Good website design : Part IWebsite Colors That Turn Off Your CustomersUsing too many colors or the wrong combination of colors could alienate or turn off customerscompletely. Out of any form of non-verbal communication, color is the quickest way to communicate amessage and meaning. Many studies have been done on the psychology of color and the subconsciousemotions that they create. Studies have shown that color can help improve recall, comprehension, andunderstanding by 75%. In fact, color accelerates the ability to learn by 20% by keeping readers focusedand improving retention.Choose Colors with Care.Marketers spend oodles of time and money determining the colors to best market their product: thecolors that will prove the highest amount of return on investment. You may want to hire a professionalweb designer to help you. Make sure the web designer you hire is not just a programmer, but also agraphic designer and/or marketer. After all, the reason why 99% of all websites fail is because it wascreated by a technician, rather than a marketing expert.So, What Colors are Best for Your Website?That is hard to say. Again, you may want to hire a professional to help you. However, the following tipswill help you understand the underlying meaning behind color so you may be guided to make the rightchoice. Keep in mind that depending on its value or intensity, one color can give very differentemotions.Red - Stimulating. Exciting. Energizing. Appetizing. When you eye sees red, chemical responses in yourbody cause your blood pressure, pulse rate, and adrenaline to increase. Fire engine red is moreenergetic than a more traditional burgundy.Pink - Happy. Romantic. Spirited. Youthful. Best used for less expensive and trendy products. Vibrantpinks are common in the cosmetic industry. Bubble gum pink can be considered immature, but fuchsiaor magenta are considered more sophisticated.
Orange - Friendly. Adventurous. Energizing. Inviting. Of all the colors, orange is the hottest. Similar tored’s arousing effect, orange is often associated with bright sunsets or fall foliage. Orange contains thedrama of red with the cheeriness of yellow. Neon orange tends to be load and is the most disliked color,but a more tempered vivid orange is highly effective for point-of-purchase graphics and specials.Yellow - Warm. Sunny. Cheerful. Vibrant. Yellow is equivalent to enlightenment and imagination. Thiscolor is especially effective for food service industries because of the -association to bananas, custardsand lemons. Pale yellow is an excellent choice for point-of-purchase materials (materials at the cashregister or reception area) because the eye sees the highly reflective yellow before it notices any othercolor.Brown - Rich. Sheltering. Durable. Sensible. Brown is an earth tone and is related to the earth’snurturing qualities and stability. Generally speaking, brown provokes a positive response, but the wrongshade could lead to customers relating it to dirty, which could be detrimental for a product in thefashion industry, for example. Brown works well with food products since customers also relate it toroot beer, coffee and chocolate.Blue - Cool. Trusting. Serene. Consistent. Similar to the earthy color brown, blue is related to the skyand water, both dependable constants in our lives. Blue is an ideal color for websites, especially e-commerce websites. Many banks and financial institutions use blue in their marketing because it makescustomers feel more trusting. Blue also can generate a cold, distant, corporate feeling, the opposite ofgenerating a personal relationship with the customer.Green - Refreshing. Healing. Fresh. Soothing. Green offers the most variety of choices out of all thecolors of the rainbow. Green works well for personal hygiene or beauty products because of its soothingand flattering tones. Most people link green to nature; they think of foliage or grass. Mint green is seenas fresh while bright greens are associated with grass. Emerald greens are elegant and deep greens arelinked to money and prestige. Green is also combined nicely with many other colors and can also workas a neutral.Purple - Elegant. Sensual. Regal. Mysterious. Purple is seen as sensual and spiritual as it combines thesexuality of red and the sereneness of blue. It is best used with creative products, new products, or
cutting edge products. Deep purple is associated with regal sophistication and lavender has a moresubtle nostalgic appeal.Neutrals - Classic. Quality. Natural. Timeless. The neutral tones of beige, gray and taupe emulate thepsychological message of dependability and timelessness. They are regarded as safe and non-offensiveand will not go out-of-date as they are always in style.White - Pure. Bright. Pristine. Simple. While white can signify clean elegance, it can also be consideredgeneric and stark, unless you have stylish graphics to compliment the white.Black – Strong. Classic. Mysterious. Powerful. Black is most closely associated with the night. Black isseen as powerful, dramatic, elegant and expensive. In food packaging, a customer will actually pay morefor a gourmet image. Although black is associated with mourning, its positive associations far outweighits negative. Warning: too much black can be overkill.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Good website design : End of Part IWebsite Accessibility - Proper NavigationA very important point to consider while designing a website is proper navigation. You must ensure thatpotential clients or customers are able to find the information they are looking for without too manyclicks. As a quick rule of thumb, visitors to your site should be able to visit all your pages by using, atmost, 3 clicks. This is also important when considering search engine optimization (SEO) because searchengines will only spider (or index) pages that are 3 clicks deep into your site. Not only does propernavigation allow users to find information they are looking for, but it also allows search engines tospider (or index) the information they are looking for. This is essential if you want high quality searchengine traffic directed to your website.
•Do not make the user scroll down the page to see the navigation menu.•If you have too many links, use drop-down menus or create a site map.•The navigation structure should be flexible enough to allow the inclusion of a additional links at a laterdate.•Use short, clear and concise words in your links so your customers know exactly what type ofinformation that page will contain.•Make sure every page has a link back to your homepage. This can be achieved by providing a “Home”link in the navigation structure, and / or linking your logo image to the homepage.•For larger sites, breadcrumb trails can be used to let the user know what section of the website theyare in. For example, at the top of a certain page, the user would see:“Home / Products / Widgets / Green Widgets”Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Good website design : End of Part IIWebsite Building 101So you want to get your online business up and running but there’s one little problem – you need awebsite! For any business, big or small, a professional website is important if you want to attractpotential clients or customers and create a solid foundation for continued success. But many people
have no idea how to go about the process. Luckily, it’s actually quite easy to get a functional, welldesigned and user-friendly website online in a reasonable amount of time. And depending on yourparticular situation and budget, there are several options available to make your business goals a reality.The first option is to hire a designer. If you are willing to invest a good sum of money into the initialstages of developing your business, hiring a professional website designer or web design companyshould be something to seriously consider. The job will cost you thousands of dollars (if you hire areputable designer) but all the pressure and work will be on someone else’s shoulders. Spending a lot ofmoney right at the beginning of your venture may seem a little risky, but compared to other businessendeavors the cost – and risk – are minimal. And the amount of money you have the potential to makeafter your site goes live will far outweigh the amount of money initially invested in its construction. Also,if you expect a professional job, hiring a professional is the best way to attain that objective.A designer will consult with you regarding what you need in a website – a simple basic website, flash-based design, and ecommerce sites are the most common. You will also discuss form, functionality,color scheme, graphics, and other important points. Sometimes content can be obtained through yourweb designer as well, or you can fulfill your content needs after the basic website design is completed.In the end, hiring a web designer offers you a lot of flexibility and gives you the ability to fully customizeyour website in all aspects of its design.Go it AloneIf you don’t have the money to spend on a good web designer or feel it’s unnecessary for your purposes,there’s no reason why you can’t create the website yourself. And this option applies to everyone – evenif you know nothing about HTML or web design. Of course, if you do know a little bit of HTML - or arewilling to put your nose to the grindstone and scour the Internet and your local library to learn HTML -you can certainly build a website from scratch. But nowadays there are other ways to make your ownbusiness website without struggling with HTML or a costly designer.Website templates, for example, combine the professional design talents of an experienced webdesigner with the cost-effectiveness of going it alone. Templates are ready-made web pages that adesigner or design company sells for a small sum – the cost is so low simply because the template can beresold over and over again. In addition, if you purchase a website template that won’t be resold afteryou buy it the cost will rise but still ends up being much more affordable than working with a designer
one-on-one. The cost is kept relatively low because, although the template cannot be sold to anotherperson, the design was already created and the buyer agrees to purchase it “as is.”When you visit a website selling templates you are given the freedom to browse through a wideselection of different styles of website designs. Once you find the perfect match for your business yousimply purchase and download. All that’s left is to edit it using a simple HTML editor to add content,graphics – you name it. One such website template company I found that offers quality, reasonablypriced templates is TemplateDogma (see the link in Resource Box).The final option is to use an online website builder to do the job. This type of program holds your handevery step of the way so that you can build a website without knowing anything about computerlanguages or design techniques. Even if you use a WYSIWYG editor it is possible to get lost along theway, and as mentioned above, templates do require editing after you make the purchase. A websitebuilder is the only option that essentially automates the entire process. You might not be able tocustomize every aspect of the site, as templates are usually part of the procedure, but adding content,pictures, charts and tables to the site is made entirely hassle-free.As you can see, there are many different ways to build a website from the ground up. In the end, choosethe option you think will lead you down the path toward online success and you’ll be happy with theresults.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Good website design : End of Part III