Small BusinessMarketing and the Internet Dakota Hudson MGMT306
Overview Internet based advertising is the fastest growing market due to the explosive growth and amount of time that people spend online.Marshall Networking Inc. should transition to Internet based advertising to improve advertising effectiveness.
Benefits of Internet Marketing• Measurement allows us to quantify and classify• Choose what to measure – Length of time on a page or product – Number of sales after viewing product – Which ads produce more click-through• Everything can be measured!• Much faster than traditional media marketing
Benefits of Internet Marketing data allows for fine-grained approach to change
Benefits of Internet Marketing• Exposure of the Internet provides global market• Targeting advertisements to the customer with personal information about likes and dislikes – Search history – Purchase history• Price/Cost is LOWER than traditional media• Limitless potential
Types of Internet Advertising• Display – Banner Ads – Flash Ads – Pop Ups• E-Mail – Direct – SPAM
Types of Internet Advertising• Affiliate – PPC (Pay Per Click) – SEO (Search Engine Optimization) – Paid Reviews• Social Media – Facebook has 1 billion monthly active users as of October 2012 – Customer reviews on products
Conclusion Rapid innovation on the Internet is producing a tidal wave of opportunities for online advertising and small businesses. Marshall Networking Inc. has to ride that wave.