Learn working on Social Media. Know how it works and how can you target your potential customers through Social media channels. Learn to increase engagement on Facebook, Google Plus and Twitter

1. Social Media Marketing
Perfection always matter first

2. What is Social Media
Facebook, Twitter, Google Plus and
other online channels where you can
create community and / or connect
with like minded people

3. How to Start
Create Account
Create business page if the facility
available
Mention your website and business on
that account/business page

4. What to Do Next
Share your account and address of
business page on your website. So
that your website visitor can know
about it.
Post updates and news about your
business on those accounts and
pages.
Following are some Example:
Post at least 4 posts on your Facebook

5. What to Do Next
◦ Let your customers use your Twitter
account as a customer care channel.
Make them aware of this feature.
◦ Google Plus can be used to connect with
your customer and to let then post review
about your offered service.

6. What to Post on Social media
Relevant information should be shared
on Social Media Channels.
Travel domains can share good high
definition pictures of world’s top
destinations, Rain Forests, Deserts,
Ancient monuments etc.
E-Commerce portals can share fashion
trends, Good pictures of product with
special offers, upcoming high demanded
product images, pictures of fashion divas
flaunting the product you are dealing
into.

7. What to Post on Social media
Opportunities are always there even
for the business of industrial
equipments, you just need to find
appropriate channel and way to
engage your customer.

8. How much on Facebook
Post only if your targeted audience is
already there and doesn’t bother to
spend their social media time with
your post.
Post at least 4-5 updates daily.
Because Facebook’s organic reach for
1 post is just 3-4%. If you post 4
updates in a day, you might receive
10-15% of your total audience
following you on your Facebook
business page.

9. How much on Twitter
Let this channels be used by your
customer to contact you.
Use this channels to make your
visitors know about any news of your
business. Don’t tweet without any
solid reason. It may hurt you badly if
used by you excessively.

10. How Much on Google Plus
What every you post, your followers
can see. It’s reach is undoubtly 100%.
Post meaningful.
Post humorous
Sometime you can post out of the
relevance and this is applicable on
all Social Media Channels

11. How to measure Success
All channels including Facebook can
be analyzed using Google Analytics.
Facebook provides it’s own dashboard
to check your social campaign’s
success and reach.

12. Most Important
Choose your channel wisely.
Check whether your audience is
already there or not.
Don’t waste time and money on the
channel which does not target your
audience.

13. Thank You
Author: Nitin Batra
Twitter: Nitin Batra
Facabook: Nitin Batra
Call:+91-96432-33440
Email: nitin.ni@gmail.com