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SEO презареждане с ресурсите на Google
 

SEO презареждане с ресурсите на Google

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SEO презареждане с ресурсите на Google - Презентация на Станислав Димитров - Hop Online за SEO конференция 2013

SEO презареждане с ресурсите на Google - Презентация на Станислав Димитров - Hop Online за SEO конференция 2013

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  • combining goals and/or e-commerce tracking with your traffic sources is one of the most powerful reports in Google Analyticsenables you to make decisions about marketing spend and channel attribution
  • Declare in section of the page The first page only contains rel=”next” and no rel=”prev” markup Pages two to the second-to-last page should be doubly-linked with both rel=”next” and rel=”prev” The last page only contains markup for rel=”prev”, not rel=”next” Use absolute URLs The chain can’t be broken Each page can be in only one pagination chain Use of prev/next consolidates signals across entire series Add rel=canonical to View All page on all pages in the series
  • Get insights on how consumers use online and off-line information sources in their purchase process.The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. It includes data from 39 countries across 36 different product categories. http://www.consumerbarometer.com
  • Get an overview of key social networks for your brandSee which networks are sending you trafficVisualize how visitors flow from social networks through your siteUse social sources to discover which social platforms are most relevant to your site
  • combining goals and/or e-commerce tracking with your traffic sources is one of the most powerful reports in Google Analyticsenables you to make decisions about marketing spend and channel attribution
  • http://www.theshortcutts.com/
  • Get insights on how consumers use online and off-line information sources in their purchase process.The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. It includes data from 39 countries across 36 different product categories. http://www.consumerbarometer.com
  • custom-tailored facts about the global mobile consumer.http://www.thinkwithgoogle.com/mobileplanet/en/
  •  Brand Impressions tool – a new free way to visualize your brand presence online. Its aim is to compile what people are saying and seeing in an easily digestible and highly visual format. 
  • Get insights on how consumers use online and off-line information sources in their purchase process.The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. It includes data from 39 countries across 36 different product categories. http://www.consumerbarometer.com

SEO презареждане с ресурсите на Google SEO презареждане с ресурсите на Google Presentation Transcript

  • SEO презареждане сресурсите на Google
  • Самореклама• Head of search @Hop Online• Клиенти от САЩ, Канада, Австралия• SEO от 2005• 2 x AdWords Certified Individual• Google Certified Trainer• Android
  • Някои клиенти
  • Google обработва огромни количества информация
  • Google знае потребителското поведение
  • Потребителите преди всичко IA + UX = SEO
  • rel canonical
  • url parameter handling
  • View all page
  • rel prev / rel next
  • Fetch as Google
  • rich snippet testing tool
  • data highlighter
  • href lang<link rel=“alternate” hreflang=“de” link=http://www.example.com/de” /><link rel=“alternate” hreflang=“de-au” link=http://www.example.com/au” />
  • disavow tool
  • Page speed testing tool
  • % индексация на сайта
  • Помощ при хакнат сайт
  • Има ли стойност от Google+?
  • rel publisher = бранд G+ страница / уебсайт
  • Социални репорти в Google Analytics
  • rel author = персонален G+ профил / авторско съдържание
  • The (Google) Circle of Trust
  • YouTube OneChannel
  • YouTube OneChannel
  • Hangouts on Air
  • Свят на 4 екрана през целия ден
  • Какво бихте отказали заради мобилен интернет?
  • Търсене през мобилни телефони/таблети
  • Brand Impression
  • Благодаря за вниманието! linkedin.com/in/stanislavdimitrov plus.google.com/+stanislavdimitrov twitter.com/searchrocks