3. INTRODUCTION
Andreas ERIKSSON
President
First Corner
RX Lites is
going to be the
most EXCITING
event ever!
Thank you for taking the time to examine the
enclosed information about the RX Lites Series
which is going to be held for the first time in
the world under 2014 FIA World Rallycross
Championship. We trust that the information
contained within this document will offer an
insight into RX Lites races and explain the
characteristics that make RallycrossRX one of
the fastest growing and exciting motorsports in
the world.
We also enclose information explaining how
FirstCorner plan to develop the RX Lites races,
give information about RX Lites and what
business and engagement opportunities this
Championship will present for our commercial
partners, teams and sponsors. I do believe that
sponsoring a global brand, is going to be an
added value to your brand.
Through close co-operation with IMG,
FirstCorner are confident that RX Lites Series
Races are going to be the coolest and the most
exciting race which will exceed the demands
and expectations of modern consumers and
offering our partners unrivalled engagement
opportunities with a global fan base.
We look forward to discussing these
opportunities with you in greater detail.
“THE
RALLYCROSS
REVOLUTION”
Motorsport News
4. WHAT IS
RALLYCROSSRX/
“IT’S ALL THE BEST BITS
ABOUT MOTORSPORT
PACKED INTO 6 MINUTES,
INLCUDING CRASHES, THE
JUMPS, GOING SIDEWAYS
AND THE CARS ARE
FASTER THAN VIRTUALLY
ANY OTHER CAR THAT
LOOKS LIKE A CAR ON
THIS PLANET – WHAT’S
NOT TO LOVE”
Tanner FOUST
Top Gear USA presenter
and RX event winner
5. RALLYCROSSRX/
“IT’S THE
PERFECT ARENA
SPORT,
GUARANTEEING
GREAT ACTION
FOR BOTH LIVE
AUDIENCES
AND TV
VIEWERS”
Petter SOLBERG
WRC Champion
2003
RallycrossRX is head to head, short sharp
racing around mixed surface (dirt and tarmac)
contained within amphitheatre venues.
High profile drivers in high performance
compact vehicles are equipped with twice the
power of WRC cars accelerating from 0-60mph
in less than 2 seconds.
RX SuperCars accelerate faster than F1.
These incredible machines drag race from the
green lights, tackle jumps and ruts, and
effortlessly drift around corners, all over a
combination of mixed surfaces. RX is the
ultimate motorsport battle.
The whole spectacle can be viewed from the
comfort of your grandstand seat. The audience
never misses a single moment. RallycrossRX is
the computer game in real life:
The Motorsport of the 21st century.
RallycrossRX in action:
http://www.youtube.com/watch?v=aupw1VKdp40
6. RallycrossRX is enjoyed by a
wide cross section of fans.
From the traditional Rallycross
enthusiast to a new younger
lifestyle fan, RallycrossRX
satisfies the demands of the
modern motorsport audience.
A combination of top class
competition supported with
strong lifestyle and
entertainment elements ensure
that Rallycross fans of all ages
are catered for through the
new look FIA World Rallycross
Championship.
THE RX
AUDIENCE/
8. Unique to RallycrossRX is a
grid of vehicles unlike any
other motorsport in the
world. The RallycrossRX
SuperCar represents the
pinnacle of 4 wheel drive,
turbo charged performance
contained within relevant
and relatable showroom
based vehicles.
When assembled on the
start line of a mixed surface,
undulating and challenging
Rallycross circuit the
Supercars of RallycrossRX
deliver a sensational display
of speed, action, dynamism
and performance.
RX SuperCars/
“NOTHING BEATS THE FEELING
OF A RALLYCROSS SUPERCAR.
I’VE TRIED NASCAR, DTM AND LMP1,
BUT THESE CARS ARE THE BEST”
Mattias EKSTROM
2004 & 2007 DTM Champion
9. “ON A SPORTING SIDE,
THIS IS ALSO A VERY
TOUGH RACE.”
Sebastien LOEB
9 times WRC Champion
THE RX
DRIVERS/
10. THE RX DRIVERS/
With an average age of just 25 Years Old, RallycrossRX SuperCar
drivers rank as some of the most fearless, skilful and competitive
drivers in world motorsports. As well as native Rallycross drivers,
RallycrossRX attracts world renowned competitors from a diverse
motorsport background.
From World Rally Championship to DTM and Open Wheel Formulae,
the RallycrossRX grid is made up of a truly international field of
multi discipline competitors, each bringing their own individual style
and flair to the competition. This variety in driver experience not
only enhances the entertainment of RX competitions but extends the
reach of the World Rallycross Championship to new motorsport
audiences around the world.
NATIONAL HEROES
Including 15+ permanent drivers from 7 countries
with an average age of 25.
SUPERSTAR WILDCARDS
Including the likes of Sebastien Loeb, Tanner Foust,
Mattias Ekstrom, Brian Deegan, Topi Hekkinen, Kris
Meeke, Former F1 World Champion Jacques Villeneuve.
11. THE ANATOMY OF AN RX GRID
BRAND
REACH
Followers:
778K
Likes:
24M
12. “WHEN YOU HAVE A
CROWD LIKE THIS
YOU ABSOLUTELY
WANT TO PUT
ON THE BEST SHOW
POSSIBLE”
Petter SOLBERG
WRC Champion, 2003
THE RX
EXPERIENCE/
13. “IF YOU EAT FILLET STEAK
EVERY DAY, A FILLET
STEAK GETS BORING
AND A SANDWICH IS
NICER.
I GOT A SANDWICH
THIS WEEKEND AND IT
TASTED PRETTY GOOD”
Mattias EKSTROM
2 times DTM Winner
A NEW MOTORSPORTS
ENTERTAINMENT FESTIVAL
Included in the international expansion of
RallycrossRX will be an extended program
of entertainment and live action.
Working with our partners in Formula Drift
and Monster Energy, RallycrossRX will act as
the headline entertainment to a weekend
festival of action sports and extreme
motorsports.
Features coming to RX Events from 2014:
/ Formula Drift
/ Off Road Racing Truck Demonstrations
/ FMX & Stunt Bikes
/ BMX & Skate Ramps
/ Fashion
/ Live Music & DJ’s
/ RC Racing
/ Interactive entertainment –
Gaming and Console battles (Dirt)
THE RX
EXPERIENCE/
14. “THEY (IMG)
HAVE A LOT OF
GREAT IDEAS AND
PLANS FOR HOW
THEY CAN MAKE THE
SPORT REALLY BIG...
LIKE ME, THEY ARE
DOING EVERY THING
FLAT OUT”
Petter SOLBERG
WRC Champion, 2003
THE RX
EXPANSION/
15. PORTUGAL MAY
UK MAY
FINLAND JUNE
NORWAY JUNE
SWEDEN JULY
BELGIUM JULY
CANADA AUGUST
FRANCE SEPTEMBER
GERMANY SEPTEMBER
ITALY SEPTEMBER
TURKEY OCTOBER
ARGENTINA NOVEMBER
2013
2014
2015+
CURRENT
STAGE 1
EXPANSION
STAGE 2
EXPANSION
2014 CALENDAR
THE RX EXPANSION/
16.
17. WHAT IS RX Lites/
Two different types of cars drags in the pit
during races, SuperCars and RX Lites.
RX Lites are the 310 BHP cars which has also
a remarkable performance on dirt. They
weigh 1100kg and may race in the same
track with SuperCars.
RX Lites were dragged to race in 2013 in
GRC, with GRC Lites in US for the first time.
In 2014, RX Lites will appear globally with the
unique integration to the FIA World
RallyCross Championship.
Each race will last max 6 minutes, in app 30
races per day during the race weekend.
RX Lites races are going to be held in 7
countries in 3 Continents:
Portugal, Great Britain, Finland, Canada,
Italy, Sweden and Turkey between
May 3rd and October 12th, 2014.
18. RX Lites PROFILE
“These cars have been overbuilt from the
outset to help contain running costs and the
Performance makes these a real drivers car”
Andreas ERIKSSON
President, FirstCorner
Engine 2.400 cc
Mid-engine
Horsepower 310 BHP
Torque 300 Nm
Transmission Sadev BV5 4WD
Central Transaxle Sequential
Gears 6 Forward, 1 Reverse
Brakes Alcon 4-piston calipers with
330mm discs F+R
Handbrake Sadev WRC Version
Dampers System Ohlins TTX44 Twin Tube with
Progressive Damping
Wheels Motegi Racing Forged
Lightweight Rallycross
21. SPONSOR
Sponsors to the
World RX Lites Series enjoy a suite of
commercial and promotional assets.
ASSOCIATION
Exclusive and prestigious partnership
with a
World RX Lites Series event.
VISIBILITY
Prominent branding across a globally
distributed TV product to over 550
million homes.
EXPERIENTAL
Interactive event opportunities with
over 140k World RX Lites fans per
season.
ENGAGEMENT
Digital, promotional and visual
awareness through all of the RX Lites
channels.
HOSPITALITY
B2B and great entertainment in the
heart of a World RX Lites Series event.
22. PRINCIPAL PARTNER// 1,800,000.- GBP
Team Swag
Hoodies, T-shirts, Hats
Marketing Collateral
Press Releases, Team Posters, Signature Cards,
Web Placements, Social Networking Placements
OnSite Advertisements and Activations
1 Full Page ad on Official Program
Big Screen activation during RX Lites Races
Logo Spots ın the Interview Backdrop
Dedicated photographer and Videographer
Activation and Hospitality
Building displays, Hospitality areas, Viewing Decks,
DJ’s, Staffing, Logistics
Building a VIP area including 20 Pax complimentary
food & beverage
75 Tickets / Race
Signed Merchandise and Photos for VIP Guests
Social Media / Digital
Viral Videos / 3 per event
Social Media Promotions on all Channels
(including Facebook, Twitter, YouTube,
Instagram)
Sweepstakes opportunities to include ride
along’s, partner giveaways, team collateral, etc.
Logos, buttons and links on official RX Lites channels
Designation /
Principal Partner of RX Lites Series in
2014 FIA World Rallycross Championship
Car
100% Branding for 3 cars
Branding Area
Event Title Rights (Company Name RX Lites)
Category Exclusivity
Rights to Name Usages
10% of Track Signage
Powerful brand integration into paddock area
5 Exhibition Areas for activation
TV Broadcast (Finals & Highlights) 8-10 min
per race
Team Gear
Chest, Back, Shoulders, Arms
Team Rig – Both Sides
Hospitality Area
Tents, Floor Mats, Awning, Tables,Chairs,
Tool Boxes,etc.
Crew Uniforms
Shirts and Hats
23. ASSOCIATE PARTNER// 1,050,000.- GBP
OnSite Advertisements and Activations
Half Page ad on Official Program
Big Screen activation during RX Lites Races
Logo Spots ın the Interview Backdrop
Dedicated photographer and Videographer
Activation and Hospitality
Building displays, Hospitality areas, Viewing
Decks, DJ’s, Staffing, Logistics,
Building a VIP area including 10 Pax
complimentary food & beverage
50 Tickets / Race
Signed Merchandise and Photos for VIP Guests
Social Media / Digital
Viral Videos / 1 per event
Social Media Promotions on all Channels including
Facebook, Twitter, YouTube, Instagram
Sweepstakes opportunities to include ride
along’s, partner giveaways, team collateral, etc.
Logos, buttons and links on official RX Lites
channels
Designation /
Associate Partner of RX Lites Series in 2014 FIA
World Rallycross Championship
Car
100% Branding for 1 car
Branding Area
Rights to Name Usages
Powerful brand integration into paddock area
2 Exhibition Areas for activation
TV Broadcast (Finals & Highlights) 8-10 min per
race
Team Gear – Suit
Hospitality Area
Tents, Floor Mats, Awning, Tables,Chairs, Tool
boxes,etc.
Crew Uniforms
Shirts and Hats
Team Swag
Hoodies, T-shirts, Hats
Marketing Collateral
Press Releases, Team Posters, Signature Cards,
Web Placements, Social Networking Placements
24. Designation /
Experience Partner of RX Lites Series - 2014 FIA World Rallycross
Championship
Branding Area
Rights to Name Usages
Brand integration into paddock area
TV Broadcast (Finals & Highlights) 8-10 min per race
Marketing Collateral
Press Releases, Team Posters, Signature Cards, Web Placements, Social
Networking Placements
Dedicated photographer and Videographer
Activation and Hospitality
Inviting VIP Guests 5 Pax complimentary food & beverage
25 Tickets / Race
Signed Merchandise and Photos for VIP Guests
Social Media / Digital
Viral Videos / 1 per event
Social Media Promotions on all Channels including Facebook, Twitter,
YouTube, Instagram
Sweepstakes opportunities to include ride-along’s, partner giveaways,
team collateral, etc.
Logos, buttons and links on official RX Lites channels
EXPERIENCE PARTNER// 95,000.- GBP / EVENT
25. GRAND SPONSORSHIP// 4,700,000.- GBP
Designation /
Grand Partner of RX Lites Series in
2014 FIA World Rallycross Championship
Car
100% Branding for 10 cars
Branding Area
Event Title Rights (Company Name RX Lites)
Category Exclusivity
Rights to Name Usages
10% of Track Signage
Powerful brand integration into paddock area
10 Exhibition Areas for activation
TV Broadcast (Finals & Highlights) 8-10 min
per race
Team Gear / 10 Pilots
Chest, Back, Shoulders, Arms
Team Rig – Both Sides
Hospitality Area
Tents, Floor Mats, Awning, Tables,Chairs,
Tool Boxes,etc.
Crew Uniforms / 20 Crew for 10 Pilots
Shirts and Hats
Team Swag
Hoodies, T-shirts, Hats
Marketing Collateral
Press Releases, Team Posters, Signature Cards,
Web Placements, Social Networking Placements
OnSite Advertisements and Activations
1 Full Page ad and 1 Half Page ad on Official Program
Big Screen activation during RX Lites Races
Logo Spots ın the Interview Backdrop
Dedicated photographer and Videographer
Activation and Hospitality
Building displays, Hospitality areas, Viewing Decks,
DJ’s, Staffing, Logistics
Building a VIP area including 75 Pax complimentary
food & beverage
150 Tickets / Race
Signed Merchandise and Photos for VIP Guests
Social Media / Digital
Viral Videos / 5 per event
Social Media Promotions on all Channels
(including Facebook, Twitter, YouTube,
Instagram)
Sweepstakes opportunities to include ride
along’s, partner giveaways, team collateral, etc.
Logos, buttons and links on official RX Lites channels
26. PRICE MENU//
VEHICLE BRANDING
BRANDING AREA PRICES in GBP
CAR
%50 BRANDING / 1 CAR 85,000.00
%100 BRANDING / 1 CAR 150,000.00
LOGO (SMALL) 5,000.00
LOGO (MEDIUM) 7,500.00
LOGO (LARGE) 10,000.00
BRANDING ON EACH
SIDE 15,000.00
BRANDING ON THE
FRONT GLASS 40,000.00
BRANDINGS ON
THE EACH BACKGLASSES 10,000.00
BRANDING ON THE TOP 30,000.00
BRANDING ON THE COWL
PANEL 35,000.00
BRANDINGS ON THE
FRONT BUMPER 10,000.00
BRANDING ON THE BACK
BUMPER 10,000.00
BRANDING AREA PRICES
Event Title Rights
(Company Name RX Lites) 200,000.00
Category Exclusivity 150,000.00
Rights to Name Usages 150,000.00
10% of track signage 50,000.00
Powerful brand integration
into paddock area 10,000.00
Exhibition Area for
activation 75,000.00
TV Broadcast (Finals &
Highlights) 8-10 min per
race
75,000.00
27. SERIES BRANDING
PRICES in GBP
Team Gear – Driving suit
Right Chest 5,000.00
Left Chest 7,500.00
Back 3,000.00
Shoulders 1,000.00
Arms 2,000.00
Team Rig – sides 5,000.00
Hospitality Area – tents, floor
mats, awning, tables, chairs,
tool boxes, etc.
30,000.00
Crew Uniforms – shirts and
hats
5,000.00
Team Swag – hoodies, t‐
shirts, hats
5,000.00
Marketing Collateral – press
releases, team posters,
signature cards, web
placements, social
networking placements
20,000.00
1 full page ad on Official
Programme
4,500.00
Big Screen Activation during
RX Lite Races
22,000.00
Logo Spots on the Interview
Backdrop
5,000.00
Dedicated photographer and
a videographer
3,000.00
SOCIAL MEDIA /
DIGITAL
Viral Videos
250,000.00
Social Media Promotions
on all Channels including
Facebook, Twitter,
YouToube, Instagram,
Pinterest
Sweepstakes
opportunities to include
tickets, ride-along’s,
partner giveaways, team
collateral, etc.
Logos, buttons and links
on official RX Lites
channels
ACTIVATION AND
HOSPITALITY PRICES in GBP
Building displays,
Hospitality areas /
Viewing decks, DJ’s,
staffing, logistics..etc 100,000.00
Building a VIP Area
including complimentary
food & beverage 150,000.00
28. VALUATION
Evaluation of the following
elements of the
FIA World Championship
RallyCross RX Lites
Media value of
Broadcasting,
Sponsorships, Social
Media and the Event
Venue presented below.
29. / Global Broadcaster and stations from over
125 territories / countries,
/ Number and minutes of broadcasts per station,
/ Number of viewers per station,
/ Number of credits (opening & closing credits,
break & match bumpers),
/ TV adv. CPT‘s per station,
Evaluation and Valuation is based on;
By;
/ Expert knowledge,
/ Earlier evaluations of market parties
and media agencies,
/ Additional data sources, such as industry reports
and the internet,
/ Actual and average net CPT‘s.
30. “IT IS QUITE LITERALLY MADE FOR TV,
COMBINING BUMPER TO BUMPER ACTION
WITH OFF ROAD SLIDING, THE SHORT
SHARP ELIMINATION RACES GUARANTEE
DRAMA AND ARE TAILOR MADE FOR THE
INTERNET GENERATION.”
James Attwood,
Editor, Motorsport News
RallycrossRX and RX
Lites arethe perfect
motorsport format for
television. Short laps,
multiple races and
challenging circuits
ensure that races
deliver an action
packed and
entertaining television
product.
RX VISION
& MEDIA/
31. RX TV MEDIA DISTRIBUTION /
HOME REACH
COUNTRIES
BROADCASTERS
SNTV
550M
40
55+
400+
9 5 18 10 ALL 20
52 120 4
MINUTE MINUTE MINUTE
HIGHLIGHT
SHOWS
FULL LIVE
BROADCAST
ONLINE
REVIEWS
TRANSWORLD
SPORT
ACTION
SPORTS
WORLD
CONEXION
MOTOR
MOBIL 1
- THE GRID
180M
48M
15M
TOP 4
MAGAZINE SHOWS
Households reached worldwide
2013 2014
US & CANADA
50,000,000 BE IN SPORT
UK & EIRE
4,000,000 BRITISH EUROSPORT
GERMANY
3,000,000 SPORT 1+
ITALY
4,736,000 SPORT ITALIA
PORTUGAL
600,000 SPORT TV
BELGIUM
3,300,000 SPORT 10
AUSTRIA
3,000,000 ORF SPORT PLUS
SPAIN
5,000,000 TV3
FRANCE
5,000,000 AB MOTUERS
GREECE
5,500,000 SPORT TV
CYPRUS
50,000 TV SPORTS CHANNEL
NORWAY
500,000 VIASAT SPORT
SWEDEN
500,000 VIASAT SPORT
FINLAND
400,000 VIASAT SPORT
DENMARK
600,000 VIASAT SPORT
ISRAEL
1,500,000 ANANEY
SOUTH AFRICA SETANTA TV
MIDDLE EAST
40,000,000 AL JAZEERA SPORTS
TURKEY
18,000,000 NTV SPORT
CZECH REPUBLIC
2,000,000 CTV SPORT
CROATIA
250,000 SPORT KLUB
UKRAINE
1,000,000 FIRST AUTOMOTIVE CHANNEL
SERBIA & MONTENEGRO
720,000 SPORT KLUB
BOSNIA HERZEGOVINA
180,000 SPORT KLUB
ROMANIA
7,000,000 GSPTV
POLAND
4,600,000 POLSAT SPORT
MACEDONIA
250,000 SPORT KLUB
HUNGARY
4,000,000 RTL
ESTONIA
500,000 VIASAT SPORT BALTIC
RUSSIA
5,000,000 NTV PLUS
MONGOLIA
250,000 EDGESPORT (SKY C&C)
CHINA
125,000,000
HONGKONG
700,000
THAILAND
500,000
MALAYSIA
1,800,000
MYANMAR
150,000
AUSTRALIA
1,740,000 FOX SPORT / SPEED
EDGESPORT (PPTV)
EDGESPORT (NOW TV)
1,000,000
EDGESPORT (ME TV)
EDGESPORT (ITV MEDIA)
EDGESPORT (ASTRO)
EDGESPORT (SKYNET)
1,000,000 EDGESPORT (INET)
52
MINUTE
HIGHLIGHT
SHOWS
120
MINUTE
FULL LIVE
BROADCAST
4
MINUTE
ONLINE
REVIEWS
32. TV COVERAGE & VIEWERSHIP ESTIMATION
Average viewer per show is estimated based on TV
Media Distribution coverage figures.
Methodology: Reach vs average rating relationship for
10-15 stage events lasting around 6 months
34. Undiscounted media value is calculated as:
134,640 seconds of exposure * average viewer per exposure * average TV
CPT for each country * 1,5 coefficent of price premium for a sporting event.
# of
shows
Minutes /
show
Total
minutes
Total
seconds
Highlight Shows 10 52 520 31,200
Live Broadcast 12 120 1440 86,400
Online reviews 20 4 80 4,800
Total Shows 2040 122,400
Promo Spots 12,240
Total 134,640
*Source: WARC
TV MEDIA VALUE
35. Average CPT for a 30’ TVSpot (USD)*
343 million USD undiscounted value
TV MEDIA VALUE
36. UNDISCOUNTED TO SPONSORSHIP
VALUE CONVERSION
The calculation considers discounting factors to relate signage exposure to TV
advertising spots and to reflect the relative impact of passive signage
exposure compared to regular TV advertising spots.
• 10% of TVC – discounted value vs TV advertising
• Package value coefficient of 3:1
Undiscounted
Value
10% of TVC
Discounted
Value
vs
TV advertising
Package Value
Coefficient of
3:1
Principle
Sponsor
Coverage
Principle
Sponsor
Value
$343.406.637 $34.340.664 $11.446.888 100% $11.446.888
Sponsorship Value for Principle Partnership (USD)
Note: Event and online value is not included due to low media valuation. Please see details below.
37. PARTNERSHIP VALUES
Assets Value Ratio= 100%
Sponsorship value
$11.446.888
Principle Partnership Associate Partnership Experience Partnership
Assets Value Ratio= 30%
Sponsorship value
$3.434.066
Assets Value Ratio= 10%
Sponsorship value
$1.144.689
