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Khl 2008 04 23 New Holland Trials Dealer Rental
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New Holland trials dealer rental
Written by Murray Pollok - 23 Apr 2008
New Holland is trialing a dealer rental business in Unna, Germany,
with 40 machines currently in the fleet.
Nicola Cirilli, European rental manager for New Holland, told IRN that
the rental business is located at a New Holland-owned dealer location
at Unna, near Dortmund, and is currently operated under the New
Holland Rental Park name, although that is not the final name for the
company's dealer rental business.
The business started in January and Mr Cirilli said; "It's going very
well. We have a 70% utilisation rate. Customers see that we have a new
fleet". The initial fleet comprises New Holland machines, but
additional non-NH machines will be added.
Mr Cirilli said the plan was for other New Holland dealers to start
offering rental services, although not in the UK. He said the intention
was for New Holland dealers to pool their fleets and also to create
shared resources, such as rental call centres.
New Holland promoted the dealer rental plan to around 110 dealers at a
special meeting in Brescia during the recent Samoter exhibition in
Verona.
UNCONTROLLED COPY Printed on 11/11/2009 at 18.50.00