2. For Users
! Charity Miles is a mobile app that empowers them to earn
corporate sponsorships for their chosen charities as they
walk, run and bike– everyday.
For You
! Charity Miles is a multi-channel, integrated engagement
platform that allows you to grow your grassroots supporters,
and empower them to raise money and awareness for your
cause– everyday.
Reach Your Audience What Is Charity Miles?

3. Concept:
 Aggregate the grassroots supporters from
several prominent charities that span the
spectrum of charitable causes.
 Help others get involved and move them
up the supporter-chain.
 Help them raise awareness and earn micro-
sponsorships for their charities.
 Make charitable sponsorship an easy,
profitable marketing strategy for sponsors.
Concept

4. Cross-Platform Mobile App:
 Available on iPhone and Android Devices.
 Users login through Facebook.
 For every mile they walk, run and bike,
they earn money for their charity from a
corporate sponsor.
 Their achievements are displayed in
terms of the real world impact they have for
your cause.
 When users walk, run and bike for your
cause, they consent to us sharing their
name and email address with you so that
you can recognize and thank them.
Mobile App Mobile App

5. Cross-Platform Mobile App:
 Available on iPhone and Android Devices.
 Users login through Facebook.
 For every mile they walk, run and bike,
they earn money for their charity from a
corporate sponsor.
 Their achievements are displayed in
terms of the real world impact they have for
your cause.
 When users walk, run and bike for your
cause, they consent to us sharing their
name and email address with you so that
you can recognize and thank them.
Mobile App Mobile App

6. Email:
 Upon completing their session, the app
automatically sends users a summary email
Click Here For Your Reward
attaching their .gpx file and a reward from
he sponsor.
 Here you can deepen your relationship by
congratulating their efforts and making
further calls to action to incentivize email
signups, likes, shares, follows, donations
and other interactions with your
organization.
Email Email
Email

7. Just ran 3 charitymiles for The World Food Programme. Thanks, Facebook:
Timex for supporting the fight against hunger. Keep Ticking!
 Upon completing their session, the app
Samantha walked 3 charitymiles and helped plant 3 acres of
crops. Join the movement and earn up to 25¢ per mile for automatically updates the user s linked
charity.
Facebook account.
 The user tells their friends of their
achievement and raises awareness for your
cause.
 These updates can embed images, links
and videos to drive likes, follows, shares
and other interactions with your
organization.
 They also increase your Facebook
relevance-- thereby optimizing your other
Facebook outreach efforts.
Facebook Facebook

8. Twitter:
 If the user links their Twitter account,
then the app will automatically update their
Twitter status too.
 These tweets are seen by the user s, the
charity s and Charity Miles followers.
 They can embed images, links and videos
to drive likes, follows, shares and other
interactions with your organization.
Just ran 4 #charitymiles for @WFP. Thx @Timex for helping
to #EndHunger. #KeepTicking
 They also optimize your standings in the
Twitter search engine.
Twitter Twitter

9. $2-3 Value 50¢ Value
$1+ Value
Measurable ROI Measurable Awareness Raising Value

10. Passion Points Personal Passion