Personal Information
Organization / Workplace
Washington D.C. Metro Area United States
Occupation
Associate Director, Insights & Innovation at Wunderman DC
Industry
Advertising / Marketing / PR
About
Anissa provides oversight over both brand development and channel execution for leading pharmaceutical clients.
Anissa brings 13 years of experience of strategy, planning, and implementation for digital initiatives. Originally a programmer, Anissa’s technical expertise is integral to her strategic role. Her capabilities span digital strategy, planning, production, product management, content and social media strategy, as well as digital platforms and infrastructure.
Prior to Wunderman, Anissa worked for and consulted for major agencies, including APCO Worldwide, Upshot Marketing, Cramer-Krasselt, and Hirshorn Zuckerman. Clients have included Microsoft, United Airlines, AirTran, Miller...
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6. BRAND PORTFOLIO & ARCHITECTURE
Mohammad Ghazizadeh
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10 years ago
Brand architecture
sue woodward
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14 years ago
Activate Tech & Media Outlook 2018
Activate
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Go to market planning
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12 years ago
Connecting The Dots: Which pharma companies are succeeding in the social media space?
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9 years ago
How Pharma companies are using Social Media
Ogilvy Consulting
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7 years ago
The Digital Health Tech Vision 2016
accenture
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8 years ago
2015 Healthcare IT Vision: Top 5 eHealth Trends
accenture
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8 years ago
Digital trends in healthcare and pharma marketing
GSW
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13 years ago
Ey medica-media-forum-2011-pharma 3
Digital Marketing @ ICW
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Ersnt & Young Pharma 3.0 Business Model
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The SoDA Report (Volume 2, 2015)
Society of Digital Agencies
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Modern Usability Tools & Techniques
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Usability modeling and measurement
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Touchpoint Dashboard Journey Mapping Guide 2014
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Mapping the customer experience: innovate using customer experience journey maps
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The Simplest QBR Template Ever
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Transforming Customer Experience: From Moments to Journeys
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50 Powerful Statistics About Tech Mega Trends Affecting Every Business
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Digital Strategy 101
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