Looking to launch a content marketing program? Our checklist will help to ensure you have the tools you need to get your program off the ground running.

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Content Marketing Launch Checklist

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Before you dive in to content
marketing for your organization, there
are a few key areas that need
consideration in order to launch a
successful program.

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Ready to get started?

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Launch Checklist
The following tips will ensure your campaign
efforts are realistic and successful.

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✔ Ensure you have buy-in from management and across departments.
Content marketing is a long-term marketing strategy for any
organization. Getting executive team buy-in will allow for prioritization of
efforts within your team’s workload.

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✔ Have a deep understanding of your audience’s needs.
Content needs an audience. And your audiences need content. Utilize
tools such as buyer personas based on research to better understand
what problems your content needs to solve.

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✔ Determine the best content mix based on your audience.
Even the greatest content can fall flat if it’s delivered in a format your
audience can’t or won’t access. Understanding audience preference
and accessibility limitations can help to define content types, delivery
mechanisms and curation strategies.

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✔ Use an editorial calendar to plan content in advance.
The best content marketing programs in the world begin with a carefully
planned editorial calendar. This acts as your framework for executing
all of your strategic efforts and helps keep teams focused.

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✔ Cross-post, share, re-distribute and find every possible way to
repurpose content smartly.
For every piece of content created, find an additional 5-6 ways to
repurpose it to get the most out of your efforts.

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✔ Develop key performance indicators tied to business
objectives to value the efforts of your content marketing
program.
Content marketing can and should be directly tied to ROI. Make sure
you have an understanding of how you’ll measure the effectiveness of
these efforts against actual business objectives.

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Have any questions? We’re always ready to help. Contact
Kim.Higdon@OffMadisonAve.com