Product design is important in today's market for three key reasons. First, product design constitutes the physical representation of a brand's personality and position among a certain category. Second, design reflects a product's perceived value and potential price. Third, good design differentiates a product from competitors by transmitting a sense of worth or story, serving as an essential brand identity tool.

1. THE IMPORTANCE OF
PRODUCT DESIGN
IN TODAY MARKET
BY:
NORHAZUDIN BIN AHMAD RAFAAI
MUHAMMAD NAZIRUL BIN AZMI

2. 11. Product design can be. Product design can be synonymous to stylesynonymous to style,,
usabilityusability and that personal stamp thatand that personal stamp that defines adefines a
productproduct. And not to mention a brand. And not to mention a brand..

3. 2. Constitutes the physical2. Constitutes the physical
representation of arepresentation of a
brand's personality.brand's personality.

4. 3.3. Position a productPosition a product among a certain category
and perceived value, hence reflecting a specific
potential price.

5. 4. Constitutes as an essential
brand identity tool. Then,
it's differentiates a product
from its competitors and
private labels by
transmitting a sense of
worth or a story.

6. 5. Serves as a protective container, as well as provides useful
nutritional information or instructions of use.

7. 6. Reflects the level of modernism, creativity and
cutting-edge qualities the brand might have.
1940 1970 2013

8. REFERENCES
http://www.morethanbranding.com
http://nairabrains.com
http://www.htmlgoodies.com
http://www.pieremarketing.com