This document outlines the vision, mission, strategies and goals of SCCC, a cement company in Thailand, for the years 2012-2016. The key points are: 1. The vision is to be the best cement company in Thailand and the mission is to produce quality cement products. 2. The strategies and goals include obtaining ISO certifications, developing alternative fuels and raw materials, winning industry awards for best company, and emphasizing corporate social responsibility. 3. The revenue model, competitive environment, market strategies around product, price, place and promotion are discussed. Organization development focuses on management team, planning, marketing tools and controlling measures.

1. SCCC

3. VISION)
"
MISSION)
"

4. "

5. 2512

6.  2515
 2520
 2536

7. 2539 2540
 
ISO 9002

8. 2541 2542
 
ISO 14001 Alternative Fuels and Raw Material -
 AFR)


9. 2543 2544
 - 




10. 2545 2546
 


The Best Company in
 Thailand)
Best Asian
Company in the Construction Sector)
Euromoney

11. 2548 2549
 
As I Wish"





12. 2550 2551
 
CSR-DIW)

13. 2552



14. 




16. 



17. REVENUE MODEL)
% 25
53 25
52 25
51
% % %
- - 1,68 7
77 9 1,00 8
70 1 1,26 8
82 1
- 9.9
99 38 1
,79 7 35 1
,18 5 39 1
,58 6
- 9.9
99 92 4
4 74 4
6 73 3
4
2,49 10
20 0 2,92 10
02 0 2,57 10
26 0
* 2,92
08 1,91
97 2,35
10

20. COMPETITIVEENVIRONMENT)

21. 1.
2.
3
4.
5. 40

22. MARKET STRATEGY)
 Product )
As I Wish"
Multi
Brand Mega Brand
Rebranding

23. MARKET STRATEGY)
Price)
Place)

-
webSALES
-

24. PROMOTION)
 IMC
Event Marketing



25. ORGANIZATION DEVELOPMENT )

27. Management Team)



29.  Planning
o
Re- Branding
o
o
o
-

30. 1 Organization

31. 
 Leading)
 Marketing & Sale Tools webSALES

32. 
Controlling)
Controlling)

35. http://www.siamcitycement.com
http://www.siamcitycement.com/about/investor/yearly_report.aspx?lang=th
http://www.prachachat.net/news_detail.php?newsid= &grpid=&catid=
&subcatid=
http://www.gotomanager.com/news/printnews.aspx?id=
http://jo.klongjan.com/consensus/SCCC
http://www.siamcitycement.com/downloads/koobaan/ _KB pdf

36. 54010915041
54010915098
54010915204
54010915216
54010915228