As a marketer, you want to make sure your email campaigns reach as many legitimate consumers as possible. However, spam filters can make it difficult even when sending legitimate mail to potential clients. If you are one of those email marketers who send out permission-based emails, you will inevitably run into the problem of overly aggressive ISP’s preventing your emails from reaching the inbox. Spam filtering affects innocent email marketers everyday, inhibiting communications efforts and threatening email campaigns.
The best way to avoid spam filters is to understand what causes filtering and to determine the standards mailbox providers use to trigger it. Even if you are sending legitimate email newsletters, you will experience the ramifications of spam filtering. Understanding how the spam world functions and the reasons that so many emails are lost in cyber space, is essential to guarantee the success of your email campaigns.