Mobile is "today's big thing" - the new channel that traditional web publishers must contend with. Drawing comparison on how traditional print publishers (poorly) reacted to the introduction of the web, and the many pitfalls of putting all our eggs in the "today's big thing" basket, this presentation details the problem presented by multi-format - and it's far more complex than smartphones. We then look at an information architecture and technological approach to building scalable, future-proof solutions using structured content.

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16. Components
build up a
unified story
Metadata driven
relationships
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19. Titles
Metadata
Prolog
In-line
metadata
HTML-like
Body
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