Ezz Steel Strategic Management Project New Design

Company Profile ,[object Object],[object Object],[object Object],[object Object]

Ezz Steel Success History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steel Cost Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ezz Steel Cost Structure ,[object Object],[object Object],[object Object]

Raw Material Prices USD / Ton -16.1 1393.0 1660.6 2266.9 Aluminum -21.3 3825.8 4863.3 6942.1 Copper -33.1 321.7** 481.0 519.0 Iron (billet) Monthly Change Rate (%) Nov. 2008 Oct. 2008 Nov. 2007 Commodity

Energy Prices ,[object Object],Million kwh -1.6 10021 10187 9221 Total Consumption -9.7 10599 11732 10198 Generated Electricity Monthly change rate (%) Oct. 2007 Sept. 2008 Oct. 2007 Item

Energy Prices ,[object Object],-11.9 424.0 481.0 396.0 Exports of crude oil and petroleum products (USS m.n) 9.1 2650 2430 2465 Domestic consumption of petroleum products (000 tons) -3.8 2891 3006 2707 Production of crude oil, condensates and butane (000 tone) Monthly change rate (%) Sep. 2008 Aug. 2008 Sep. 2007 Item

Energy Prices ,[object Object],13.2 368 325 230 Exports of natural gas and its derivatives ( Uss mn) - 0.2 58.1 58.3 5720 Electricity consumption as % of natural gas consumption -1.3 2660 2696 2424 Domestic consumption of natural gas (000 tones) -2.2 3766 3850 3490 Natural gas production (00 tone) Monthly change rate (%) Sep. 2008 Aug. 2008 Sep. 2007 Item

Steel Market Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steel Market in Egypt ,[object Object],[object Object],[object Object],[object Object]

Steel Market in Egypt ,[object Object],-10.3 5950 6630 3530 Iron local prices (LE/ton) -20.7 216.6 273.2 239.2 Reinforcement steel sales ( 000 tons) -15.6 239.7 284.1 256.4 Reinforcement steel production (000 tons) Monthly change rate (%) Sep. 2008 Aug. 2008 Sep. 2007 Item

EZZ Steel Mission ,[object Object],[object Object],[object Object]

EZZ Steel Vision ,[object Object]

EZZ Steel Objective ,[object Object],[object Object],[object Object],[object Object]

WHY EGYPT ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EGYPT land of opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EGYPT land of opportunities ,[object Object],[object Object],[object Object],2000/1 2001/2 2002/3 2003/4 2004/5 2005/6 2006/7 2007/8 3.4 3.2 3.1 4.2 5.1 6.8 7.1 7.2

Summary Macro Snapshot 14.0% 12.3% 9.0% 10.5% 13.4% 9.1% 5.3% Private Sector Credit Growth 5.3% 5.7% 6.0% 6.5% 6.6% 7.3% 8.0% Fiscal Deficit % GDP 3026 2698 2455 2305 2191 1792 1527 GDP/Capita, Current (US$) 40082 39296 38526 37770 37030 36253 35531 Avg. Population (>15<45 yrs old) 80,486 78,908 77,361 75,844 74,357 72,798 71,347 Population 6.3% 5.7% 4.4% 5.0% 7.2% 7.1% 6.8% Real GDP Growth (%) 2011/12 2010/11 2009/10 2008/9 2007/8 2006/7 2005/6 Forecast Actual

EGYPT land of opportunities ,[object Object],[object Object],[object Object],12.7 20.2 21.5 7.5 Annual -0.4 -0.01 0.3 1.0 Monthly Change Oct. 2008 Sep. 2008 Oct. 2007 Inflation Rate

EGYPT land of opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

EGYPT land of opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],13% 20% 2000 2006 2000 2006

EGYPT land of opportunities ,[object Object],[object Object],0.8 2621 2600 2278 Companies in the field of Information and communications Technology (ICT) (company) 10.4 27077 24522 14556 Internet international connection capacity (million bit/second) 5.5 11.69 11.08 10.02 Internet users (million) 1.2 38.00 37.62 26.40 Mobile phones subscribers (millions) 0.2 11.42 11.40 11.03 Land line telephones subscribers (millions) Monthly change rate (%) Sep. 2008 Aug. 2008 Sep. 2007 Item

Corporate Value Chain Analysis Supplier Value Chains Firm Value Chain Channel Value Chains Buyer Value Chains Firm Infrastructure Human Resource Management Technology & Product Development Purchasing & Inbound Logistics Production Distribution Marketing & Sales Service MARGIN

Ezz Steel Value Chain Analysis ,[object Object]

Ezz Steel Value Chain Analysis ,[object Object],[object Object]

Ezz Steel Value Chain Analysis

Porter’s 5 Forces ,[object Object],[object Object],[object Object],[object Object]

Porter’s 5 Forces ,[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ezz Family wholesale Manufacturing 1995 1- Steel rebars 2-Flat Steel sheets 3-Dekheila factory 4- Private sea port 5- Algeria Factory License for Production of Raw materials (DRI/billet) 1999 1995 1996 70’s - 90’s 2010 2008

Directional Policy Matrix High Low Market Attractiveness High Low Business Strength Divest Harvest Grow Strong Business , Considerably High Market Attractiveness Invest

Competitive Analysis High Low Market Attractiveness High Low Business Strength Maintain Cost Advantage Hope for Market Growth Outstanding Success Maintain Specialty

Ezz Steel Life Cycle 1994-1999 EZZ started the business in the local market 1999-2008 EZZ acquires DEKHEILA 2008 EZZ take the license to produce bellit (raw material)

Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix ,[object Object],[object Object],[object Object]

Financials Key highlights EGP 2006 2007 +/- • Net sales 11.6bn 16.2bn +40% • Gross profit 3.2bn 3.6bn +12% • EBITDA* 3.6bn 3.9bn +8% • Net profit before tax 2.6bn 2.9bn +11% • Tax and deferred tax 611m 653m +7% • Net profit after tax and minority interests 995m 1.1bn +12% • EPS on a weighted average number of shares 5.85 6.26 +7% • Net debt to Equity 1.26x 0.99x -21%

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Recommendations ezzsteel حــديـد عـــز

[object Object],[object Object],ezzsteel حــديـد عـــز

Ezz Steel Strategic Management Project New Design

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