presentation for Tuli Hotel Group Project

1. Presented by: Nicole Yezi Liu
MBA E-Marketing Project
Les Roches International School

2.  Accessibility of Internet
 Worldwide popularity of using search engines
 Online booking competitions

3.  Analysis using SOSTAC
S O S T A C

4.  Analysis using SOSTAC
S O S T A C

5.  Keywords
 On-page optimization
 Off-page optimization

6.  Meta-tags
 Keyword cloud and density test
Kanha hotels Wildlife
Tuli hotels
& resorts Kanha
Pench Kanha Business
11.36% national park
8.33% national park
7.58% hotel Nagpur
hotels resorts Tuli
Tuli india
5.3% 3.03% 2.27% 1.52%
Kanha India Business safari

7.  Website is not updated
 Excessive use of Javascript
 Same titles for every page
 Inefficient use of image names and headings

8.  Backlinks
 Facebook page
 Twitter, Instagram, & Pinterest
 Tripadvisor comments
 Youtube

10.  Analysis using SOSTAC
S O S T A C

11.  To make Tuli hotel group more visible
 To make the website more attractive and
content rich
 To have better social networking

12.  Analysis using SOSTAC
S O S T A C

13.  Optimize keywords and potential keywords
(according to the brand)
 Optimize website layout and content
 Optimize existing social media networking
 Expand social networking to other channels

14.  Analysis using SOSTAC
S O S T A C

15.  Keywords

16.  On-page optimization
 Redesign the layout of the website
 Add more content
 High quality images with keyword names

17.  Analysis using SOSTAC
S O S T A C

18. details Who is in charge Deadline Date
Analyzing the
Stage 1 current situation First week by Sep 7, 2012
Stage 2 Seting Objective Second week by Sep 14, 2012
Stage 3 propose Strategy Second week by Sep 14, 2012
Stage 4 Implement Tactics optimize keywords Third week by Sep 21, 2012
On-page Optimization Third week by Sep 21, 2012
Off-page Optimization Fourth week by Sep 28, 2012
proposal for control
Stage 5 Control procedure Fifth week by Oct 5, 2012

19.  Analysis using SOSTAC
S O S T A C

20.  Key performance indicator:
 number of times pages are viewed per day
 Keyword search frequency
 Website keyword density
 number of bookings made through the website
 Page loading time

21.  SEO for Tuli Hotel

22.  For any question or concern regarding this
project, please do not hesitate to contact me: