A Press page, sometimes called a News page or Media page It is an essential element of any public relations strategy It is for those people who want to learn more about your company, write about your company You can educate potential customers and the media about what is going on at your organization

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‘Press Page’- The Best Way To Spread Your Brand Virally
By OmnePresent

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What Is A Press Page?
● A Press page, sometimes called a
News page or Media page
● It is an essential element of any
public relations strategy
● It is for those people who want to
learn more about your company,
write about your company
● You can educate potential customers
and the media about what is going
on at your organization

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Need Of Press Page
● Customers naturally gravitate towards
those websites which make it easy for
them to get the information they need
● When you create a press page, all of the
information your customers want to
know about your company is in one
place
● Press pages have become more
versatile in today’s social marketing
scene
● It is the best way to spread your brand
virally

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The Sooner You Start, The Sooner You
Reap The Benefits
● It is the best way to showcase your
business
● Helps to get more mileage out of your
marketing
● Drives traffic to your website
● Gives you more visibility
● Boost Your Credibility
● SEO Benefits
● Refines your messaging
● Makes your content instantly
shareable across multiple platforms

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What To Include In Your Press Page?
● Company Information
● Product/Service Information
● Press Releases
● Photos
● Graphics and logo
● Video, audio content
● Awards
● Links to published articles
● Interview Topics
● Media contact information
● Endorsements
● Social media links

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How to design your press page?
● Keep a separate section for press page on
your company’s website
● Provide a direct link from your homepage to
the press page
● Introduction
o In a couple of paragraphs, sum up what
your company does, when your
company was formed, where located,
etc, leading with the most important
information and your finest credentials
● Short biography of key personnel

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● Photographs and graphic of key
personnel, products, etc.
● An outline of the specific features
or benefits of company’s products
or services
● Include company logos, photos of
top executives, product photos,
videos
● Provide links to your site and your
social media profiles, and either
your contact detail

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● Add testimonials
● Provide links to news articles about
your company
● Provide past press releases,
● Provide recent charts, annual
reports or other graphical data
● Consider international users when
displaying currency and dates

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Conclusion
● It is clear that in today’s environment a business needs to have an existing
media presence in order to appear legitimate in the eyes of the consumers
● Integrating a media page in your company’s website will make you look
professional, expert and serious about your business
● Press Pages is just a new channel for your brand’s voice and content
● Start sharing company/project information, featured products, news stories,
press releases, videos and pictures to make profit

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OmnePresent Services

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info@omnepresent.com
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