One Stop Shop fir Online Marketing for New Home Builders.

1. 3/13/2010 BDX Confidential 1

2. of homebuyers go online during
90% their home search
of the important 18 to 44 year old
96% demographic searched online
52% Of the 18-44 crowd did nothing
else until they went online
With numbers like these you need an
effective online marketing strategy!
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3. 3/13/2010 BDX Confidential 3

4. The Builders Digital Experience
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5. Secure the Industry’s broadest &
1 deepest content
Over 100,000 listings, the nations
largest online database
Everything a consumer is looking for:
floor plans, pictures, videos, time
sensitive promotions, narrative
descriptions, spec homes, model
homes, hours, contact info, driving
instructions, maps…..
Updated daily
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6. Place it in an award winning site
2 designed for all of the right actions
The NHS platform was
designed to keep the user
engaged and direct them to
take actions that builders
value
Calls, clicks, visits, email
leads
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7. Have you clicked over to a builder's website, called a
builder, printed out driving directions or filled out a form
during this visit to NewHomeSource.com?
Yes
23.5%
No
76.5%
Source: NewHomeSource.com online consumer survey,
completed October 31, 2009. n=4245.
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8. Globally across
eC0mmerce sites
conversion rates are
estimated at 3.3%*.
40% of our
40% take
participants said Action
they took action,
demonstrating the
quality of our
visitors.
Source: Fireclick conversion index as of 1/11/2010. Numerous industries represented . Lowest conversions in
electronics at 0.1% and highest among catalog vendors at 9.1%. http://index.fireclick.com/fireindex.php?segment=0

9. Present it to the industry’s largest
3 audience
NewHomeSource.com & Move.com
are the 2 largest most visited new
home portals by far
Add a network of targeted
marketing sites
Top it off with The BDX online
syndicated network
over 22 million real estate
searches per month
When we say list once be
everywhere, we mean it
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10. #1 & #2 organic (un-paid)
(un-
positions for “New Homes
[MarketName]” and “Home
Builders [MarketName]
[MarketName]
Target a wide range of long-
long-
tail terms
Syndicate data with leading
portals to dominate the page Below the Fold
so your content is found
everywhere
Drive quality sponsored (pay
per click) traffic
BDX dominates the results!
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11. BDX is in the #1 organic search result spot across
major search engines more than any other company
Buyers are more than 562% more likely
to find Move New Homes or New
Homesource in the #1 search result
spot on major search engines.
Source: Analysis of approximately 2,000 new home and new home builder related search terms across Google,
Yahoo!, and Bing on 12/11/2009.
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12. The result is more than twice the direct traffic than the next guy
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13. Those You Reach
Top 15 Home Listing Sites
Through BDX
Website Traffic Website Traffic
Realtor.com 7,983 Realtor.com 7,983
Yahoo! Real Estate 6,664 Yahoo! Real Estate 6,664
AOL RE 4,246 AOL RE 4,246
Homes.com & ForRent 3,713 Homes.com & ForRent 3,713
MSN 3,401 MSN 3,401
Zillow 3,021 Zillow 3,021
Trulia 2,940 Trulia 2,940
NCI Interactive 1,663 NCI Interactive 1,663
Homegain 1,594 Homegain 1,594
Move.com 1,302 Move.com 1,302
RealEstate.com 1,022 RealEstate.com 1,022
Homefinder.com 765 Homefinder.com 765
ForSaleByOwner 576 ForSaleByOwner 576
Frontdoor.com 569 Frontdoor.com 569
Homes & Land 471 Homes & Land 471
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14. Source: comScore (August 2009) Including Realtor.com, total reach is 35,632
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