MUTATION - Transactions and Payment: Can We Use Digital to Bring Emotions Back Into Personal Money Management?
As a result of the extensive virtualisation of financial transactions and the aftermath of the economic crisis, money management seems like a distant thing and confidence in banks is at a record low. Through a joined research initiative between Nurun offices, Sebastian Cavanagh, Vice President & Director General at NurunMadrid, explained the emerging expectations of bank customers. With an in-depth analysis of competitors initiatives in this sector, he provided a range of solutions for his clients to implement. Tracy Pilar Johnson, Director of Ethnographic Research at Nurun, offered an anthropological perspective by asking: what kind of relationship do people have with money? What is their mindset (tension, frustration…) when they make a payment, big or small? These key elements and the decision-making process around money management call for tailored digital solutions.
