Next Web Start-up Rally OnavoApp ’ s evolution

6. The Challenge A GOOD product Developer Easy-to-make. Impressive. Familiar. Fast-to-make. As good as others. Pretty. Functional. Best. Worth money. Cross platform. Functional. Wide. Easy-to-update..... Gorgeous. Really-pretty. Free. Easy-to-use. Valuable. Easy-to-install. Cheap. Cool. Recommended by Apple. Common. Unique. In The AppStore... User

7. The Challenge Categories of “ A GOOD product ” UX Native Abilities Distribution Dynamic Cross Platform Development

8. The Possibilities WebApp Container Native

9. UX “ A GOOD product ” categories Pretty good Still, lacks in loading time and responsiveness Amazing ! Also.. the users expect nothing less. Container Native WebApp

10. UX “ A GOOD product ” categories Pretty good Still, lacks in loading time and responsiveness Amazing ! Also.. the users expect nothing less. Container Native WebApp I highly recommend using advanced, well-established, amazing frameworks like Sencha Touch or Appcelerator ’ s Titanium Mobile

11. Native Abilities “ A GOOD product ” categories Nope. none. nada. (some pseudo abilities, but not really) Fully. Yes we can! Container Native WebApp

12. Native Abilities “ A GOOD product ” categories Nope. none. nada. (some pseudo abilities, but not really) Fully. Yes we can! Container Native WebApp * Reminder: App Purchase / In-App Payments are also a Native Abilities

13. Distribution “ A GOOD product ” categories Yes we can! Nope. none. nada. 1,000,000 WebApp users? i don ’ t see it Yes, it ’ s crowded, yes, it ’ s noisy, and you have to work hard to get noticed - but it ’ s still THE go-to place for users looking for new apps * Must read Apple ’ s guidelines. Container WebApp Native

14. Distribution “ A GOOD product ” categories Yes we can! Nope. none. nada. 1,000,000 WebApp users? i don ’ t see it Yes, it ’ s crowded, yes, it ’ s noisy, and you have to work hard to get noticed - but it ’ s still THE go-to place for users looking for new apps * Must read Apple ’ s guidelines. Container WebApp Native There are nice solution to manage iOS native beta distribution like TestFlight .

15. Dynamic “ A GOOD product ” categories Change it. now bring it back. now put something new.. Hardly. Apple ’ s approve is required on each-and-every update Like a charm Container Native WebApp

16. Cross Platform “ A GOOD product ” categories Well. no. (keep in mind, iOS is a range of devices YES, with a bit more effort As far as possible Container Native WebApp

17. Cross Platform “ A GOOD product ” categories Well. no. (keep in mind, iOS is a range of devices YES, with a bit more effort As far as possible Container Native WebApp Frameworks like Sencha , PhoneGap provide very impressive Cross-Platform. appcelerator ’ s Titanium Mobile translates your web code into different, cross-platform native Apps

18. Development Tools, Community & Support “ A GOOD product ” categories Amazing development, design, debugging tools. VAST amount of developers. A bit of both. major part is still developed as Web. Improving tools & frameworks, substantial developers community... until you get stuck *stackoverflow.com is you friend Container Native WebApp

19. In a nutshell WebApp Offline! CACHE-MANIFEST. Local Storage/DB. Graphics / effects. Touch Events. Rich Content. Completely Cross-platform.

20. In a nutshell Offline WebApp Cache Storage CACHE MANIFEST /main/home /main/app.js /settings/home /settings/app.js http://img.example.com/logo.png http://img.example.com/check.pn g http://img.example.com/cross.p ng var db = openDatabase("Database_Name", "Database_Version"); database.executeSql("SELECT * FROM thejunction", function(result1) { database.executeSql("DROP TABLE thejunction", function(result2) { alert("My second database query finished executing!"); }); }); localStorage.setItem( ‘ userName ’ , ‘ TheJunction ’ ); alert( “ Hello “ + localStorage.userName); localStorage.removeItem( ‘ userName ’ );

21. In a nutshell JS-Native communication Container Native code can set JS variables and call it ’ s functions JS code can trigger Native code callback (with params)

22. Conclusions Lots of Questions to be asked.

23. My Thoughts Best practices Read the Guidelines In-App Analytics Know your competition Treat BETA and product differently iOS is not just iPhone 4 Go Native

24. Q & A Nadav Wizman [email_address] @nadavwiz