Diaspora Marketing and Reverse Brain-Drain as a Development Mean. Africa, Kenya.

1. APPLYING NAMSOR DATA MINING FOR HOMECOMING
TARGETING AFRICAN DIASPORA HEALTH PROFESSIONALS
IN THE UNITED-STATES
NamSor Applied Onomastics
1
2014-11-14

2. About NamSor
2
 NamSor™ Applied Onomastics is a European designer of name recognition
software. Our mission is to help make sense of the Big Data and
understand international flows of money, ideas and people.
 Our specialized data mining software recognizes the linguistic or cultural
origin of personal names in any alphabet / language, with fine grain and
high accuracy. Names are meaningful : we use sociolinguistics to extract
their semantics and deliver actionable intelligence.
 We apply this innovative technology to support our clients in their
development : countries, regions, private companies, projects, in all sectors
of activity.
 NamSor is committed to promote diversity and equal opportunity and
supports the @GenderGapGrader initiative.

3. Introduction
3
 Key role of Diasporas for Economic Development
 FDI, Remittances, Education & Science, ...
 Reversing the brain drain in some professions –such
as Health Professionals- is not just an economic issue,
it’s a matter of Public Health: vital.

4. How many people with African names,
among 2.2M US Health Professionals?
4
% Continent
Africa
Asia
Europe
Latin America and the Caribbean
Oceania
Vast majority of names are of European origin (Irish, English, French, Italian, etc.) – these
figures are estimates with a margin of error that varies by Country (ex. Recognizing
‘South African names’ in the US is harder that recognizing ‘Kenyan names’ in the US).

5. African names, where from?
5
51353
3723
7294
54261
57882
% Africa Region
Eastern Africa
Middle Africa
Northern Africa
Southern Africa
Western Africa

6. Example - how many Kenyan names?
6
25230
12947
7785
2850
% Eastern Africa Country
Kenya
Uganda
Rwanda
Somalia
Madagascar
Malawi
Zimbabwe
Ethiopia
Comoros
Zambia
Eritrea
Burundi

7. Kenyan Diaspora : who are they, where are they,
what are they doing?
7
6048
5968
2076
1339
1177
981
720
616
615
5690
% Occupation
Certified Nursing Assistant
Registered Nurse
Licensed Practical Nurse
Medical Doctor
Emergency Medical Technician
Radiologic Technology
Massage Therapist
Pharmacist
Registered Pharmacy Technician
Other

8. How sure are we that names are Kenyan?
 ~25,000 names could be Kenyan, of which
 ~21,000 very likely, of which,
 ~7000 names are most certainly
 Numeric variables help sort data and
identify the best prospects (having names
most typical of Kenya)
8
0
1000
2000
3000
4000
5000
6000
7000
8000
-4 -3 -2 -1 0 1 2 3 4
Kenyan name : confidence levels
Could be
Kenyan
Most certainly
Kenyan
Very likely
Kenyan

9. What’s in the source database?
9
PROF_SAMPLE.zip
 2201|Pharmacist|30593|09/30/2015|11/04/2004|PS|39503|11/04/2004|N|CLEAR|GITHINJI|GLADYS|W|||ACTIVE|99|UNKNOWN|8810 SUN HAVEN
LANE||PEARLAND|TX|77584|||| NOT PRACTICING IN FLORIDA|P O BOX 6320|TALLAHASSEE|FL|32314-
6320||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|gladys|githinji|1||0.552833177166059|149.652648859667|4.41561794275891|geo_KE_scri
pt_LATIN|geo_BJ_script_LATIN|0.01883350350255401||LATIN|4
 2202|Pharmacist Intern|5531|01/16/3004|09/14/2004|PSI|18106|11/04/2004|N|NULL AND VOID|GITHINJI|GLADYS|W||||68|SARASOTA|1071
PANACEA BLVD|#301|NORTH PORT|FL|34289|941|426-2771||1071 PANACEA BLVD|#301|NORTH
PORT|FL|34289||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|gladys|githinji|1||0.552833177166059|149.652648859667|4.41561794275891|
geo_KE_script_LATIN|geo_BJ_script_LATIN|0.01883350350255401||LATIN|4
 1701|Registered Nurse|293626|04/30/2007|12/07/2005|RN|9240249|05/19/2009|N|NULL AND
VOID|KILONZO|ZIPPORAH|N||||99|UNKNOWN|276 ENGLE STREET|APT. 9-C|ENGLEWOOD|NJ|07631|201|566-0015||276 ENGLE STREET|APT 9-
C|ENGLEWOOD|NJ|07631||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|zipporah|kilonzo|1||0.525019983482305|136.825236268636|4.2743
8551048373|geo_KE_script_LATIN|geo_IT_script_LATIN|0.02593666100196964||LATIN|4
 1701|Registered
Nurse|473257|04/30/2015|07/02/2013|ARNP|9364302|07/02/2013|N|CLEAR|MUREITHI|WANJIKU|K|||ACTIVE|99|UNKNOWN|3660 LAS OLAS
DRIVE||COLLEGE PARK|GA|30349|678|382-8373||1 TAMPA GENERAL
CIRCLE||TAMPA|FL|33606|W.MUREITHI@HOTMAIL.COM|NA||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|wanjiku|mureithi|1||0.466664050145261
|151.677662493569|4.25961196871825|geo_KE_script_LATIN|geo_SA_script_LATIN|0.009497674024253848||LATIN|4
 4401|Certified Nursing
Assistant|341830|05/31/2015|08/29/2003|CNA|28803|08/29/2003|N|CLEAR|NJOROGE|ELIZABETH|N|||ACTIVE|26|DUVAL|6945 MORSE AVE|APT
218|JACKSONVILLE|FL|32244|919|800-1138||6817 SOUTHPOINT PARKWAY|SUITE
2403|JACKSONVILLE|FL|32216|LIZ_NJOROGE@HOTMAIL.COM|||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|elizabeth|njoroge|1||0.57243267429
6582|110.408266417784|4.14632485806148|geo_KE_script_LATIN|geo_FR_script_LATIN|0.051837004139582664||LATIN|4
 1701|Registered Nurse|436229|04/30/2015|12/02/2011|RN|9334418|12/02/2011|N|CLEAR|NJOROGE|ELIZABETH|W|||ACTIVE|26|DUVAL|8226
GREEN PARROT RD # 301||JACKSONVILLE|FL|32256|904|891-5065||8226 GREEN PARROT RD #
301||JACKSONVILLE|FL|32256|ENJOROGE14@YAHOO.COM|||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|elizabeth|njoroge|1||0.572432674296
582|110.408266417784|4.14632485806148|geo_KE_script_LATIN|geo_FR_script_LATIN|0.051837004139582664||LATIN|4
 4401|Certified Nursing Assistant|348319|12/31/2011|12/06/2003|CNA|109179|01/14/2014|N|NULL AND
VOID|NJOROGE|ELIZABETH|W||||26|DUVAL|8226 GREEN PARROT RD # 301||JACKSONVILLE|FL|32256|904|891-6943||4600 MIDDLETON PARK CIRCLE
EAST||JACKSONVILLE|FL|32224||||||geo_KE_script_LATIN:30220|(KE,LATIN)|Unknown|elizabeth|njoroge|1||0.572432674296582|110.408266417784|4.
14632485806148|geo_KE_script_LATIN|geo_FR_script_LATIN|0.051837004139582664||LATIN|4

10. A few public credentials
10

11. originating FDI leads
11
 NamSor™ announces FDI Magnet, a new offering for Investment Promotion Agencies.
 What is the Idea behind it: “ As recently as 1986 Ireland was one of the poorest countries in the European
Union (EU), but today it is one of the richest. The engine of this new Irish prosperity has been Foreign Direct
Investment (FDI). [Between 1986 and 2002], the Irish have done almost everything right. They have
attracted huge amounts of money from America – due largely to a century of personal and familial ties –
and they have used this money to build factories ”.
 A successful approach which Milda Darguzaite, the Managing Director of Invest Lithuania, considers relevant
for her own country. With three million people living in Lithuania and nearly one million people of Lithuanian
origin living abroad, there is a good many personal and familial ties to be leveraged to attract new
investment projects to the country. NamSor name recognition software helped discover those ties.
 Recognizing names and their origin in global professional databases allows Investment Promotion Agencies
to identify potentially interesting high profile contacts in different countries / industrial sectors and reach out
to them. Another method to accelerate the origination of new leads is to better understand and leverage
the existing network of foreign businessmen in the country itself.
 NamSor™ filters data from millions of meaningless elements to a few dozen actionable names.
 Domas Girtavicius, a Senior consultant at Invest Lithuania, said "we were impressed by the accuracy of the
name recognition software: it reliably predicts the country of origin and the number of false positives is fully
manageable". Elian Carsenat, the founder of NamSor™, said "searching for names in the Big Data is like
seeking a gold needle in a haystack: doable once the right tool exists".

12. Helping Lithuania attract
talents in Health & BioTech
12
 Recognizing names and their origin in global scientific and technology databases allows research
institutes and high-tech companies identify where the 'brain juice' flows internationally. What are the
main talent magnets (universities, companies) in a particular field? How best can a growing
biotechnology industrial cluster retain local talent, as well as attract international professors?
 Professor Daumantas Matulis, Head of Department of Biothermodynamics and Drug Design at the
Institute of Biotechnology (Vilnius University) said 'NamSor did a pilot project for us and helped us
better understand the depth and breadth of Lithuanian talent deployed internationally, in the field
of BioTech and Medical Research.'
 Kotryna Stankute, Acting Director at Global Lithuania Leaders (GLL), network of international
Lithuania-affiliated professionals, said it is crucially important to each country to be aware about
their talent pool based out of the country. A strategy of networking with the world-wide Lithuanian
professionals' Diaspora and their engagement can turn brain drain to brain exchange.
 Elian Carsenat, founder of NamSor, said 'We data mined millions of research articles from PubMed
Central® (PMC) to recognize Lithuanian names (or names related to Lithuania). By a happy accident,
we also discovered that there exist cultural biases in medical research : a scientist of a given culture
or origin is more likely to be interested in a particular topic; some scientific communities are more or
less likely to be cited by another community. Such cultural biases could even impact the overall
bibliometric ranking of a country's scientific research. We turned this serendipity into a paper, which
will share at the International Congress of Onomastic Sciences (ICOS 2014, Glasgow, August).'

13. // PROJECT IDEA // PARTNERS SOUGHT
AgroDiaspora Knowledge eXchange
13
 STATIM Technologies and NamSor™ Applied Onomastics
have submitted a project for consideration, responding to a
call for projects by the French Ministry of Foreign Affairs
'Africa Forum, 100 innovations for sustainable development'.
 The AgroDiaspora eXchange project is to build a knowledge
database and community website that will list, -on one side: (1)
transformation projects in the field of agriculture (2) financing
needs (3) local resources -on the other side: the resources of the
African Diaspora to bring (1) expertise (2) support to financing
requests (through contacts and credibility)
 This tool will help measure the ability of the local development
projects to address the challenges of climate change. It will
generate an ecosystem between the African diasporas and the
local communities. It will offer an opportunity for leading
scientists, engineers, entrepreneurs of the African diasporas to
contribute positively to the development of Africa, not just with
remittances but also with expertise and coaching.
 The main objectives are: To put in relation local projects with the
potentialities of thousands leading biotech and agro scientists of
African heritage around the world. To improve the success rate of
local projects through coaching and external expertise. To
generate clusters and improve the overall attractivity of
agricultural transformation projects in Africa in terms of Foreign
Direct Investments (FDI).

14. Thank you!
 http://fdimagnet.com/  http://namsor.com/
14
Juillet 2013, Ambassade de Lituanie à Paris
 elian.carsenat@namsor.com
 +33 6 52 77 99 07
 Twitter @NamsSor_com