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12 FACTS ON
FOR ESSENTIAL
VIDEO MARKETING
A TYPICAL DAY ON YOUTUBE
300K
Video Uploads
80K
Hours of Video
24TB
of Data
VIDEO UPLOADS BY CATEGORY
People and
Blogs
41%
Gaming
14%Film and
Animation
10%
Entertainment
8%
Music
5%
Science and
Technology
4%
Sports
3%
News and
Politics
3% Others
12%
VIEWS BY CATEGORY
31%
19%
12%
11%
8%
4%
4%
3%
3%
5% Gaming
Entertainment
People and Blogs
Music
Comedy
Sports
News and Politics
Film and Animation
How-To and Style
Others
AVERAGE VIDEO STATISTICS
3%
Live Streams Overall
15 Min
Average Video Length
86 MB
Average Video Size
LANGUAGES
93.50%
1% 0.45% 0.40% 0.42% 0.50% 1.20% 2.63%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
VIDEO STATUS
24 HOURS FROM UPLOAD
Taken Down by Users - 5%
User Account Was Terminated – 18%
Taken Down by Right Holders – 9%
Monitored or Monetized – 26%
Without Action – 42%
BUSIEST AND LEAST BUSY
UPLOAD TIMES
UPLOAD TIMES
Least Busy
12.36 AM
Busiest
8.00 AM
MOST DELETED CATEGORIES
People and
Blogs
48%
Gaming
4%
Film and
Animation
21%
Entertainment
7%
Music
1%
Science and
Technology
8%
Sports
3%
News and
Politics
3%
Others
5%
MOST CLAIMED CATEGORIES
People and
Blogs
30%
Gaming
25%
Film and
Animation
4%
Entertainment
12%
Music
8%
Education
3%
Sports
4%
News and
Politics
5%
Others
10%
MOST TAKEN DOWN CATEGORIES
People and
Blogs
43%
Gaming
9%
Film and
Animation
14%
Entertainment
12%
Music
5%
Science and
Technology
4%
Sports
3%
Comedy
2%
Others
8%
TOP CLAIMS BY ORGANIZATIONS
QuizGroup
UMG
SonyBMG
WMG
BroadBandTV
AdRev
FullScreen
CDS
AnyTV
RPM Networks
TIME SPENT ON CATEGORY
BASED ON DAILY UPLOADS
I am a high-energy, confident professional with an
infectious enthusiasm for technology. As a highly
organized and friendly professional, received industry
recognition and awards by winning various digital
marketing activities for Coca-Cola in EFFIES and IAMAI
awards for campaigns like ‘Sprite Teen Till I Die’ and
‘Facebook Feature Phone Campaign’ to increase
recruitment and frequency for the brand among mobile
phone users. Possess a strong technical background by
completing B-Tech in computer systems and working as
a programmer. My hobbies include watching Sci-Fi
movies and reading books on business and digital
marketing.
ABOUT ME
For more conversations
www.twitter.com/nitinkarkara
www.linkedin.com/in/nitinkarkara

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12 Facts On YouTube For Essential Video Marketing

  • 1. 12 FACTS ON FOR ESSENTIAL VIDEO MARKETING
  • 2. A TYPICAL DAY ON YOUTUBE 300K Video Uploads 80K Hours of Video 24TB of Data
  • 3. VIDEO UPLOADS BY CATEGORY People and Blogs 41% Gaming 14%Film and Animation 10% Entertainment 8% Music 5% Science and Technology 4% Sports 3% News and Politics 3% Others 12%
  • 4. VIEWS BY CATEGORY 31% 19% 12% 11% 8% 4% 4% 3% 3% 5% Gaming Entertainment People and Blogs Music Comedy Sports News and Politics Film and Animation How-To and Style Others
  • 5. AVERAGE VIDEO STATISTICS 3% Live Streams Overall 15 Min Average Video Length 86 MB Average Video Size
  • 6. LANGUAGES 93.50% 1% 0.45% 0.40% 0.42% 0.50% 1.20% 2.63% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00%
  • 7. VIDEO STATUS 24 HOURS FROM UPLOAD Taken Down by Users - 5% User Account Was Terminated – 18% Taken Down by Right Holders – 9% Monitored or Monetized – 26% Without Action – 42%
  • 8. BUSIEST AND LEAST BUSY UPLOAD TIMES UPLOAD TIMES Least Busy 12.36 AM Busiest 8.00 AM
  • 9. MOST DELETED CATEGORIES People and Blogs 48% Gaming 4% Film and Animation 21% Entertainment 7% Music 1% Science and Technology 8% Sports 3% News and Politics 3% Others 5%
  • 10. MOST CLAIMED CATEGORIES People and Blogs 30% Gaming 25% Film and Animation 4% Entertainment 12% Music 8% Education 3% Sports 4% News and Politics 5% Others 10%
  • 11. MOST TAKEN DOWN CATEGORIES People and Blogs 43% Gaming 9% Film and Animation 14% Entertainment 12% Music 5% Science and Technology 4% Sports 3% Comedy 2% Others 8%
  • 12. TOP CLAIMS BY ORGANIZATIONS QuizGroup UMG SonyBMG WMG BroadBandTV AdRev FullScreen CDS AnyTV RPM Networks
  • 13. TIME SPENT ON CATEGORY BASED ON DAILY UPLOADS
  • 14. I am a high-energy, confident professional with an infectious enthusiasm for technology. As a highly organized and friendly professional, received industry recognition and awards by winning various digital marketing activities for Coca-Cola in EFFIES and IAMAI awards for campaigns like ‘Sprite Teen Till I Die’ and ‘Facebook Feature Phone Campaign’ to increase recruitment and frequency for the brand among mobile phone users. Possess a strong technical background by completing B-Tech in computer systems and working as a programmer. My hobbies include watching Sci-Fi movies and reading books on business and digital marketing. ABOUT ME