Small BusinessMarketing and the          Internet       Dakota Hudson           MGMT306
Overview Internet based advertising is the fastest growing market due to the  explosive growth and amount of time that peo...
Benefits of Internet Marketing• Measurement allows us to quantify and classify• Choose what to measure   – Length of time ...
Benefits of Internet Marketing          data allows for fine-grained approach to                    change
Benefits of Internet Marketing• Exposure of the Internet provides global market• Targeting advertisements to the customer ...
Types of Internet Advertising• Display   – Banner Ads   – Flash Ads   – Pop Ups• E-Mail   – Direct   – SPAM
Types of Internet Advertising• Affiliate    – PPC (Pay Per Click)    – SEO (Search Engine Optimization)    – Paid Reviews•...
Conclusion   Rapid innovation on the Internet is producing a tidal wave of    opportunities for online advertising and sma...
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Mgmt306 powerpoint

  1. 1. Small BusinessMarketing and the Internet Dakota Hudson MGMT306
  2. 2. Overview Internet based advertising is the fastest growing market due to the explosive growth and amount of time that people spend online.Marshall Networking Inc. should transition to Internet based advertising to improve advertising effectiveness.
  3. 3. Benefits of Internet Marketing• Measurement allows us to quantify and classify• Choose what to measure – Length of time on a page or product – Number of sales after viewing product – Which ads produce more click-through• Everything can be measured!• Much faster than traditional media marketing
  4. 4. Benefits of Internet Marketing data allows for fine-grained approach to change
  5. 5. Benefits of Internet Marketing• Exposure of the Internet provides global market• Targeting advertisements to the customer with personal information about likes and dislikes – Search history – Purchase history• Price/Cost is LOWER than traditional media• Limitless potential
  6. 6. Types of Internet Advertising• Display – Banner Ads – Flash Ads – Pop Ups• E-Mail – Direct – SPAM
  7. 7. Types of Internet Advertising• Affiliate – PPC (Pay Per Click) – SEO (Search Engine Optimization) – Paid Reviews• Social Media – Facebook has 1 billion monthly active users as of October 2012 – Customer reviews on products
  8. 8. Conclusion Rapid innovation on the Internet is producing a tidal wave of opportunities for online advertising and small businesses. Marshall Networking Inc. has to ride that wave.

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