Market to women

3. 10.6.2010© Sanoma Uitgevers Presentation name / Author

5. Ourreach Dutch population (13+): 12,4 million 91% online 81% print 73%

6. Ourhistory HISTORY SANOMA DIGITAL HISTORY SANOMA UITGEVERS INSPIRATION/UMFELD TARGET AUDIENCE KNOWLEDGE TRANSACTION/CONVERSION PRODUCT KNOWLEDGE 360’S A unique combination of a female umfeld, content, trustworthy brands and expertise on women and their interests. DISPLAY/ CPM CUSTOM PUBLISHING NON-SPOT/ DIALOGUE TEXT/CPC CPL & CPS ENGAGEMENT PERFORMANCE AWARENESS PRODUCER RETAILER

8. content, non-spot, integratie, commercieel, kenniscentrum, health, parenting, wellness, beauty, fashion, food, expert, crossmediaal, merken, dialoque, social, marketing-partnerships, advertorial

9. Homepage take-overs and partnerships

10. Content integration Cases van Nivea, Aurum Kitkat Senses zijn ultieme manier voor adverteerders om zich (crossmediaal) te associëren met onze merken en autoriteit Philips Kitkat

11. Dialogue marketing | Custompublishing

12. Knowledge & content syndication 82% of women: “I can’t live without internet”

13. The female potential 71% of all saving accounts 91% of all new houses 92% of all holidays 65% of all newcars 85% of all purchasedecisions are (co-)made bywomen 57% of all cosmetics for men 57% of all electronic applicances 95% of all furniture Bron: MartiBarletta - Marketing to woman, Vrouwvreemde domeinen 2009 – Sanoma

15. Together, warm

16. Living a meaningful life

17. Simplicity