Slides from presentation given by Kris Beevers, NSONE CEO, at AdTech Gets Hacked event in Lower Manhattan, April 10, 2014 at StackExchange (http://www.eventbrite.com/e/adtech-gets-hacked-in-lower-manhattan-registration-10039064111).

1. Data Driven DNS
for Distributed Applications
Kris Beevers, CEO

3. DATA DRIVEN DNS @nsoneinc

4. DATA DRIVEN DNS @nsoneinc
THE PERFECT TRAFFIC MANAGER:
AN ALL-SEEING ORACLE

5. THE PERFECT TRAFFIC MANAGER:
AN ALL-SEEING ORACLE
1. REALTIME STATE
DATA DRIVEN DNS @nsoneinc

6. THE PERFECT TRAFFIC MANAGER:
AN ALL-SEEING ORACLE
1. REALTIME STATE
2. HIGH FREQUENCY
DATA DRIVEN DNS @nsoneinc

7. THE PERFECT TRAFFIC MANAGER:
AN ALL-SEEING ORACLE
1. REALTIME STATE
2. HIGH FREQUENCY
3. GRANULAR
DATA DRIVEN DNS @nsoneinc

8. THE PERFECT TRAFFIC MANAGER:
AN ALL-SEEING ORACLE
1. REALTIME STATE
2. HIGH FREQUENCY
3. GRANULAR
4. LOW LATENCY
DATA DRIVEN DNS @nsoneinc

9. THE PERFECT TRAFFIC MANAGER:
AN ALL-SEEING ORACLE
1. REALTIME STATE
2. HIGH FREQUENCY
3. GRANULAR
4. LOW LATENCY
DATA DRIVEN DNS @nsoneinc

10. 1. REALTIME STATE
2. HIGH FREQUENCY
3. GRANULAR
4. LOW LATENCY
Anycasting?
DATA DRIVEN DNS @nsoneinc

11. DNS?
DATA DRIVEN DNS @nsoneinc

12. 1. REALTIME STATE
Feed state to your DNS
responder. Nom nom.
DNS?
DATA DRIVEN DNS @nsoneinc

13. 1. REALTIME STATE
2. HIGH FREQUENCY
DNS TTL
(But it’s complicated)
DNS?
DATA DRIVEN DNS @nsoneinc

14. 1. REALTIME STATE
2. HIGH FREQUENCY
3. GRANULAR
Recursor (or /24 with EDNS)
DNS?
DATA DRIVEN DNS @nsoneinc

15. 1. REALTIME STATE
2. HIGH FREQUENCY
3. GRANULAR
4. LOW LATENCY
Caching (97%+) + anycasting
DNS?
DATA DRIVEN DNS @nsoneinc

16. 1. REALTIME STATE
DNS should have visibility
into the state of:
• Your infrastructure
• The network fabric
DATA DRIVEN DNS @nsoneinc

17. TRADITIONAL
DNS STATE
DATA DRIVEN DNS @nsoneinc

18. DATA DRIVEN
DNS STATE
CONFIGURATION
STATIC & DYNAMIC
LIVE METRICS
DATA FEEDS
DATA DRIVEN DNS @nsoneinc

19. DATA DRIVEN
DNS STATE
CONFIGURATION
STATIC & DYNAMIC
LIVE METRICS
DATA FEEDS
• Actively measured
• Monitoring services
• Bill mgmt services
• App specific tools
• Wherever!
DATA DRIVEN DNS @nsoneinc

20. DATA DRIVEN DNS @nsoneinc
What are some
interesting ways we
can shift traffic around
with DATA DRIVEN
DNS?

21. DATA DRIVEN DNS @nsoneinc
1. GEO

22. DATA DRIVEN DNS @nsoneinc
1. GEO
2. WEIGHTING

23. DATA DRIVEN DNS @nsoneinc
1. GEO
2. WEIGHTING
3. STICKINESS

24. DATA DRIVEN DNS @nsoneinc
1. GEO
2. WEIGHTING
3. STICKINESS
4. FAILOVER

25. DATA DRIVEN DNS @nsoneinc
1. GEO
2. WEIGHTING
3. STICKINESS
4. FAILOVER
5. LOAD SHEDDING

26. DATA DRIVEN DNS @nsoneinc
1. GEO
2. WEIGHTING
3. STICKINESS
4. FAILOVER
5. LOAD SHEDDING
6. COMMIT MGMT
$

27. DATA DRIVEN DNS @nsoneinc
1. GEO
2. WEIGHTING
3. STICKINESS
4. FAILOVER
5. LOAD SHEDDING
6. COMMIT MGMT
… Plenty more!
$

28. DATA DRIVEN DNS @nsoneinc
~
DATA DRIVEN DNS:
A PRETTY GOOD
APPROXIMATE ORACLE

29. THANK YOU!
Kris Beevers
kbeevers@nsone.net
@nsoneinc